{"id":90391,"date":"2026-10-27T18:00:00","date_gmt":"2026-10-27T15:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=90391"},"modified":"2026-10-27T10:02:03","modified_gmt":"2026-10-27T07:02:03","slug":"instagram-90-dakikalik-video","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/instagram-90-dakikalik-video\/","title":{"rendered":"Instagram 90 Dakikal\u0131k Video D\u00f6nemini Ba\u015flat\u0131yor: YouTube&#8217;a Rakip Geldi"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Instagram, k\u0131sa video odakl\u0131 yap\u0131s\u0131ndan \u00e7\u0131k\u0131p YouTube ile do\u011frudan rekabete haz\u0131rlan\u0131yor. Meta, i\u00e7erik \u00fcreticilerinin 90 dakikaya kadar video payla\u015fmas\u0131na olanak tan\u0131yan yeni &#8220;Features&#8221; format\u0131n\u0131 test etmeye ba\u015flad\u0131. Instagram 90 dakikal\u0131k video deste\u011fi, platformun yaln\u0131zca Reels&#8217;ten ibaret olmad\u0131\u011f\u0131n\u0131 g\u00f6sterme stratejisinin en somut ad\u0131m\u0131 olarak de\u011ferlendiriliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram 90 Dakikal\u0131k Video Format\u0131 Features Nedir?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram&#8217;\u0131n 26 Ekim&#8217;de duyurdu\u011fu Features, i\u00e7erik \u00fcreticilerinin 90 dakikaya kadar yatay video yay\u0131mlamas\u0131n\u0131 sa\u011flayan yeni bir video format\u0131. \u00d6zellikle podcast yay\u0131nc\u0131lar\u0131, teknoloji i\u00e7erik \u00fcreticileri, r\u00f6portaj yapanlar ve uzun video haz\u0131rlayan kullan\u0131c\u0131lar i\u00e7in tasarlan\u0131yor. Bu sayede i\u00e7erik \u00fcreticileri videolar\u0131n\u0131 par\u00e7alara b\u00f6lmek ya da takip\u00e7ilerini ba\u015fka platforma y\u00f6nlendirmek zorunda kalmayacak.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni format\u0131n \u00f6ne \u00e7\u0131kan \u00f6zellikleri \u015f\u00f6yle:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90 dakikaya kadar video y\u00fckleme deste\u011fi<\/li>\n\n<li>Geni\u015f ekran (yatay) izleme deneyimi<\/li>\n\n<li>Uzun videolar\u0131n Instagram&#8217;\u0131n TV uygulamas\u0131nda da izlenebilmesi<\/li>\n\n<li>Uzun videolardan Reels kesitleri olu\u015fturma imk\u00e2n\u0131<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2026\/10\/instagram-90-dakikalik-video-features.webp\" alt=\"Instagram 90 dakikal\u0131k video Features\" class=\"wp-image-90384\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Clips as Reels: K\u0131sa Videodan Uzun Videoya Ge\u00e7i\u015f<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram&#8217;\u0131n \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 bir di\u011fer yenilik &#8220;Clips as Reels&#8221;. Bu \u00f6zellikle i\u00e7erik \u00fcreticileri uzun videolar\u0131ndan k\u0131sa kesitler \u00e7\u0131kar\u0131p Reels olarak payla\u015fabilecek. \u0130zleyiciler de k\u0131sa videodaki ba\u011flant\u0131ya dokunarak uzun i\u00e7eri\u011fin tamam\u0131na ula\u015fabilecek. B\u00f6ylece Reels, uzun videolar\u0131n ke\u015ffedilmesini sa\u011flayan bir vitrin i\u015flevi g\u00f6recek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uzun videolar\u0131n televizyonda izlenebilmesi de \u00f6nemli bir detay. Instagram&#8217;\u0131n <a href=\"https:\/\/www.indir.com\/haber\/instagram-apple-tv-uygulamasi-yayinlandi\/\">Apple TV uygulamas\u0131<\/a> k\u0131sa s\u00fcre \u00f6nce yay\u0131nlanm\u0131\u015ft\u0131. Features videolar\u0131n\u0131n bu uygulamada da yer almas\u0131, Instagram&#8217;\u0131n oturma odas\u0131ndaki ekranlara da g\u00f6z dikti\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mosseri&#8217;nin Fikri De\u011fi\u015fti<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram Ba\u015fkan\u0131 Adam Mosseri, uzun s\u00fcre platformda uzun videolara kar\u015f\u0131 oldu\u011funu a\u00e7\u0131k\u00e7a s\u00f6yl\u00fcyordu. Ancak Instagram \u00dcr\u00fcn Ba\u015fkan Yard\u0131mc\u0131s\u0131 Tessa Lyons&#8217;\u0131n savundu\u011fu yakla\u015f\u0131m \u015firketin stratejisini de\u011fi\u015ftirdi. Lyons&#8217;a g\u00f6re kullan\u0131c\u0131lar, sevdikleri i\u00e7erik \u00fcreticilerinin k\u0131sa videolar\u0131n\u0131 izledikten sonra daha ayr\u0131nt\u0131l\u0131 i\u00e7eriklerine Instagram&#8217;dan ayr\u0131lmadan ula\u015fabilmeli. Mosseri de art\u0131k k\u0131sa ve uzun videolar\u0131n birbirini tamamlayabilece\u011fini d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2026\/10\/instagram-uzun-video-uygulama.webp\" alt=\"Instagram 90 dakikal\u0131k video uygulamas\u0131\" class=\"wp-image-90385\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Gelir Modeli Hen\u00fcz Belirsiz<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram&#8217;\u0131n uzun videoya y\u00f6nelmesi, i\u00e7erik \u00fcreticilerinin kazanc\u0131 konusunda da soru i\u015faretleri do\u011furuyor. YouTube, uzun videolardaki reklam gelirinin y\u00fczde 55&#8217;ini i\u00e7erik \u00fcreticilerine aktar\u0131yor. Instagram&#8217;da ise kazan\u00e7 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde marka i\u015f birlikleri, sponsorluklar ve aboneliklerden geliyor. Meta, Features i\u00e7in hen\u00fcz uzun vadeli bir gelir payla\u015f\u0131m modeli belirlemedi\u011fini a\u00e7\u0131klad\u0131. Markalar, hayranlar ve platform te\u015fvikleri \u00fczerinden farkl\u0131 se\u00e7enekler de\u011ferlendiriliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">IGTV&#8217;nin Hatas\u0131 Tekrarlanmayacak m\u0131?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Instagram uzun video fikrini daha \u00f6nce 2018&#8217;de IGTV ile denemi\u015fti. Ancak beklenen ba\u015far\u0131 gelmedi ve ba\u011f\u0131ms\u0131z IGTV uygulamas\u0131 2022&#8217;de kapat\u0131ld\u0131. Features&#8217;\u0131n IGTV&#8217;den temel fark\u0131, uzun videolar\u0131 Reels ve ke\u015ffet mekanizmalar\u0131yla s\u0131k\u0131 bi\u00e7imde entegre etmesi. Meta&#8217;n\u0131n son d\u00f6nemde <a href=\"https:\/\/www.indir.com\/haber\/meta-25-milyar-dolar-ceza-new-mexico\/\">hukuki sorunlarla<\/a> u\u011fra\u015ft\u0131\u011f\u0131 bir d\u00f6nemde gelen bu hamle, \u015firketin b\u00fcy\u00fcme oda\u011f\u0131n\u0131 video rekabetine \u00e7evirdi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Features \u015fu an ABD ve Brezilya&#8217;daki s\u0131n\u0131rl\u0131 say\u0131da i\u00e7erik \u00fcreticisiyle test ediliyor. Instagram 90 dakikal\u0131k video \u00f6zelli\u011finin T\u00fcrkiye&#8217;ye ne zaman gelece\u011fi ise a\u00e7\u0131klanmad\u0131. Instagram&#8217;\u0131n resmi duyurular\u0131 <a href=\"https:\/\/about.instagram.com\/blog\" target=\"_blank\" rel=\"noopener\">Instagram blogunda<\/a> takip edilebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">S\u0131k\u00e7a Sorulan Sorular<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram&#8217;a ka\u00e7 dakikal\u0131k video y\u00fcklenebilecek?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Yeni Features format\u0131yla 90 dakikaya kadar yatay video y\u00fcklenebilecek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram 90 dakikal\u0131k video T\u00fcrkiye&#8217;de ne zaman a\u00e7\u0131lacak?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6zellik \u015fu an ABD ve Brezilya&#8217;da s\u0131n\u0131rl\u0131 say\u0131da i\u00e7erik \u00fcreticisiyle test ediliyor. T\u00fcrkiye i\u00e7in tarih a\u00e7\u0131klanmad\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Features videolar\u0131 i\u00e7in reklam geliri var m\u0131?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meta hen\u00fcz uzun vadeli bir gelir payla\u015f\u0131m modeli belirlemedi; farkl\u0131 kazan\u00e7 se\u00e7eneklerini de\u011ferlendiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram, k\u0131sa video odakl\u0131 yap\u0131s\u0131ndan \u00e7\u0131k\u0131p YouTube ile do\u011frudan rekabete haz\u0131rlan\u0131yor. Meta, i\u00e7erik \u00fcreticilerinin 90 dakikaya kadar video payla\u015fmas\u0131na olanak tan\u0131yan yeni &#8220;Features&#8221; format\u0131n\u0131 test etmeye ba\u015flad\u0131. Instagram 90 dakikal\u0131k video deste\u011fi, platformun yaln\u0131zca Reels&#8217;ten ibaret olmad\u0131\u011f\u0131n\u0131 g\u00f6sterme stratejisinin en somut ad\u0131m\u0131 olarak de\u011ferlendiriliyor. Instagram 90 Dakikal\u0131k Video Format\u0131 Features Nedir? Instagram&#8217;\u0131n 26 Ekim&#8217;de duyurdu\u011fu [&hellip;]<\/p>\n","protected":false},"author":100,"featured_media":90384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-90391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yazilim"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/90391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/100"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=90391"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/90391\/revisions"}],"predecessor-version":[{"id":90397,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/90391\/revisions\/90397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/90384"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=90391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=90391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=90391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}