Teknoloji d\u00fcnyas\u0131, ak\u0131ll\u0131 telefon pazar\u0131n\u0131n iki dev ismi Apple ve Samsung aras\u0131ndaki tarihi rekabette yeni bir perdeye \u015fahitlik ediyor. Cupertinolu teknoloji devi Apple, merakla beklenen lansman\u0131nda markan\u0131n ilk katlanabilir ak\u0131ll\u0131 telefonu olan iPhone Duo modelini resmen d\u00fcnyaya duyurdu. Ancak Apple\u2019\u0131n bu hamlesi, katlanabilir ekran pazar\u0131n\u0131 2019 y\u0131l\u0131ndan bu yana tek ba\u015f\u0131na domine eden G\u00fcney Koreli rakibi Samsung\u2019un jet h\u0131z\u0131yla ba\u015flatt\u0131\u011f\u0131 reklam misillemesiyle g\u00f6lgelendi. Samsung, rakibinin sekt\u00f6re y\u0131llar sonra att\u0131\u011f\u0131 bu ad\u0131m\u0131 k\u00fcresel \u00f6l\u00e7ekte olduk\u00e7a sert ve mizahi bir dille hedef ald\u0131.<\/p>\n\n\n\n
Lansman\u0131n hemen ard\u0131ndan Samsung Mobile resmi hesaplar\u0131 \u00fczerinden i\u011fneleyici payla\u015f\u0131mlar pe\u015f pe\u015fe geldi. Sekt\u00f6re yakla\u015f\u0131k 7 y\u0131l gecikmeli giri\u015f yapan Apple\u2019a y\u00f6nelik payla\u015f\u0131lan mesajlarda, “Bizim kalan art\u0131klar\u0131 \u0131s\u0131tmay\u0131 bitirdi\u011finizde bize haber verin”<\/em> ifadeleri kullan\u0131ld\u0131. \u015eirket ayr\u0131ca k\u00fcresel \u00f6l\u00e7ekte “Katlanabilir Cihazlar D\u00fcnyas\u0131na Ho\u015f Geldiniz” temal\u0131 dev bir video kampanyas\u0131 ba\u015flatarak kendi g\u00fcncel amiral gemileri Galaxy Z Fold 8 ve Z Fold 8 Ultra modellerinin teknolojik \u00fcst\u00fcnl\u00fc\u011f\u00fcne dikkat \u00e7ekti.<\/p>\n\n\n\n G\u00f6nderme yar\u0131\u015f\u0131, Apple’\u0131n model ad\u0131 se\u00e7imi nedeniyle dijital d\u00fcnyada beklenmedik bir ortakl\u0131\u011f\u0131 da do\u011furdu. Apple\u2019\u0131n katlanabilir modeline “iPhone Duo” ad\u0131n\u0131 se\u00e7mesi \u00fczerine, pop\u00fcler dil \u00f6\u011frenme platformu Duolingo kendi ikonik maskotu “Duo” \u00fczerinden X hesab\u0131nda “Telefonu benim ad\u0131mla adland\u0131rd\u0131lar ve onu e\u011filip b\u00fck\u00fclebilir yapt\u0131lar”<\/em> \u015feklinde mizahi bir serzeni\u015fte bulundu. F\u0131rsat\u0131 ka\u00e7\u0131rmayan Samsung ise Duolingo\u2019ya an\u0131nda yan\u0131t vererek, “Senin ad\u0131na da \u00f6z\u00fcr dilerim Duolingo. Bizi de kopyalad\u0131lar”<\/em> payla\u015f\u0131m\u0131yla viral bir dayan\u0131\u015fma ba\u015flatt\u0131.<\/p>\n\n\n\n Pazardaki bu sert at\u0131\u015fmalar, cihazlar\u0131n dudak u\u00e7uklatan etiket fiyatlar\u0131yla daha da alevlendi. Apple’\u0131n 7.6 in\u00e7lik esnek i\u00e7 ekrana sahip iPhone Duo modeli, T\u00fcrkiye pazar\u0131nda 229 bin 999 TL olarak belirlenen ba\u015flang\u0131\u00e7 fiyat\u0131yla adeta c\u00fczdanlar\u0131 zorluyor. \u0130lgin\u00e7 olan detay ise, Apple’\u0131n bu cihazda kulland\u0131\u011f\u0131 geli\u015fmi\u015f esnek ekran panellerini bizzat rakibi Samsung Display’den tedarik etmesi oldu. Bu durum, iki marka aras\u0131ndaki rekabetin sadece vitrinde de\u011fil, perde arkas\u0131ndaki ticari ortakl\u0131klarda da ne kadar karma\u015f\u0131k bir hal ald\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n\n\n\n Ya\u015fanan bu son geli\u015fmeler, katlanabilir ak\u0131ll\u0131 telefon pazar\u0131nda kartlar\u0131n yeniden da\u011f\u0131t\u0131laca\u011f\u0131n\u0131 g\u00f6steriyor. Analistler, Apple’\u0131n ekosistem g\u00fcc\u00fc sayesinde pazara ge\u00e7 girmi\u015f olsa bile y\u00fcksek sat\u0131\u015f rakamlar\u0131na ula\u015fabilece\u011fini belirtirken; Samsung’un ise uzun y\u0131llara dayanan Ar-Ge tecr\u00fcbesi, oturmu\u015f aray\u00fcz\u00fc ve dayan\u0131kl\u0131l\u0131k avantaj\u0131yla liderlik koltu\u011funu kolay kolay b\u0131rakmayaca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor. \u0130ki dev aras\u0131ndaki bu amans\u0131z yar\u0131\u015f\u0131n en b\u00fcy\u00fck kazanan\u0131 ise, rekabetin getirece\u011fi teknolojik s\u0131\u00e7ramalar ve alternatif modeller sayesinde \u015f\u00fcphesiz yine t\u00fcketiciler olacak.<\/p>\n","protected":false},"excerpt":{"rendered":" Teknoloji d\u00fcnyas\u0131, ak\u0131ll\u0131 telefon pazar\u0131n\u0131n iki dev ismi Apple ve Samsung aras\u0131ndaki tarihi rekabette yeni bir perdeye \u015fahitlik ediyor. Cupertinolu teknoloji devi Apple, merakla beklenen lansman\u0131nda markan\u0131n ilk katlanabilir ak\u0131ll\u0131 telefonu olan iPhone Duo modelini resmen d\u00fcnyaya duyurdu. Ancak Apple\u2019\u0131n bu hamlesi, katlanabilir ekran pazar\u0131n\u0131 2019 y\u0131l\u0131ndan bu yana tek ba\u015f\u0131na domine eden G\u00fcney Koreli […]<\/p>\n","protected":false},"author":95,"featured_media":89094,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,61,46,1],"tags":[104,174],"class_list":["post-89093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-android","category-ios","category-mobil","category-teknoloji","tag-apple","tag-samsung"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/89093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=89093"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/89093\/revisions"}],"predecessor-version":[{"id":89095,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/89093\/revisions\/89095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/89094"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=89093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=89093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=89093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}