![\"Bmw](\"http:\/\/www.indir.com\/haber\/wp-content\/uploads\/2026\/08\/bmw-infotainment-screen-spiderman-theme.webp\" "\\"\\"")
<\/figure>\n\n\n\nFilmle \u0130\u015f Birli\u011fi Nereye Kadar Uzan\u0131yor?<\/h2>\n\n\n\n
Ortakl\u0131k yaln\u0131zca ekran animasyonuyla s\u0131n\u0131rl\u0131 de\u011fil. Yeni BMW iX3 ile BMW 5 Serisi Sedan filmde arka planda kalm\u0131yor, hik\u00e2yenin i\u00e7inde kullan\u0131l\u0131yor. \u015eirket ayr\u0131ca film i\u00e7in iX3 Flow \u2013 Spider-Man Brand New Day adl\u0131 tek \u00f6rnek bir otomobil haz\u0131rlad\u0131. Sony ve Marvel ile geli\u015ftirilen bu ara\u00e7, tam renkli E Ink Prism panellerden olu\u015fan hareketli bir d\u0131\u015f y\u00fczey kullan\u0131yor ve karakterin g\u00f6rsel d\u00fcnyas\u0131ndan al\u0131nan grafikler kaportada dinamik bi\u00e7imde g\u00f6r\u00fcn\u00fcyor. Los Angeles’taki galada sergilenen otomobil, ard\u0131ndan eyl\u00fcl ay\u0131na kadar M\u00fcnih’teki BMW Welt’te ziyaret\u00e7ilere a\u00e7\u0131ld\u0131.<\/p>\n\n\n\n
Kullan\u0131c\u0131lar Neden Tepkili?<\/h2>\n\n\n\n
Tepkiler sat\u0131n al\u0131nm\u0131\u015f bir otomobilin merkezi ekran\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc taraf tan\u0131t\u0131mlar\u0131 i\u00e7in kullan\u0131lmas\u0131nda ve banner’\u0131n do\u011frudan s\u00fcr\u00fcc\u00fcn\u00fcn kar\u015f\u0131s\u0131na \u00e7\u0131kar\u0131lmas\u0131nda yo\u011funla\u015f\u0131yor. Y\u00fcksek bedeller \u00f6denerek al\u0131nan ya da ayl\u0131k \u00f6demelerle kullan\u0131lan ara\u00e7lar\u0131n ekranlar\u0131nda ticari i\u00e7erik g\u00f6rmek, s\u00fcr\u00fcc\u00fcler taraf\u0131ndan ki\u015fisel alana m\u00fcdahale olarak de\u011ferlendiriliyor. Reklam\u0131n otomatik ba\u015flamamas\u0131 baz\u0131 kesimlerce olumlu bulunsa da sosyal medya ve otomobil forumlar\u0131ndaki ele\u015ftiriler dinmi\u015f de\u011fil.<\/p>\n\n\n\n
Daha \u00d6nce Ne S\u00f6ylenmi\u015fti?<\/h2>\n\n\n\n
\u015eirketin Connected Company Development K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Stephan Durach, Aral\u0131k 2023’te otomobil kabinini kullan\u0131c\u0131n\u0131n son \u00f6zel alan\u0131 olarak tan\u0131mlam\u0131\u015f, ara\u00e7 i\u00e7indeki ekran alan\u0131n\u0131n reklam i\u00e7in sat\u0131lmas\u0131n\u0131 \u00f6ng\u00f6rmediklerini s\u00f6ylemi\u015fti. BMW ge\u00e7mi\u015fte, ara\u00e7larda fiziksel olarak bulunan koltuk \u0131s\u0131tma donan\u0131m\u0131n\u0131 ayl\u0131k abonelikle sunmas\u0131 nedeniyle de tepki g\u00f6rm\u00fc\u015f, bu aboneli\u011fi 2023’te kald\u0131rm\u0131\u015ft\u0131.<\/p>\n\n\n\n
Ba\u015fka Markalar Da Ayn\u0131 Yolu \u0130zledi Mi?<\/h2>\n\n\n\n
Ara\u00e7 ekranlar\u0131nda tan\u0131t\u0131m g\u00f6steren ilk \u00fcretici BMW de\u011fil. Stellantis b\u00fcnyesindeki Jeep, Ram ve Chrysler modellerinde de merkezi bilgi-e\u011flence ekranlar\u0131n\u0131 kaplayan kampanya ve indirim bildirimleri g\u00f6sterildi. Baz\u0131 bildirimler ara\u00e7 \u00e7al\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda veya durdu\u011funda ortaya \u00e7\u0131kt\u0131 ve kullan\u0131c\u0131lar\u0131n ekran \u00fczerinden kapatma i\u015flemi yapmas\u0131n\u0131 gerektirdi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Alman otomotiv devi BMW, Spider-Man: Brand New Day filmi i\u00e7in haz\u0131rlanan tan\u0131t\u0131m\u0131 otomobillerin merkezi ekranlar\u0131na g\u00f6nderdi. 70’ten fazla \u00fclkede g\u00f6sterime giren uygulama, ara\u00e7 i\u00e7i ekranlar\u0131n ticari i\u00e7erikler i\u00e7in kullan\u0131l\u0131p kullan\u0131lamayaca\u011f\u0131 tart\u0131\u015fmas\u0131n\u0131 yeniden alevlendirdi. Reklam Ara\u00e7 Ekran\u0131nda Nas\u0131l G\u00f6r\u00fcn\u00fcyor? Ara\u00e7 \u00e7al\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda Control Display \u00fczerinde Spider-Man’in markaya geldi\u011fini duyuran bir banner beliriyor. S\u00fcr\u00fcc\u00fc bu bildirime dokundu\u011funda yakla\u015f\u0131k […]<\/p>\n","protected":false},"author":72,"featured_media":87688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11906],"tags":[6119,11716],"class_list":["post-87687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-araba","tag-bmw","tag-spider-man-brand-new-day"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/87687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=87687"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/87687\/revisions"}],"predecessor-version":[{"id":87690,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/87687\/revisions\/87690"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/87688"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=87687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=87687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=87687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}