{"id":87086,"date":"2026-07-23T20:32:00","date_gmt":"2026-07-23T17:32:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=87086"},"modified":"2026-07-23T15:32:37","modified_gmt":"2026-07-23T12:32:37","slug":"alphabetten-rekor-gelir","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/alphabetten-rekor-gelir\/","title":{"rendered":"Alphabet&#8217;ten Rekor Gelir"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Google&#8217;\u0131n \u00e7at\u0131 \u015firketi Alphabet, 2026 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Nisan-Haziran d\u00f6nemini kapsayan rapora g\u00f6re \u015firket, 119,8 milyar dolar gelir elde ederek ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 24 b\u00fcy\u00fcme kaydetti. Ge\u00e7en y\u0131l ayn\u0131 d\u00f6nemde a\u00e7\u0131klanan gelir ise 96,4 milyar dolar seviyesindeydi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket, bu g\u00fc\u00e7l\u00fc performans\u0131n arkas\u0131nda \u00f6zellikle yapay zek\u00e2 yat\u0131r\u0131mlar\u0131 ile Google Cloud taraf\u0131ndaki b\u00fcy\u00fcmenin etkili oldu\u011funu belirtti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Yapay zek\u00e2 ve bulut hizmetleri \u00f6ne \u00e7\u0131kt\u0131<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet CEO&#8217;su Sundar Pichai, yapay zek\u00e2y\u0131 \u015firketin t\u00fcm \u00fcr\u00fcn ve hizmetlerine entegre etmeye devam ettiklerini s\u00f6yledi. Bu stratejinin en b\u00fcy\u00fck katk\u0131y\u0131 sa\u011flad\u0131\u011f\u0131 alanlardan biri ise Google Cloud oldu. Bulut birimi, yapay zek\u00e2 \u00e7\u00f6z\u00fcmlerine y\u00f6nelik artan talep sayesinde gelirini 24,77 milyar dolara y\u00fckseltti. Bir \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6neminde bu rakam 13,62 milyar dolar olarak a\u00e7\u0131klanm\u0131\u015ft\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirket ayr\u0131ca, Fortune 100 listesindeki \u015firketlerin yakla\u015f\u0131k y\u00fczde 90&#8217;\u0131n\u0131n Gemini Enterprise \u00e7\u00f6z\u00fcmlerini kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. \u00d6te yandan Gemini uygulamas\u0131n\u0131n ayl\u0131k aktif kullan\u0131c\u0131 say\u0131s\u0131 da 950 milyona ula\u015ft\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>YouTube b\u00fcy\u00fcmeye katk\u0131 sa\u011flad\u0131<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Alphabet&#8217;in \u00f6nemli gelir kalemlerinden biri olan YouTube, ikinci \u00e7eyrekte 11,06 milyar dolar reklam geliri elde etti. Bunun yan\u0131nda Google Play, donan\u0131m \u00fcr\u00fcnleri, abonelik hizmetleri ve reklam d\u0131\u015f\u0131 YouTube gelirlerini kapsayan &#8220;Google abonelikleri, platformlar ve cihazlar&#8221; b\u00f6l\u00fcm\u00fc ise 12,91 milyar dolar gelir sa\u011flayarak \u015firketin farkl\u0131 alanlardaki b\u00fcy\u00fcmesini destekledi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Other Bets zarar yazd\u0131<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u015eirketin otonom ara\u00e7lar ve deneysel teknolojiler gibi projelerini kapsayan Other Bets birimi, \u00e7eyrek boyunca 382 milyon dolar gelir elde etmesine ra\u011fmen y\u00fcksek operasyonel maliyetler nedeniyle 1,8 milyar dolar zarar a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fc\u00e7l\u00fc finansal sonu\u00e7larla birlikte Alphabet, yapay zek\u00e2 odakl\u0131 yat\u0131r\u0131mlar\u0131n\u0131 h\u0131z kesmeden s\u00fcrd\u00fcrmeyi ve hem bulut bili\u015fim hem de dijital hizmetler alan\u0131ndaki b\u00fcy\u00fcmesini \u00f6n\u00fcm\u00fczdeki d\u00f6nemde de devam ettirmeyi hedefliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google&#8217;\u0131n \u00e7at\u0131 \u015firketi Alphabet, 2026 y\u0131l\u0131n\u0131n ikinci \u00e7eyre\u011fine ili\u015fkin finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. Nisan-Haziran d\u00f6nemini kapsayan rapora g\u00f6re \u015firket, 119,8 milyar dolar gelir elde ederek ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla y\u00fczde 24 b\u00fcy\u00fcme kaydetti. Ge\u00e7en y\u0131l ayn\u0131 d\u00f6nemde a\u00e7\u0131klanan gelir ise 96,4 milyar dolar seviyesindeydi. \u015eirket, bu g\u00fc\u00e7l\u00fc performans\u0131n arkas\u0131nda \u00f6zellikle yapay zek\u00e2 yat\u0131r\u0131mlar\u0131 ile Google [&hellip;]<\/p>\n","protected":false},"author":95,"featured_media":87093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,12053],"tags":[883,81],"class_list":["post-87086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-yapay-zeka","tag-alphabet","tag-google"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/87086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=87086"}],"version-history":[{"count":2,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/87086\/revisions"}],"predecessor-version":[{"id":87095,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/87086\/revisions\/87095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/87093"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=87086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=87086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=87086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}