2026’n\u0131n ikinci \u00e7eyre\u011finde k\u00fcresel ak\u0131ll\u0131 telefon pazar\u0131nda liderlik yeniden el de\u011fi\u015ftirdi. Counterpoint Research verilerine g\u00f6re Samsung, y\u00fczde 24 pazar pay\u0131na ula\u015farak Apple’\u0131 geride b\u0131rakt\u0131 ve yeniden ilk s\u0131raya yerle\u015fti.<\/p>\n\n\n\n
Buna kar\u015f\u0131n sekt\u00f6r genelinde tablo olumsuz seyretti. K\u00fcresel ak\u0131ll\u0131 telefon sevkiyatlar\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 11 d\u00fc\u015ferek 2013’ten bu yana en d\u00fc\u015f\u00fck ikinci \u00e7eyrek performans\u0131n\u0131 g\u00f6sterdi. Rapora g\u00f6re gerilemenin ba\u015fl\u0131ca nedeni, yapay zeka odakl\u0131 veri merkezlerine y\u00f6nelik yo\u011fun talebin DRAM ve NAND bellek arz\u0131nda s\u0131k\u0131nt\u0131lara yol a\u00e7mas\u0131 ve bunun ak\u0131ll\u0131 telefon \u00fcretimini olumsuz etkilemesi oldu.<\/p>\n\n\n\n
Counterpoint Research verilerine g\u00f6re Samsung, y\u00fczde 24’l\u00fck k\u00fcresel pazar pay\u0131yla 2026’n\u0131n ikinci \u00e7eyre\u011finde d\u00fcnyan\u0131n en b\u00fcy\u00fck ak\u0131ll\u0131 telefon \u00fcreticisi oldu. \u015eirket, ilk be\u015f \u00fcretici aras\u0131nda y\u0131ll\u0131k bazda en g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmeyi kaydetti.<\/p>\n\n\n\n
Bu y\u00fckseli\u015fte, \u015fubat ay\u0131nda tan\u0131t\u0131lan Galaxy S26 serisinin \u00f6nemli rol oynad\u0131\u011f\u0131 belirtiliyor. \u00d6zellikle mart ay\u0131nda sat\u0131\u015fa sunulan Galaxy S26 Ultra, yapay zeka destekli \u00f6zellikleri ve ekran teknolojisiyle yo\u011fun ilgi g\u00f6rd\u00fc. Samsung’un Hindistan ve Orta Do\u011fu pazarlar\u0131nda \u00fcr\u00fcn tedarikini s\u00fcrd\u00fcrmesi, fiyat art\u0131\u015flar\u0131n\u0131 s\u0131n\u0131rl\u0131 tutmas\u0131 ve yaz kampanyalar\u0131 da sat\u0131\u015f performans\u0131n\u0131 destekledi.<\/p>\n\n\n\n
\u00d6te yandan \u015firketin ayn\u0131 zamanda b\u00fcy\u00fck bir bellek \u00fcreticisi olmas\u0131, k\u00fcresel bellek krizinin etkilerini rakiplerine k\u0131yasla daha iyi y\u00f6netmesine katk\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n
Counterpoint Research verilerine g\u00f6re Apple, 2026’n\u0131n ikinci \u00e7eyre\u011finde ak\u0131ll\u0131 telefon sevkiyatlar\u0131n\u0131 ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 3 art\u0131rd\u0131. Buna ra\u011fmen \u015firket, y\u00fczde 20’lik k\u00fcresel pazar pay\u0131yla liderli\u011fi Samsung’a kapt\u0131rd\u0131. Bu oran, Apple’\u0131n \u015fimdiye kadarki en y\u00fcksek ikinci \u00e7eyrek pazar pay\u0131 olarak kay\u0131tlara ge\u00e7ti.<\/p>\n\n\n\n
\u015eirketin b\u00fcy\u00fcmesinde iPhone 17 serisinin g\u00fc\u00e7l\u00fc sat\u0131\u015f performans\u0131 etkili oldu. Rapora g\u00f6re seri, \u00e7eyrek boyunca d\u00fcnya genelinde en fazla sevk edilen ak\u0131ll\u0131 telefon ailes\u0131 olmay\u0131 s\u00fcrd\u00fcrd\u00fc. Apple ayr\u0131ca b\u00fcy\u00fck \u00fcreticiler aras\u0131nda bu d\u00f6nemde ak\u0131ll\u0131 telefon fiyatlar\u0131n\u0131 art\u0131rmayan tek marka oldu.<\/p>\n\n\n\n
Buna kar\u015f\u0131n, k\u00fcresel DRAM ve NAND bellek tedarikindeki s\u0131k\u0131nt\u0131lar Apple’\u0131n \u00fcretim performans\u0131n\u0131 olumsuz etkileyen fakt\u00f6rler aras\u0131nda yer ald\u0131. \u015eirket, haziran ay\u0131nda MacBook ve iPad modellerinde fiyat g\u00fcncellemesine gitmi\u015fti.<\/p>\n\n\n\n
K\u00fcresel bellek maliyetlerindeki y\u00fckseli\u015f, Xiaomi, OPPO ve vivo gibi \u00c7inli ak\u0131ll\u0131 telefon \u00fcreticilerinin sat\u0131\u015flar\u0131n\u0131 da olumsuz etkiledi. Counterpoint Research’e g\u00f6re, \u00f6zellikle giri\u015f ve orta segment modellere odaklanan bu markalar ikinci \u00e7eyrekte \u00e7ift haneli sevkiyat d\u00fc\u015f\u00fc\u015fleri ya\u015fad\u0131.<\/p>\n\n\n\n
Buna ra\u011fmen Xiaomi, \u00fcr\u00fcn stratejisindeki de\u011fi\u015fikliklerle y\u00fczde 12 pazar pay\u0131na ula\u015fmay\u0131 ba\u015fard\u0131. OPPO y\u00fczde 11, vivo ise y\u00fczde 8 pazar pay\u0131yla k\u00fcresel s\u0131ralamada ilk be\u015fte yer ald\u0131.<\/p>\n\n\n\n
Ara\u015ft\u0131rma \u015firketi Counterpoint Research, k\u00fcresel ak\u0131ll\u0131 telefon sevkiyatlar\u0131n\u0131n 2026 y\u0131l\u0131 genelinde yakla\u015f\u0131k y\u00fczde 14 azalaca\u011f\u0131n\u0131 tahmin ediyor. Rapora g\u00f6re, bellek arz\u0131ndaki s\u0131k\u0131nt\u0131lar\u0131n 2027’ye kadar s\u00fcrmesi beklenirken, \u00fcreticilerin maliyetleri kontrol alt\u0131nda tutmak i\u00e7in \u00fcr\u00fcn portf\u00f6ylerini yeniden \u015fekillendirmesi ve eski nesil modellere daha fazla a\u011f\u0131rl\u0131k vermesi \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
2026’n\u0131n ikinci \u00e7eyre\u011finde k\u00fcresel ak\u0131ll\u0131 telefon pazar\u0131nda liderlik yeniden el de\u011fi\u015ftirdi. Counterpoint Research verilerine g\u00f6re Samsung, y\u00fczde 24 pazar pay\u0131na ula\u015farak Apple’\u0131 geride b\u0131rakt\u0131 ve yeniden ilk s\u0131raya yerle\u015fti. Buna kar\u015f\u0131n sekt\u00f6r genelinde tablo olumsuz seyretti. K\u00fcresel ak\u0131ll\u0131 telefon sevkiyatlar\u0131, ge\u00e7en y\u0131l\u0131n ayn\u0131 d\u00f6nemine g\u00f6re y\u00fczde 11 d\u00fc\u015ferek 2013’ten bu yana en d\u00fc\u015f\u00fck ikinci \u00e7eyrek […]<\/p>\n","protected":false},"author":95,"featured_media":86728,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,61,46],"tags":[104,174],"class_list":["post-86726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-android","category-ios","category-mobil","tag-apple","tag-samsung"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/86726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=86726"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/86726\/revisions"}],"predecessor-version":[{"id":86729,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/86726\/revisions\/86729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/86728"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=86726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=86726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=86726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}