{"id":86630,"date":"2026-07-13T18:31:00","date_gmt":"2026-07-13T15:31:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=86630"},"modified":"2026-07-13T15:21:37","modified_gmt":"2026-07-13T12:21:37","slug":"migros-maya-ai-ile-alisverisi-kisisellestiriyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/migros-maya-ai-ile-alisverisi-kisisellestiriyor\/","title":{"rendered":"Migros MAYA AI \u0130le Al\u0131\u015fveri\u015fi Ki\u015fiselle\u015ftiriyor\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">T\u00fcrkiye&#8217;nin \u00f6nde gelen perakende zincirlerinden Migros, yapay zeka yat\u0131r\u0131mlar\u0131na bir yenisini ekledi. \u015eirket m\u00fc\u015fterilerin al\u0131\u015fveri\u015f deneyimini kolayla\u015ft\u0131rmay\u0131 ama\u00e7layan yeni nesil asistan\u0131 MAYA AI&#8217;\u0131 kullan\u0131ma sundu. OpenAI i\u015f birli\u011fiyle geli\u015ftirilen asistan m\u00fc\u015fteri taleplerini anlayarak ki\u015fiye \u00f6zel sepetler haz\u0131rl\u0131yor, kampanya \u00f6neriyor ve be\u011fenilen \u00fcr\u00fcnleri do\u011frudan sepete ekleyebiliyor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Migros bu ad\u0131mla ayn\u0131 zamanda bir ilke de imza att\u0131: \u015eirket, ChatGPT i\u00e7erisine do\u011frudan entegre olan ilk g\u0131da perakendecisi oldu. Kullan\u0131c\u0131lar ChatGPT ekran\u0131n\u0131n sol taraf\u0131ndaki uygulamalar sekmesinden Migros&#8217;u se\u00e7erek sohbet ekran\u0131 \u00fczerinden \u00fcr\u00fcn arayabiliyor ve sepete ekleme yapabiliyor. Asistan, ki\u015fiye \u00f6zel men\u00fc \u00f6nerilerinden bu men\u00fclerin malzeme listesine kadar t\u00fcm s\u00fcreci y\u00f6netirken pi\u015firme tarifleri de sunuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00fcnl\u00fck Konu\u015fma Diliyle Al\u0131\u015fveri\u015f D\u00f6nemi<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MAYA AI&#8217;\u0131n \u00f6ne \u00e7\u0131kan \u00f6zelliklerinden biri g\u00fcnl\u00fck konu\u015fma dilindeki karma\u015f\u0131k komutlar\u0131 anlayabilmesi. Kullan\u0131c\u0131lar asistana &#8220;protein a\u011f\u0131rl\u0131kl\u0131 kahvalt\u0131 sepeti haz\u0131rla&#8221; ya da &#8220;ge\u00e7en haftaki sipari\u015fimi tekrarla&#8221; gibi taleplerini do\u011frudan iletebiliyor. Asistan bu isteklere an\u0131nda yan\u0131t vererek sonu\u00e7lar\u0131 en avantajl\u0131 fiyat ve kampanya se\u00e7eneklerine g\u00f6re s\u0131ral\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bununla da s\u0131n\u0131rl\u0131 kalmayan MAYA AI, m\u00fc\u015fterilerin ge\u00e7mi\u015f al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131n\u0131 analiz ederek ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler getiriyor; bitmek \u00fczere olan \u00fcr\u00fcnleri hat\u0131rlatarak sepetin yenilenmesine yard\u0131mc\u0131 oluyor. \u015eu an yaz\u0131l\u0131 diyalog format\u0131nda hizmet veren asistana yak\u0131n zamanda sesli komut deste\u011finin de eklenmesi planlan\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Migros Ak\u0131ll\u0131 Ya\u015fam Asistan\u0131 MAYA\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/bIaMPkTr6qs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kullan\u0131c\u0131lar\u0131n Y\u00fczde 60&#8217;\u0131 \u00d6nerilen \u00dcr\u00fcnleri Sepetine Ekliyor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Migros yapay zekay\u0131 yaln\u0131zca m\u00fc\u015fteri taraf\u0131nda de\u011fil, operasyonlar\u0131n genelinde kullan\u0131yor. Robotik toplama sistemleri, haz\u0131r sepet algoritmalar\u0131 ve lojistik s\u00fcre\u00e7 y\u00f6netimi, teknolojinin halihaz\u0131rda devrede oldu\u011fu alanlar aras\u0131nda yer al\u0131yor. MAYA AI ise bu birikimin do\u011frudan m\u00fc\u015fteri deneyimine yans\u0131yan y\u00fcz\u00fc olarak konumlan\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yapay zekan\u0131n sekt\u00f6rel dinamikleri yeniden tan\u0131mlayaca\u011f\u0131n\u0131 belirten Migros One CEO&#8217;su Or\u00e7un Onat, konuya ili\u015fkin \u015fu de\u011ferlendirmeyi yapt\u0131: &#8220;Biz yapay zek\u00e2y\u0131 yaln\u0131zca operasyonel verimlilik sa\u011flayan bir ara\u00e7 de\u011fil, m\u00fc\u015fteri deneyimini k\u00f6kten d\u00f6n\u00fc\u015ft\u00fcren stratejik bir unsur olarak ele al\u0131yoruz. Mevcut durumda haz\u0131r sepetten robotik toplamaya, lojistik optimizasyonundan verimlili\u011fi art\u0131ran \u015firket i\u00e7i uygulamalara kadar bu teknolojiyi operasyonlar\u0131m\u0131z\u0131n her a\u015famas\u0131nda yo\u011fun \u015fekilde kullan\u0131yoruz. \u015eimdi bu g\u00fc\u00e7l\u00fc kas\u0131m\u0131z\u0131 MAYA AI ile hiper ki\u015fiselle\u015ftirilmi\u015f deneyime d\u00f6n\u00fc\u015ft\u00fcr\u00fcyoruz.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uygulaman\u0131n ilk verilerini de payla\u015fan Onat, &#8220;Uygulaman\u0131n ilk sonu\u00e7lar\u0131na g\u00f6re MAYA AI \u00fczerinden \u00fcr\u00fcn arayan kullan\u0131c\u0131lar\u0131m\u0131z\u0131n y\u00fczde 60&#8217;\u0131 \u00f6nerilen \u00fcr\u00fcnleri sepetine ekliyor. T\u00fcm bunlar, yapay zek\u00e2n\u0131n al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 ne kadar h\u0131zl\u0131 bi\u00e7imde kolayla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 net bir \u015fekilde g\u00f6steriyor&#8221; ifadelerini kulland\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perakendede Yeni Bir D\u00f6nemin Kap\u0131s\u0131 Aralan\u0131yor<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Migros&#8217;un bu hamlesi g\u0131da perakendesinde yapay zeka destekli al\u0131\u015fveri\u015fin yayg\u0131nla\u015fmas\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 olarak de\u011ferlendiriliyor. Sohbet tabanl\u0131 al\u0131\u015fveri\u015fin ChatGPT gibi k\u00fcresel platformlara ta\u015f\u0131nmas\u0131, m\u00fc\u015fterilerin markayla temas kurdu\u011fu kanallar\u0131 da \u00e7e\u015fitlendiriyor. Sesli komut deste\u011finin devreye girmesiyle birlikte MAYA AI deneyiminin daha da geni\u015flemesi ve al\u0131\u015fveri\u015fin g\u00fcnl\u00fck sohbet ak\u0131\u015f\u0131n\u0131n do\u011fal bir par\u00e7as\u0131 haline gelmesi bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00fcrkiye&#8217;nin \u00f6nde gelen perakende zincirlerinden Migros, yapay zeka yat\u0131r\u0131mlar\u0131na bir yenisini ekledi. \u015eirket m\u00fc\u015fterilerin al\u0131\u015fveri\u015f deneyimini kolayla\u015ft\u0131rmay\u0131 ama\u00e7layan yeni nesil asistan\u0131 MAYA AI&#8217;\u0131 kullan\u0131ma sundu. OpenAI i\u015f birli\u011fiyle geli\u015ftirilen asistan m\u00fc\u015fteri taleplerini anlayarak ki\u015fiye \u00f6zel sepetler haz\u0131rl\u0131yor, kampanya \u00f6neriyor ve be\u011fenilen \u00fcr\u00fcnleri do\u011frudan sepete ekleyebiliyor. Migros bu ad\u0131mla ayn\u0131 zamanda bir ilke de imza att\u0131: [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":86633,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12053],"tags":[4924],"class_list":["post-86630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yapay-zeka","tag-migros"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/86630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=86630"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/86630\/revisions"}],"predecessor-version":[{"id":86632,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/86630\/revisions\/86632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/86633"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=86630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=86630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=86630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}