Otomotiv sekt\u00f6r\u00fcn\u00fcn k\u00fcresel markalar\u0131ndan General Motors, TUROTO i\u015f birli\u011fi ile T\u00fcrkiye pazar\u0131na yeniden giri\u015f yapt\u0131. Avrupa operasyonlar\u0131n\u0131 y\u00f6neten GM Europe ile yap\u0131lan stratejik anla\u015fma kapsam\u0131nda marka T\u00fcrkiye’de 3 farkl\u0131 marka ve 5 modelle sat\u0131\u015fa ba\u015flad\u0131. <\/p>\n\n\n\n
GM’nin T\u00fcrkiye’deki sat\u0131\u015f ve servis s\u00fcre\u00e7leri TUROTO taraf\u0131ndan y\u00fcr\u00fct\u00fclecek. \u0130lk etapta 5 farkl\u0131 noktada hizmet verecek olan marka k\u0131sa vadede bu say\u0131y\u0131 8’e orta vadede ise 10′ a \u00e7\u0131karmay\u0131 planl\u0131yor. <\/p>\n\n\n\n
Otomobil gazetecisi Taylan \u00d6zg\u00fcr Dil’e g\u00f6re T\u00fcrkiye’ye g\u00f6nderilen ilk ara\u00e7lar\u0131n \u00f6nemli bir b\u00f6l\u00fcm\u00fc \u015fimdiden al\u0131c\u0131 buldu. Bu durum, markan\u0131n uzun bir aran\u0131n ard\u0131ndan yeniden girdi\u011fi pazarda g\u00fc\u00e7l\u00fc bir ilgiyle kar\u015f\u0131land\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ancak GM’nin sundu\u011fu modellerin fiyat seviyeleri, \u00f6zellikle premium segmentte konumlanan ara\u00e7lar nedeniyle dikkat \u00e7ekiyor. \u015eirket, T\u00fcrkiye stratejisinde geni\u015f servis a\u011f\u0131, s\u0131n\u0131rl\u0131 model se\u00e7imi ve y\u00fcksek donan\u0131ml\u0131 ara\u00e7larla farkl\u0131la\u015fmay\u0131 hedefliyor.<\/p>\n\n\n\n
T\u00fcrkiye’nin AB ve Serbest Ticaret anla\u015fmas\u0131 (STA) kapsam\u0131 d\u0131\u015f\u0131nda kalan \u00fclkelerden ithal edilen otomobillere y\u00f6nelik g\u00fcmr\u00fck tarifelerinde yap\u0131lan yeni d\u00fczenleme, \u00f6zellikle ABD \u00fcretimi i\u00e7ten yanmal\u0131 ara\u00e7lar i\u00e7in \u00f6nemli bir de\u011fi\u015fiklik yaratt\u0131. Daha \u00f6nce yakla\u015f\u0131k %60 seviyesinde uygulanan toplam vergi y\u00fck\u00fc, d\u00fczenlemeyle birlikte %35 seviyelerine kadar d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n
Ancak g\u00fcmr\u00fck avantaj\u0131na ra\u011fmen, premium segmentte yer alan modellerin T\u00fcrkiye sat\u0131\u015f fiyatlar\u0131 hala olduk\u00e7a y\u00fcksek seviyelerde bulunuyor. D\u00f6viz kuru, vergiler ve ara\u00e7lar\u0131n \u00fcst segment konumland\u0131rmas\u0131, fiyatlar\u0131n t\u00fcketici a\u00e7\u0131s\u0131ndan dikkat \u00e7ekici seviyelerde kalmas\u0131na neden oluyor.<\/p>\n\n\n\n
Fiyatlar ise \u015f\u00f6yle;<\/p>\n\n\n\n
Sierra Denali 11.5 milyon TL <\/p>\n\n\n\n
Chevrolet Tahoe RST 19.9 milyon TL<\/p>\n\n\n\n
GMC Yukon Denali 28 milyon TL <\/p>\n\n\n\n
Cadillac Escalade V-Series 47.5 milyon TL<\/p>\n<\/div>\n\n\n\n
General Motors\u2019un T\u00fcrkiye pazar\u0131na sundu\u011fu modeller, \u00f6ncelikle Avrupa\u2019daki da\u011f\u0131t\u0131m a\u011f\u0131 \u00fczerinden temin edilerek T\u00fcrkiye\u2019ye ula\u015ft\u0131r\u0131l\u0131yor. Bu s\u00fcre\u00e7, ara\u00e7lar\u0131n teslimat ve tedarik a\u015famalar\u0131n\u0131 uzatabilse de distrib\u00fct\u00f6r firma, gerekli yedek par\u00e7a altyap\u0131s\u0131n\u0131n ve ara\u00e7 stoklar\u0131n\u0131n olu\u015fturuldu\u011funu belirtiyor.<\/p>\n\n\n\n
\u0130lk sevkiyatta yer alan ara\u00e7lar\u0131n yakla\u015f\u0131k %70\u2019inin k\u0131sa s\u00fcrede sat\u0131lmas\u0131, y\u00fcksek fiyat seviyelerine ra\u011fmen GM\u2019nin T\u00fcrkiye\u2019de g\u00fc\u00e7l\u00fc bir m\u00fc\u015fteri kitlesine sahip oldu\u011funu g\u00f6steriyor. Markan\u0131n ilerleyen d\u00f6nemde yeni modeller ekleyip eklemeyece\u011fi ise pazar talebi ve sat\u0131\u015f performans\u0131na g\u00f6re belirlenecek.<\/p>\n\n\n\n
General Motors\u2019un T\u00fcrkiye pazar\u0131na yeniden giri\u015f yapmas\u0131, otomotiv sekt\u00f6r\u00fcnde dengeleri de\u011fi\u015ftirebilecek bir geli\u015fme olarak de\u011ferlendiriliyor. \u00d6zellikle premium segmentte yer alan kullan\u0131c\u0131lar i\u00e7in farkl\u0131 bir se\u00e7enek olu\u015fturan marka, sat\u0131\u015f ve servis a\u011f\u0131n\u0131 geni\u015flettik\u00e7e daha fazla m\u00fc\u015fteriye ula\u015fmay\u0131 ama\u00e7l\u0131yor.<\/p>\n\n\n\n
\u00d6n\u00fcm\u00fczdeki d\u00f6nemde GM modellerinin T\u00fcrkiye\u2019deki performans\u0131; ekonomik ko\u015fullar, d\u00f6viz hareketleri ve vergi politikalar\u0131n\u0131n etkisiyle \u015fekillenecek. Markan\u0131n sat\u0131\u015f rakamlar\u0131 ve pazar pay\u0131ndaki geli\u015fimi ise sekt\u00f6r taraf\u0131ndan takip edilecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
Otomotiv sekt\u00f6r\u00fcn\u00fcn k\u00fcresel markalar\u0131ndan General Motors, TUROTO i\u015f birli\u011fi ile T\u00fcrkiye pazar\u0131na yeniden giri\u015f yapt\u0131. Avrupa operasyonlar\u0131n\u0131 y\u00f6neten GM Europe ile yap\u0131lan stratejik anla\u015fma kapsam\u0131nda marka T\u00fcrkiye’de 3 farkl\u0131 marka ve 5 modelle sat\u0131\u015fa ba\u015flad\u0131. GM’nin T\u00fcrkiye’deki sat\u0131\u015f ve servis s\u00fcre\u00e7leri TUROTO taraf\u0131ndan y\u00fcr\u00fct\u00fclecek. \u0130lk etapta 5 farkl\u0131 noktada hizmet verecek olan marka k\u0131sa vadede […]<\/p>\n","protected":false},"author":95,"featured_media":85657,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11906],"tags":[],"class_list":["post-85656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-araba"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/85656","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=85656"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/85656\/revisions"}],"predecessor-version":[{"id":85658,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/85656\/revisions\/85658"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/85657"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=85656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=85656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=85656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}