{"id":84646,"date":"2026-03-16T15:07:00","date_gmt":"2026-03-16T12:07:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=84646"},"modified":"2026-03-16T15:07:02","modified_gmt":"2026-03-16T12:07:02","slug":"adobeun-gizli-iptal-engelleri-75-milyon-dolara-patladi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/adobeun-gizli-iptal-engelleri-75-milyon-dolara-patladi\/","title":{"rendered":"Adobe’un Gizli \u0130ptal Engelleri 75 Milyon Dolara Patlad\u0131"},"content":{"rendered":"\n

Adobe, abonelik iptal s\u00fcre\u00e7lerindeki karma\u015f\u0131k yap\u0131 ve gizli erken sonland\u0131rma \u00fccretleri gerek\u00e7esiyle a\u00e7\u0131lan federal davay\u0131 uzla\u015fmayla kapatt\u0131. \u015eirket, Adalet Bakanl\u0131\u011f\u0131’na 75 milyon dolar sivil ceza \u00f6demeyi ve etkilenen m\u00fc\u015fterilere 75 milyon dolarl\u0131k \u00fccretsiz hizmet sunmay\u0131 kabul etti.<\/p>\n\n\n\n

Photoshop ve Acrobat’\u0131n yap\u0131mc\u0131s\u0131 Adobe, y\u0131llard\u0131r kullan\u0131c\u0131 \u015fikayetlerine konu olan abonelik iptal uygulamalar\u0131n\u0131 nihayet mahkeme \u00f6n\u00fcnde hesap vermek zorunda kald\u0131. ABD Adalet Bakanl\u0131\u011f\u0131 ve Federal Ticaret Komisyonu’nun (FTC) Haziran 2024’te a\u00e7t\u0131\u011f\u0131 davada \u015firkete y\u00f6nelik somut iddialar s\u0131raland\u0131: Adobe, en pop\u00fcler abonelik plan\u0131 olan “Y\u0131ll\u0131k, Ayl\u0131k \u00d6deme” se\u00e7ene\u011finde y\u00fczlerce dolara ula\u015fabilen erken sonland\u0131rma \u00fccretlerini k\u00fc\u00e7\u00fck yaz\u0131larda, metin kutular\u0131n\u0131n arkas\u0131nda ve gizli ba\u011flant\u0131larda saklad\u0131\u011f\u0131 \u00f6ne s\u00fcr\u00fcld\u00fc.<\/p>\n\n\n\n

\"Adobe'un
Adobe’un Gizli \u0130ptal Engelleri 75 Milyon Dolara Patlad\u0131<\/figcaption><\/figure>\n\n\n\n

Abonelik \u0130ptalinde Kullan\u0131c\u0131lar Duvarlarla Kar\u015f\u0131la\u015ft\u0131<\/h4>\n\n\n\n

Adalet Bakanl\u0131\u011f\u0131 ve FTC’nin haz\u0131rlad\u0131\u011f\u0131 Haziran 2024 tarihli \u015fikayete g\u00f6re Adobe, \u00e7evrim i\u00e7i iptal yapmak isteyen aboneleri \u00e7ok say\u0131da sayfada gezdirdi; telefonla iptal giri\u015fiminde bulunanlar ise birden fazla temsilciyle konu\u015fmak ve s\u00fcre\u00e7 i\u00e7indeki direni\u015f ve gecikmelerle m\u00fccadele etmek zorunda kald\u0131.<\/p>\n\n\n\n

Dava, Adobe’un abonelik uygulamalar\u0131n\u0131n Restore Online Shoppers’ Confidence Act (ROSCA) adl\u0131 t\u00fcketici koruma yasas\u0131n\u0131 ihlal etti\u011fi iddias\u0131na dayan\u0131yor. Bu yasa; \u00e7evrimi\u00e7i m\u00fc\u015fterilerin sat\u0131n alma ko\u015fullar\u0131n\u0131n \u015feffaf bi\u00e7imde sunulmas\u0131n\u0131 ve abonelikten \u00e7\u0131k\u0131\u015f\u0131n kolayla\u015ft\u0131r\u0131lmas\u0131n\u0131 zorunlu k\u0131l\u0131yor.<\/p>\n\n\n\n

Toplam Uzla\u015fma Bedeli 150 Milyon Dolara Ula\u015f\u0131yor<\/h4>\n\n\n\n

Uzla\u015fma iki ayr\u0131 kalemden olu\u015fuyor: Adobe do\u011frudan Adalet Bakanl\u0131\u011f\u0131’na 75 milyon dolar \u00f6deyecek, bunun yan\u0131 s\u0131ra etkilenen m\u00fc\u015fterilere 75 milyon dolarl\u0131k \u00fccretsiz hizmet sunacak. B\u00f6ylece uzla\u015fman\u0131n toplam de\u011feri 150 milyon dolara \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Davada Adobe’un yan\u0131 s\u0131ra \u015firketin iki \u00fcst d\u00fczey y\u00f6neticisi, Ba\u015fkan Yard\u0131mc\u0131s\u0131 Maninder Sawhney ve Dijital Medya Birimi Ba\u015fkan\u0131 David Wadhwani da \u015fahsen hedef al\u0131nd\u0131.<\/p>\n\n\n\n

Adobe, herhangi bir su\u00e7 veya ihlali kabul etmeden uzla\u015fmay\u0131 tercih etti. \u015eirketten yap\u0131lan resmi a\u00e7\u0131klamada h\u00fck\u00fcmetin iddialar\u0131na kat\u0131lmad\u0131klar\u0131 belirtilirken davan\u0131n bu \u015fekilde sonu\u00e7land\u0131r\u0131lmas\u0131ndan duyduklar\u0131 memnuniyet dile getirildi.<\/p>\n\n\n\n

Uzla\u015fma \u015eartlar\u0131 Adobe’un \u0130\u015f Modelini Do\u011frudan Etkiliyor<\/h4>\n\n\n\n

Uzla\u015fman\u0131n parasal boyutunun \u00f6tesinde, Adobe’a getirilen davran\u0131\u015fsal y\u00fck\u00fcml\u00fcl\u00fckler \u015firketin i\u015f modelini derinden sarsabilecek nitelikte. Mahkeme karar\u0131yla Adobe, abonelik kay\u0131t s\u00fcrecinde erken sonland\u0131rma \u00fccretini ve hesaplama y\u00f6ntemini a\u00e7\u0131k\u00e7a bildirmek zorunda kalacak. Yedi g\u00fcnden uzun s\u00fcren \u00fccretsiz deneme s\u00fcr\u00fcmlerini \u00fccretli aboneli\u011fe d\u00f6n\u00fc\u015ft\u00fcrmeden \u00f6nce kullan\u0131c\u0131lar\u0131 bilgilendirmesi de \u015fart ko\u015fuluyor.<\/p>\n\n\n\n

Adobe’un i\u015f modelinin ne denli aboneli\u011fe ba\u011fl\u0131 oldu\u011fu, gelirlere ili\u015fkin rakamlarla da ortaya \u00e7\u0131k\u0131yor: \u015eubat 2026’da kapanan \u00e7eyrekte \u015firketin 6,4 milyar dolarl\u0131k gelirinin y\u00fczde 97’si aboneliklerden elde edildi.<\/p>\n\n\n\n

CEO’nun Ayr\u0131l\u0131k Karar\u0131 ve Hisse Senetlerindeki Sert D\u00fc\u015f\u00fc\u015f<\/h4>\n\n\n\n

Piyasalar\u0131n tepkisi sert oldu: Adobe hisseleri uzla\u015fman\u0131n a\u00e7\u0131kland\u0131\u011f\u0131 13 Mart 2026 tarihinde y\u00fczde 5,62 de\u011fer kaybetti. Uzla\u015fma, CEO Shantanu Narayen’\u0131n 18 y\u0131l\u0131 a\u015fk\u0131n s\u00fcre sonra g\u00f6revden ayr\u0131laca\u011f\u0131n\u0131 duyurmas\u0131ndan yaln\u0131zca bir g\u00fcn sonra kamuoyuyla payla\u015f\u0131ld\u0131. \u015eirket hisseleri bu y\u0131l boyunca yapay zekan\u0131n Adobe’un i\u015f modeline olas\u0131 etkilerine dair yat\u0131r\u0131mc\u0131 kayg\u0131s\u0131n\u0131 yans\u0131t\u0131r bi\u00e7imde d\u00fc\u015f\u00fc\u015f e\u011filimini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n

Teknoloji \u015eirketlerine G\u00fc\u00e7l\u00fc Mesaj<\/h4>\n\n\n\n

Bu davan\u0131n sonucu, abonelik tabanl\u0131 gelir modellerine dayanan t\u00fcm teknoloji \u015firketleri i\u00e7in emsal niteli\u011fi ta\u015f\u0131yor. D\u00fczenleyici kurumlar\u0131n dijital abonelik uygulamalar\u0131n\u0131 mercek alt\u0131na almas\u0131 giderek yo\u011funla\u015f\u0131rken t\u00fcketici haklar\u0131 alan\u0131ndaki denetim bask\u0131s\u0131 da ayn\u0131 oranda art\u0131yor.<\/p>\n\n\n\n

Adobe’un abonelik modeline getirilen bu y\u00fck\u00fcml\u00fcl\u00fckler, para cezas\u0131ndan \u00e7ok daha kal\u0131c\u0131 bir d\u00f6n\u00fc\u015f\u00fcm\u00fcn habercisi olarak de\u011ferlendiriliyor. Uzla\u015fma, mahkemenin onaylamas\u0131n\u0131n ard\u0131ndan y\u00fcr\u00fcrl\u00fc\u011fe girecek.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adobe, abonelik iptal s\u00fcre\u00e7lerindeki karma\u015f\u0131k yap\u0131 ve gizli erken sonland\u0131rma \u00fccretleri gerek\u00e7esiyle a\u00e7\u0131lan federal davay\u0131 uzla\u015fmayla kapatt\u0131. \u015eirket, Adalet Bakanl\u0131\u011f\u0131’na 75 milyon dolar sivil ceza \u00f6demeyi ve etkilenen m\u00fc\u015fterilere 75 milyon dolarl\u0131k \u00fccretsiz hizmet sunmay\u0131 kabul etti. Photoshop ve Acrobat’\u0131n yap\u0131mc\u0131s\u0131 Adobe, y\u0131llard\u0131r kullan\u0131c\u0131 \u015fikayetlerine konu olan abonelik iptal uygulamalar\u0131n\u0131 nihayet mahkeme \u00f6n\u00fcnde hesap vermek […]<\/p>\n","protected":false},"author":8,"featured_media":84648,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/84646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=84646"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/84646\/revisions"}],"predecessor-version":[{"id":84650,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/84646\/revisions\/84650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/84648"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=84646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=84646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=84646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}