{"id":83628,"date":"2026-01-09T00:58:46","date_gmt":"2026-01-08T21:58:46","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=83628"},"modified":"2026-01-09T00:58:47","modified_gmt":"2026-01-08T21:58:47","slug":"inanmasi-guc-ama-google-shopping-kapaniyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/inanmasi-guc-ama-google-shopping-kapaniyor\/","title":{"rendered":"\u0130nanmas\u0131 g\u00fc\u00e7 ama Google Shopping kapan\u0131yor!"},"content":{"rendered":"\n<p>\u0130nternet al\u0131\u015fveri\u015fleri g\u00fcn\u00fcm\u00fcz\u00fcn art\u0131k vazge\u00e7ilmezleri aras\u0131ndad\u0131r. \u0130nternet \u00fczerinden al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131nda, aran\u0131lan \u00fcr\u00fcne h\u0131zl\u0131 ve kolay bir \u015fekilde ula\u015f\u0131lmak isteniyor. Bu ba\u011flamda reklamverenler de ayn\u0131 \u00fcr\u00fcnleri tan\u0131tmak ister. Bu nedenle Google, kullan\u0131c\u0131lara binlerce b\u00fcy\u00fck, k\u00fc\u00e7\u00fck sat\u0131c\u0131 ile her iki taraf i\u00e7in de faydal\u0131 olacak \u015fekilde al\u0131\u015fveri\u015f reklamlar\u0131 g\u00f6sterir. Konuyla ilgili olan veriler bu reklamlar\u0131n, reklamverenler i\u00e7in neredeyse y\u00fczde 20 daha etkili oldu\u011funu, maliyetleri d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fcn\u00fc ve geri d\u00f6n\u00fc\u015flerin de bu do\u011frultuda artt\u0131r\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6steriyor. T\u00fcrkiye&#8217;deki kullan\u0131c\u0131lar\u0131n y\u00fczde 82&#8217;si, sonu\u00e7lar sayfas\u0131n\u0131n Al\u0131\u015fveri\u015f Reklam Birimi ile daha faydal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini aktar\u0131yor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google Shopping Kapan\u0131yor<\/h2>\n\n\n\n<p>Bu y\u0131l\u0131n ba\u015flar\u0131nda Rekabet Kurumu Google\u2019\u0131n Al\u0131\u015fveri\u015f Kar\u015f\u0131la\u015ft\u0131rma Servislerine (AKS) e\u015fit hareket edilmesi y\u00f6n\u00fcnde bir karara vard\u0131. Yan\u0131t olarak ise&nbsp;Rekabet Kurumu\u2019na (RK), sat\u0131c\u0131lardan Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131n g\u00f6sterilebilmesi i\u00e7in AKS\u2019lere Google Al\u0131\u015fveri\u015f\u2019le ayn\u0131 f\u0131rsat\u0131 sa\u011flayacak ve Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131n \u00fcr\u00fcn kalitesini hem kullan\u0131c\u0131lar hem de sat\u0131c\u0131lar i\u00e7in s\u00fcrd\u00fcr\u00fclebilir k\u0131lacak bir dizi tedbir sunuldu. S\u00f6z konusu bu tedbirler Al\u0131\u015fveri\u015f reklamlar\u0131 i\u00e7in Avrupa\u2019da 600\u2019den fazla AKS\u2019nin kat\u0131l\u0131m\u0131yla 3 y\u0131ld\u0131r ba\u015far\u0131yla uygulanan tedbirlere \u00e7ok benzer bir \u00e7\u00f6z\u00fcm yolu i\u00e7eriyor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/cdn.imza.com\/indirv2\/img\/23-1596020643.jpg\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<p>Fakat sunulan bu \u00e7\u00f6z\u00fcm \u00f6nerilerinin T\u00fcrkiye i\u00e7in kabul edilebilir olmas\u0131 \u015fu a\u015famada belirsizli\u011fini koruyor. Bu nedenle de, yap\u0131lan faaliyetlerin yasal bir \u00e7er\u00e7evede s\u00fcrd\u00fcrebilmek ve m\u00fc\u015fterilere haz\u0131rl\u0131k yapabilmeleri i\u00e7in yeterli s\u00fcreyi sa\u011flamak i\u00e7in, maalesef 10 A\u011fustos 2020 tarihinden bu g\u00fcne kadar Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 Google&#8217;\u0131n T\u00fcrkiye&#8217;deki arama sayfalar\u0131 kald\u0131r\u0131lacak. Bu kolay al\u0131nm\u0131\u015f olan bir karar de\u011fil, bunun t\u00fcketiciler ve AKS&#8217;ler i\u00e7in daha az bir se\u00e7ene\u011fe ve daha d\u00fc\u015f\u00fck bir kalite deneyimine sebep olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Uygulanabilir bir \u00e7\u00f6z\u00fcm bulmak ad\u0131na RK ile beraber ortak bir \u00e7al\u0131\u015fma s\u00fcrd\u00fcr\u00fclecek.&nbsp;<\/p>\n\n\n\n<p>Y\u0131l\u0131n en yo\u011fun al\u0131\u015fveri\u015f yap\u0131lan aylar\u0131n\u0131n yakla\u015fmas\u0131yla, bu durumun m\u00fc\u015fterilerin sat\u0131\u015flar\u0131na y\u00f6nelik etkisini en aza indirmek \u00fczere onlarla beraber \u00e7al\u0131\u015fma s\u00fcrd\u00fcr\u00fclecek. T\u00fcketiciler mevcut bilgilere ula\u015fmak i\u00e7in Google Arama&#8217;y\u0131, sat\u0131c\u0131lar da m\u00fc\u015fterilerine ula\u015fmak i\u00e7in di\u011fer reklam formatlar\u0131n\u0131 kullanmaya devam edecekler. Bu sorunlar\u0131 gelecek aylarda \u00e7\u00f6z\u00fcme kavu\u015fturmay\u0131 ve RK ile Al\u0131\u015fveri\u015f reklamlar\u0131n\u0131 T\u00fcrkiye&#8217;ye tekrar getirebilmeyi sa\u011fla\u015fma yap\u0131lmas\u0131 umuluyor. Konuyla ilgili geli\u015fmeler \u015fu an i\u00e7in bu kadar olup gelecek g\u00fcnlerde daha detayl\u0131 bilgiler sunulmas\u0131 ve \u00e7e\u015fitli geli\u015fimlerin ya\u015fanmas\u0131 bekleniyor.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0130nternet al\u0131\u015fveri\u015fleri g\u00fcn\u00fcm\u00fcz\u00fcn art\u0131k vazge\u00e7ilmezleri aras\u0131ndad\u0131r. \u0130nternet \u00fczerinden al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131nda, aran\u0131lan \u00fcr\u00fcne h\u0131zl\u0131 ve kolay bir \u015fekilde ula\u015f\u0131lmak isteniyor. Bu ba\u011flamda reklamverenler de ayn\u0131 \u00fcr\u00fcnleri tan\u0131tmak ister. Bu nedenle Google, kullan\u0131c\u0131lara binlerce b\u00fcy\u00fck, k\u00fc\u00e7\u00fck sat\u0131c\u0131 ile her iki taraf i\u00e7in de faydal\u0131 olacak \u015fekilde al\u0131\u015fveri\u015f reklamlar\u0131 g\u00f6sterir. Konuyla ilgili olan veriler bu reklamlar\u0131n, reklamverenler i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":83630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-83628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/83628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=83628"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/83628\/revisions"}],"predecessor-version":[{"id":83631,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/83628\/revisions\/83631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/83630"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=83628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=83628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=83628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}