{"id":80311,"date":"2025-08-07T10:00:00","date_gmt":"2025-08-07T07:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=80311"},"modified":"2025-08-07T09:38:57","modified_gmt":"2025-08-07T06:38:57","slug":"googlein-yapay-zeka-ozelligi-tiklama-oranlarini-dusuruyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/googlein-yapay-zeka-ozelligi-tiklama-oranlarini-dusuruyor\/","title":{"rendered":"Google\u2019\u0131n Yapay Zek\u00e2 \u00d6zelli\u011fi T\u0131klama Oranlar\u0131n\u0131 D\u00fc\u015f\u00fcr\u00fcyor"},"content":{"rendered":"\n

Google\u2019\u0131n yapt\u0131\u011f\u0131 son yenilik baz\u0131 kullan\u0131c\u0131lar\u0131n k\u00f6t\u00fc etkilenmesine yol a\u00e7t\u0131. Bu \u00f6zellik internet sitelerinin t\u0131klama oran\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcrken, yapay zek\u00e2n\u0131n entegre edildi\u011fi reklamlar daha niteliksiz bir \u015fekilde kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Trafik K\u00f6t\u00fc \u015eekilde Etkilendi<\/h2>\n\n\n\n

Google\u2019\u0131n son zamanlarda algoritmas\u0131nda yapt\u0131\u011f\u0131 de\u011fi\u015fiklikler arama motoru trafi\u011finde d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131. \u00dcstelik \u00fclkemizdeki Gazete Duvar gibi bir\u00e7ok ba\u011f\u0131ms\u0131z i\u00e7erik \u00fcreticisinn kapanmas\u0131na sebep oldu. \u00d6zellikle reklamlarda yer alan yapay zek\u00e2 \u00f6zellikleri arama yapan kullan\u0131c\u0131lara verdi\u011fi cevaplar nedeniyle sayfalardaki ba\u011flant\u0131lara t\u0131klamas\u0131na engel oluyor.<\/p>\n\n\n\n

Google\u2019\u0131n sunmu\u015f oldu\u011fu ve \u015fu anda T\u00fcrkiye\u2019de aktif olmayan \u201cYapay Zek\u00e2 Genel Bak\u0131\u015f\u201d \u00f6zelli\u011fi, dev arama motoru ChatGPT\u2019ye rakip nitelikte olmas\u0131 i\u00e7in tasarland\u0131. Bu sayede kullan\u0131c\u0131lar herhangi bir arama yapt\u0131\u011f\u0131nda Gemini\u2019\u0131n sunmu\u015f oldu\u011fu k\u0131sa bir cevab\u0131 g\u00f6r\u00fcyorlar. Bu cevab\u0131n alt\u0131nda ise kaynak ba\u011flant\u0131lar ve \u201cdaha fazla g\u00f6ster\u201d se\u00e7enekleri yer al\u0131yor. Bu durum \u00f6zellikle SEO hizmetlerinden yararlanan internet sitelerini etkiliyor.<\/p>\n\n\n\n

\"Similarweb
Similarweb verileri, trafik oran\u0131n\u0131n %55 geriledi\u011fini g\u00f6steriyor.<\/figcaption><\/figure>\n\n\n\n

%55 Azalma G\u00f6r\u00fcl\u00fcyor<\/h2>\n\n\n\n

Bu Yapay Zek\u00e2 Genel Bak\u0131\u015f \u00f6zelli\u011fi genel olarak turizm, sa\u011fl\u0131k ve \u00fcr\u00fcn inceleme i\u00e7erikleri yazan internet sitelerini etkiledi. Londra merkezli \u015firket Similarweb\u2019in a\u00e7\u0131klad\u0131\u011f\u0131 veriler, 2022 ile 2025 y\u0131llar\u0131 aras\u0131ndaki internet aramas\u0131 kaynakl\u0131 trafik oran\u0131n\u0131n %55 geriledi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

Ayn\u0131 \u015fekilde Wall Street Journal\u2019\u0131n haziran ay\u0131nda payla\u015ft\u0131\u011f\u0131 bir habere g\u00f6re ise, Huffpost ve Washington Post\u2019un masa\u00fcst\u00fc ve mobil trafi\u011fi son \u00fc\u00e7 y\u0131lda yar\u0131dan fazla azald\u0131. B\u00fcy\u00fck haber yay\u0131nc\u0131s\u0131 New York Times i\u00e7in ise organik aramalardan gelen trafik 2025 y\u0131l\u0131n\u0131n Nisan ay\u0131nda y\u00fczde 36,5’e d\u00fc\u015ft\u00fc. Bu durum baz\u0131 yay\u0131nc\u0131lar\u0131 \u00f6yle etkiliyor ki, kontrol d\u0131\u015f\u0131 trafik d\u00fc\u015f\u00fc\u015flerinden kaynakl\u0131 i\u015ften \u00e7\u0131karma yoluna ba\u015fvuruldu\u011fu g\u00f6r\u00fcl\u00fcyor. Business Insider, bu yola ba\u015fvuran yay\u0131nc\u0131lardan biri. Zira CEO Barbara Peng, personelin %21\u2019ini i\u015ften \u00e7\u0131karma nedenini buna ba\u011fl\u0131yor.<\/p>\n\n\n\n

\u0130\u00e7erik Yazarlar\u0131 D\u00fc\u015f\u00fcyor Google Y\u00fckseliyor<\/h2>\n\n\n\n

K\u00fclt\u00fcr dergisi The Atlantic CEO\u2019su Nicholas Thompson, Google\u2019\u0131n algoritmada yol a\u00e7t\u0131\u011f\u0131 bu de\u011fi\u015fikli\u011fin devam ederse Google\u2019dan gelen arama trafi\u011finin \u201cs\u0131f\u0131ra yakla\u015fabilece\u011fini\u201d \u00f6ne s\u00fcr\u00fcyor. Wall Street Journal\u2019a konu\u015fan Thompson, Google\u2019\u0131n bir arama motoru olmas\u0131ndan \u00e7ok bir cevap motoruna d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ifade etti. <\/p>\n\n\n\n

Bununla birlikte Google\u2019\u0131n reklamlardan b\u00fcy\u00fck bir gelir elde etti\u011fini kamuoyu taraf\u0131ndan biliniyor. Ancak internet sitelerinin ya\u015fad\u0131\u011f\u0131 bu olumsuz deneyim dev teknoloji \u015firketini hen\u00fcz etkilemi\u015f de\u011fil. Rakamlara bakacak olursak Google\u2019\u0131n b\u00fcnyesindeki Alphabet ge\u00e7ti\u011fimiz senenin son \u00e7eyre\u011finde gelirini %14\u2019e \u00e7\u0131kararak 96,4 milyar dolara ula\u015ft\u0131. Bu kayna\u011f\u0131n sadece 54,2 milyar dolar\u0131 reklamlardan elde edildi.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google\u2019\u0131n yapt\u0131\u011f\u0131 son yenilik baz\u0131 kullan\u0131c\u0131lar\u0131n k\u00f6t\u00fc etkilenmesine yol a\u00e7t\u0131. Bu \u00f6zellik internet sitelerinin t\u0131klama oran\u0131n\u0131 d\u00fc\u015f\u00fcr\u00fcrken, yapay zek\u00e2n\u0131n entegre edildi\u011fi reklamlar daha niteliksiz bir \u015fekilde kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131k\u0131yor. Trafik K\u00f6t\u00fc \u015eekilde Etkilendi Google\u2019\u0131n son zamanlarda algoritmas\u0131nda yapt\u0131\u011f\u0131 de\u011fi\u015fiklikler arama motoru trafi\u011finde d\u00fc\u015f\u00fc\u015fe yol a\u00e7t\u0131. \u00dcstelik \u00fclkemizdeki Gazete Duvar gibi bir\u00e7ok ba\u011f\u0131ms\u0131z i\u00e7erik \u00fcreticisinn kapanmas\u0131na […]<\/p>\n","protected":false},"author":91,"featured_media":80312,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[81,11692,11691],"class_list":["post-80311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-google","tag-new-work-times","tag-washington-post"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/80311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=80311"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/80311\/revisions"}],"predecessor-version":[{"id":80335,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/80311\/revisions\/80335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/80312"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=80311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=80311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=80311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}