{"id":78756,"date":"2025-07-09T10:54:56","date_gmt":"2025-07-09T07:54:56","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=78756"},"modified":"2025-07-09T10:55:00","modified_gmt":"2025-07-09T07:55:00","slug":"reklam-kurulunun-bu-seferki-hedefi-youtube-oldu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/reklam-kurulunun-bu-seferki-hedefi-youtube-oldu\/","title":{"rendered":"Reklam Kurulu\u2019nun Bu Seferki Hedefi YouTube Oldu"},"content":{"rendered":"\n<p>Ticaret Bakanl\u0131\u011f\u0131 hanesinde yer alan Reklam Kurulu, YouTube\u2019a ceza kesti. B\u00fcltende yer alan ibareye g\u00f6re cezan\u0131n gerek\u00e7esinin YouTube\u2019un t\u00fcketicilere yan\u0131lt\u0131c\u0131 bir \u015fekilde yakla\u015fmas\u0131ndan kaynakland\u0131\u011f\u0131 ifade ediliyor.<\/p>\n\n\n\n<p>Cezan\u0131n detaylar\u0131na yak\u0131ndan bakt\u0131\u011f\u0131m\u0131zda YouTube\u2019un kullan\u0131c\u0131lara \u00fccretsiz deneyim sundu\u011fu YouTube Premium paketi \u00fczerinden kullan\u0131c\u0131lar\u0131 yan\u0131ltt\u0131\u011f\u0131 ortaya \u00e7\u0131k\u0131yor. YouTube\u2019un bir ayl\u0131k \u00fccretsiz kampanyas\u0131, Reklam Kurulu\u2019nun inceledi\u011fine g\u00f6re tam anlam\u0131yla \u00fccretsiz olmad\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130lk Ay \u00dccretsiz De\u011fil<\/h2>\n\n\n\n<p>YouTube Premium kampanyas\u0131n\u0131n kullan\u0131c\u0131lara \u00fccretsiz bir ay boyunca Premium ayr\u0131cal\u0131klar\u0131ndan yararlanma f\u0131rsat\u0131 verdi\u011fi herkes taraf\u0131ndan biliniyor. Bu kampanyaya g\u00f6re kullan\u0131c\u0131lar, bir ay \u00fccretsiz kullan\u0131m\u0131n ard\u0131ndan \u00fccretlendirilmeye ba\u015flan\u0131r. Fakat Reklam Kurulu\u2019nun 15 May\u0131s 2025 tarihinde yapt\u0131\u011f\u0131 toplant\u0131da \u201c1 ay \u00fccretsiz\u201d ifadesinin yan\u0131lt\u0131c\u0131 oldu\u011fu tespit edildi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6nceden Se\u00e7ili Olan Bireysel Se\u00e7ene\u011fi<\/h2>\n\n\n\n<p>Reklam Kurulu\u2019nun kesti\u011fi cezalar sadece bununla s\u0131n\u0131rl\u0131 de\u011fil. Tespit edilen cezalardan bir di\u011feri \u201cBireysel\u201d se\u00e7ene\u011finin otomatik olarak se\u00e7ili olmas\u0131. Yani kampanyadan yararlanmak isteyen bir kullan\u0131c\u0131 sayfada ilerledi\u011fi zaman, YouTube Premium\u2019un sundu\u011fu Bireysel Y\u0131ll\u0131k Plan, Aile Ayl\u0131k Plan ve \u00d6\u011frenci Ayl\u0131k Plan paketlerinden &#8220;Bireysel&#8221; olan\u0131n\u0131n se\u00e7ili oldu\u011funu g\u00f6r\u00fcyor. Reklam Kurulu YouTube\u2019un otomatik olarak ayarlad\u0131\u011f\u0131 bu se\u00e7ene\u011fin kullan\u0131c\u0131y\u0131 y\u00f6nlendirmeye \u00e7al\u0131\u015fan bir hamle oldu\u011funa h\u00fckmetti.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"http:\/\/www.indir.com\/haber\/wp-content\/uploads\/2025\/07\/Adsiz-tasarim-61.png\" alt=\"Peki Ceza Ne Kadar?\n\" class=\"wp-image-78758\" title=\"\"><figcaption class=\"wp-element-caption\">Google 863.580 TL para cezas\u0131na \u00e7arpt\u0131r\u0131ld\u0131.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Peki Ceza Ne Kadar?<\/h2>\n\n\n\n<p>YouTube\u2019un yapt\u0131\u011f\u0131 kampanyan\u0131n sonucunda, Google cezan\u0131n muhatab\u0131 oldu. Dev teknoloji \u015firketi Google\u2019\u0131n daha \u00f6nce ald\u0131\u011f\u0131 \u00e7e\u015fitli cezalardan kolayca s\u0131yr\u0131lmas\u0131na bakacak olursak Reklam Kurulu\u2019nun kesti\u011fi cezan\u0131n etkileyici olmayaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. 15.05.2025 tarihli Bas\u0131n B\u00fcltenini inceledi\u011fimizde ise cezan\u0131n ne kadara m\u00e2l oldu\u011funu g\u00f6rebiliriz. Kurulun yay\u0131nlad\u0131\u011f\u0131 dok\u00fcmanda \u015fu ifadeler yer al\u0131yor:<\/p>\n\n\n\n<p>\u201c&#8230;reklam veren\/ticari uygulamada bulunan Google Reklamc\u0131l\u0131k ve Pazarlama Ltd. \u015eti. hakk\u0131nda, 6502 say\u0131l\u0131 Kanun\u2019un 63 \u00fcnc\u00fc ve 77\/12 nci maddeleri uyar\u0131nca 863.580-TL (Sekizy\u00fczaltm\u0131\u015f\u00fc\u00e7binbe\u015fy\u00fczseksen T\u00fcrk Liras\u0131) idari para ve an\u0131lan reklamlar\u0131 durdurma cezalar\u0131 uygulanmas\u0131na karar verilmi\u015ftir.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Uluslararas\u0131 Uygulamalara Yak\u0131ndan Bak\u0131\u015f<\/h2>\n\n\n\n<p>Google\u2019\u0131n uluslararas\u0131 itibar\u0131na bak\u0131ld\u0131\u011f\u0131nda ald\u0131\u011f\u0131 cezalar\u0131n sadece T\u00fcrkiye\u2019yle s\u0131n\u0131rl\u0131 kalmad\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn.\u00d6rne\u011fin, Ocak ay\u0131nda Rusya\u2019n\u0131n Google\u2019a verdi\u011fi ceza dikkate al\u0131nd\u0131\u011f\u0131nda, olduk\u00e7a dudak u\u00e7uklatan bir rakam oldu\u011fu anla\u015f\u0131l\u0131yor. Anadolu Ajans\u0131\u2019n\u0131n yay\u0131nlad\u0131\u011f\u0131 habere g\u00f6re, Rus mahkemesinin verdi\u011fi cezalara uymayan Google, bunun kar\u015f\u0131l\u0131\u011f\u0131nda 78 milyon dolar para cezas\u0131na \u00e7arpt\u0131r\u0131ld\u0131. Google\u2019\u0131n d\u00fcnya \u00e7ap\u0131nda ald\u0131\u011f\u0131 cezalar, \u015firketin yerel yasalara uyum sa\u011flamas\u0131n\u0131n ne kadar kritik bir i\u015f oldu\u011funu g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ticaret Bakanl\u0131\u011f\u0131 hanesinde yer alan Reklam Kurulu, YouTube\u2019a ceza kesti. B\u00fcltende yer alan ibareye g\u00f6re cezan\u0131n gerek\u00e7esinin YouTube\u2019un t\u00fcketicilere yan\u0131lt\u0131c\u0131 bir \u015fekilde yakla\u015fmas\u0131ndan kaynakland\u0131\u011f\u0131 ifade ediliyor. Cezan\u0131n detaylar\u0131na yak\u0131ndan bakt\u0131\u011f\u0131m\u0131zda YouTube\u2019un kullan\u0131c\u0131lara \u00fccretsiz deneyim sundu\u011fu YouTube Premium paketi \u00fczerinden kullan\u0131c\u0131lar\u0131 yan\u0131ltt\u0131\u011f\u0131 ortaya \u00e7\u0131k\u0131yor. YouTube\u2019un bir ayl\u0131k \u00fccretsiz kampanyas\u0131, Reklam Kurulu\u2019nun inceledi\u011fine g\u00f6re tam anlam\u0131yla \u00fccretsiz [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":78757,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[81,1297,130,1501],"class_list":["post-78756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-google","tag-ticaret-bakanligi","tag-youtube","tag-youtube-premium"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/78756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/91"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=78756"}],"version-history":[{"count":2,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/78756\/revisions"}],"predecessor-version":[{"id":78820,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/78756\/revisions\/78820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/78757"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=78756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=78756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=78756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}