{"id":77869,"date":"2025-06-26T16:00:00","date_gmt":"2025-06-26T13:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=77869"},"modified":"2025-06-26T15:37:56","modified_gmt":"2025-06-26T12:37:56","slug":"telefonlara-gelen-sureli-kampanya-smslerine-yeni-karar","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/telefonlara-gelen-sureli-kampanya-smslerine-yeni-karar\/","title":{"rendered":"Telefonlara Gelen S\u00fcreli Kampanya SMS\u2019lerine Yeni Karar"},"content":{"rendered":"\n<p>Ki\u015fisel Verileri Koruma Kurulu(KVKK) telefonlara gelen s\u00fcreli kampanya SMS\u2019leri hakk\u0131nda yeni bir karara gitti. Kullan\u0131c\u0131lar\u0131n kay\u0131t ve \u00f6deme gibi durumlarda telefon numaralar\u0131n\u0131 payla\u015fmalar\u0131n\u0131n ard\u0131ndan gelen SMS kodlar\u0131 \u00fczerinden, firmalar\u0131n elektronik izin al\u0131nmas\u0131n\u0131n yasalara ayk\u0131r\u0131 oldu\u011fu karar\u0131na vard\u0131. Bunun gibi uygulamalara art\u0131k son verilecek.&nbsp;<\/p>\n\n\n\n<p>Onay SMS\u2019leri ile birlikte ticari elektronik ileti izinlerinin de otomatik olarak al\u0131nmas\u0131n\u0131n yasal d\u00fczenlemelere ayk\u0131r\u0131 oldu\u011fu belirlendi. Bu y\u00f6ntemin, kullan\u0131c\u0131lar\u0131n a\u00e7\u0131k r\u0131zas\u0131 olmadan yap\u0131lan bir izin kabul\u00fc anlam\u0131na geldi\u011fi ve ki\u015fisel verilerin korunmas\u0131 ile ticari ileti\u015fim kurallar\u0131na ayk\u0131r\u0131 oldu\u011fu vurguland\u0131.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"http:\/\/www.indir.com\/haber\/wp-content\/uploads\/2025\/06\/zbastik-6.jpg\" alt=\"Kampanya SMS\u2019i D\u00f6nemi Sona Eriyor\" class=\"wp-image-77875\" title=\"\"><figcaption class=\"wp-element-caption\">Kampanya SMS\u2019i D\u00f6nemi Sona Eriyor<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kampanya SMS\u2019i D\u00f6nemi Sona Eriyor<\/h2>\n\n\n\n<p>KVKK, yapt\u0131\u011f\u0131 denetimler sonucunda, kay\u0131t, \u00f6deme veya \u00fcyelik gibi i\u015flemler s\u0131ras\u0131nda kullan\u0131c\u0131lar taraf\u0131ndan payla\u015f\u0131lan telefon numaralar\u0131na g\u00f6nderilen SMS\u2019lerin, asl\u0131nda a\u00e7\u0131k r\u0131za al\u0131nmas\u0131 amac\u0131yla kullan\u0131ld\u0131\u011f\u0131n\u0131 tespit etti. Kullan\u0131c\u0131ya yaln\u0131zca onay kodu ya da i\u015flem bilgisi g\u00f6nderiliyormu\u015f izlenimi veren bu SMS\u2019ler yoluyla, ki\u015finin haberi olmadan ticari elektronik ileti izni al\u0131nd\u0131\u011f\u0131 tespit edildi. Bu \u015fekilde elde edilen telefon numaralar\u0131 daha sonra kampanya, tan\u0131t\u0131m ya da reklam i\u00e7erikli mesajlar g\u00f6ndermek amac\u0131yla kullan\u0131l\u0131yordu.<\/p>\n\n\n\n<p>Resmi Gazete\u2019nin bug\u00fcnk\u00fc say\u0131s\u0131nda, <a href=\"https:\/\/www.resmigazete.gov.tr\/eskiler\/2025\/06\/20250626-7.pdf\" target=\"_blank\" rel=\"noopener\">KVKK<\/a>\u2019n\u0131n kampanya ama\u00e7l\u0131 g\u00f6nderilen SMS\u2019lerle ilgili ald\u0131\u011f\u0131 karara yer verildi. Karar\u0131n 10 Haziranda al\u0131nd\u0131\u011f\u0131 belirtiliyor. Karar kapsam\u0131nda pek \u00e7ok ki\u015finin s\u0131k\u00e7a kar\u015f\u0131la\u015ft\u0131\u011f\u0131 kampanya SMS\u2019leri ile ilgili durumlar bulunuyor. Bu konu hakk\u0131nda gelen \u015fikayetler \u00fczerine b\u00f6yle bir karar al\u0131nd\u0131\u011f\u0131 belirtildi. SMS do\u011frulama kodlar\u0131 arac\u0131l\u0131\u011f\u0131yla ticari elektronik ileti izni al\u0131nmas\u0131na art\u0131k izin verilmeyecek.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"http:\/\/www.indir.com\/haber\/wp-content\/uploads\/2025\/06\/zbastik-9.jpg\" alt=\"KVKK\u2019n\u0131n Karar\u0131na Uymay\u0131p Kampanya SMS\u2019i G\u00f6nderen Firmalara \u0130dari \u0130\u015flem\" class=\"wp-image-77876\" title=\"\"><figcaption class=\"wp-element-caption\">KVKK\u2019n\u0131n Karar\u0131na Uymay\u0131p Kampanya SMS\u2019i G\u00f6nderen Firmalara \u0130dari \u0130\u015flem<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">KVKK\u2019n\u0131n Karar\u0131na Uymay\u0131p Kampanya SMS\u2019i G\u00f6nderen Firmalara \u0130dari \u0130\u015flem<\/h2>\n\n\n\n<p>Kurulun karar\u0131n\u0131n temelinde, kampanya SMS\u2019lerinin ayd\u0131nlatma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fc yerine getirmemesi ve a\u00e7\u0131k r\u0131zan\u0131n \u00f6zg\u00fcr iradeye dayal\u0131 olarak al\u0131nmas\u0131 \u015fart\u0131n\u0131n ihlal edilmesi yer ald\u0131. Ayr\u0131ca, a\u00e7\u0131k r\u0131za ile ayd\u0131nlatma y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcn\u00fcn birbirinden tamamen ayr\u0131 s\u00fcre\u00e7ler oldu\u011fu ve bu iki kavram\u0131n kar\u0131\u015ft\u0131r\u0131lmamas\u0131 gerekti\u011fi \u00f6zellikle vurguland\u0131.<\/p>\n\n\n\n<p>\u015eirketlerin art\u0131k kullan\u0131c\u0131lara g\u00f6nderdikleri kodlar\u0131 ne ama\u00e7la istedi\u011fini ve telefon numaras\u0131 verilmesinin sonu\u00e7lar\u0131n\u0131n ne olaca\u011f\u0131n\u0131 a\u00e7\u0131k bir \u015fekilde iletmesi gerekecek. Kullan\u0131c\u0131lar\u0131n telefon numaralar\u0131n\u0131 koda almak i\u00e7in payla\u015fmas\u0131, kampanya SMS\u2019i almay\u0131 kabul ettikleri anlam\u0131na gelmeyecek. <a href=\"https:\/\/www.indir.com\/haber\/kvkk-acikladi-adidasta-buyuk-veri-sizintisi\/\">KVKK<\/a>, \u015fimdiye kadar olan uygulamalar\u0131n yan\u0131lt\u0131c\u0131 oldu\u011funu belirtti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ki\u015fisel Verileri Koruma Kurulu(KVKK) telefonlara gelen s\u00fcreli kampanya SMS\u2019leri hakk\u0131nda yeni bir karara gitti. Kullan\u0131c\u0131lar\u0131n kay\u0131t ve \u00f6deme gibi durumlarda telefon numaralar\u0131n\u0131 payla\u015fmalar\u0131n\u0131n ard\u0131ndan gelen SMS kodlar\u0131 \u00fczerinden, firmalar\u0131n elektronik izin al\u0131nmas\u0131n\u0131n yasalara ayk\u0131r\u0131 oldu\u011fu karar\u0131na vard\u0131. Bunun gibi uygulamalara art\u0131k son verilecek.&nbsp; Onay SMS\u2019leri ile birlikte ticari elektronik ileti izinlerinin de otomatik olarak al\u0131nmas\u0131n\u0131n [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":77873,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-77869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/77869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/82"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=77869"}],"version-history":[{"count":1,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/77869\/revisions"}],"predecessor-version":[{"id":77913,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/77869\/revisions\/77913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/77873"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=77869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=77869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=77869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}