{"id":75693,"date":"2025-05-16T18:00:59","date_gmt":"2025-05-16T15:00:59","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=75693"},"modified":"2025-05-16T18:01:01","modified_gmt":"2025-05-16T15:01:01","slug":"apple-yine-zirvede-dunyanin-en-degerli-markalari-aciklandi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/apple-yine-zirvede-dunyanin-en-degerli-markalari-aciklandi\/","title":{"rendered":"Apple Yine Zirvede! D\u00fcnyan\u0131n En De\u011ferli Markalar\u0131 A\u00e7\u0131kland\u0131"},"content":{"rendered":"\n<p>Kantar, merakla beklenen 2025 BrandZ D\u00fcnyan\u0131n En De\u011ferli 100 Markas\u0131 listesini yay\u0131mlad\u0131. Bu y\u0131l da listenin ilk s\u0131ralar\u0131nda teknoloji devlerinin h\u00e2kimiyeti dikkat \u00e7ekiyor. \u015eirketlerin marka de\u011ferine dayanan bu ara\u015ft\u0131rma, yaln\u0131zca finansal g\u00fcc\u00fc de\u011fil, t\u00fcketici alg\u0131s\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulunduruyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">100 Markal\u0131k Liste Toplamda 10,7 Trilyon Dolar De\u011fere Ula\u015ft\u0131<\/h2>\n\n\n\n<p>Ara\u015ft\u0131rmaya g\u00f6re 2025 y\u0131l\u0131 itibar\u0131yla ilk 100\u2019e giren markalar\u0131n toplam de\u011feri 10,7 trilyon dolara y\u00fckseldi. Bu, ge\u00e7en y\u0131la k\u0131yasla %29\u2019luk bir b\u00fcy\u00fcmeye i\u015faret ediyor. Ayr\u0131ca 2006\u2019dan bu yana toplam marka de\u011ferine 9,3 trilyon dolar eklenmi\u015f durumda. ABD merkezli \u015firketler listenin %82\u2019sini olu\u015ftururken, teknoloji sekt\u00f6r\u00fc genel tabloya damgas\u0131n\u0131 vurdu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple \u00dcst \u00dcste 4. Kez Liderli\u011fi Kapt\u0131rmad\u0131<\/h2>\n\n\n\n<p>Listenin zirvesinde yine de\u011fi\u015fmeyen bir isim var: Apple. ABD\u2019li teknoloji devi, 1,3 trilyon dolarl\u0131k marka de\u011feriyle bir kez daha listenin lideri oldu. Ge\u00e7en y\u0131la g\u00f6re %28\u2019lik bir art\u0131\u015f kaydeden Apple, sadece bir teknoloji markas\u0131 de\u011fil, ayn\u0131 zamanda g\u00fc\u00e7l\u00fc bir t\u00fcketici sadakati ve global etki alan\u0131yla \u00f6n plana \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n<p>Apple\u2019\u0131n ba\u015far\u0131s\u0131n\u0131n temelinde, ekonomik dalgalanmalara ra\u011fmen markaya duyulan g\u00fcven, kaliteli kullan\u0131c\u0131 deneyimi ve yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fc yer al\u0131yor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google ve Microsoft \u0130lk \u00dc\u00e7te Yer Al\u0131yor<\/h2>\n\n\n\n<p>Listenin ikinci s\u0131ras\u0131nda Google yer al\u0131yor. Google, ge\u00e7en y\u0131la g\u00f6re %25 y\u00fckseldi. Onu Microsoft izliyor; \u015firketin marka de\u011feri 884 milyar dolar seviyesinde ve y\u0131ll\u0131k art\u0131\u015f oran\u0131 %24.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdN_sdoRGpxEna1TrEkyWeP4JvjVezZlznRFozcd2LxVRkSGrWLYQlt69n7XvN_8t8UHX1t4pa3nWIjnVxaTFWgzt9IW9HM9dBiVsDYMYsG9wY9iL9vi1vU0C1xDtX8ZXZ-H_FhaA?key=LaJHxN3Xc4Z0E1JuwLsm6w\" alt=\"\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">NVIDIA Y\u00fckseli\u015fiyle Dikkat \u00c7ekiyor<\/h2>\n\n\n\n<p>NVIDIA bir \u00f6nceki y\u0131la g\u00f6re %152 oran\u0131nda b\u00fcy\u00fcd\u00fci. 509 milyar dolarl\u0131k de\u011feriyle be\u015finci s\u0131raya yerle\u015fen NVIDIA, h\u0131zl\u0131 y\u00fckseli\u015fiyle gelecek y\u0131llarda ilk \u00fc\u00e7e girmeye aday markalardan biri h\u00e2line geldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meta\u2019n\u0131n \u0130ki Markas\u0131 da \u0130lk 10\u2019da<\/h2>\n\n\n\n<p>Facebook ve Instagram, Meta \u00e7at\u0131s\u0131 alt\u0131nda iki ayr\u0131 marka olarak listede kendine yer buldu. Bu ba\u015far\u0131, Meta\u2019n\u0131n dijital platformlar \u00fczerindeki etkisini korudu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">McDonald\u2019s \u0130lk 10\u2019daki Tek Teknoloji D\u0131\u015f\u0131 Marka<\/h2>\n\n\n\n<p>Listenin ilk 10\u2019unda teknoloji d\u0131\u015f\u0131 tek marka ise McDonald\u2019s oldu. Marka de\u011feri 221 milyar dolar seviyesinde kalan McDonald\u2019s, bu y\u0131l de\u011fi\u015fim g\u00f6stermese de g\u00fc\u00e7l\u00fc k\u00fcresel varl\u0131\u011f\u0131 sayesinde \u00fcst s\u0131ralarda yer almay\u0131 s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>S\u0131ra<\/strong><\/td><td><strong>Marka<\/strong><\/td><td><strong>De\u011fer (USD)<\/strong><\/td><td><strong>Y\u0131ll\u0131k De\u011fi\u015fim<\/strong><\/td><\/tr><tr><td>1<\/td><td>Apple<\/td><td>1,299 Trilyon USD<\/td><td>%28 art\u0131\u015f<\/td><\/tr><tr><td>2<\/td><td>Google<\/td><td>944 Milyar USD<\/td><td>%25 art\u0131\u015f<\/td><\/tr><tr><td>3<\/td><td>Microsoft<\/td><td>884 Milyar USD<\/td><td>%24 art\u0131\u015f<\/td><\/tr><tr><td>4<\/td><td>Amazon<\/td><td>866 Milyar USD<\/td><td>%50 art\u0131\u015f<\/td><\/tr><tr><td>5<\/td><td>NVIDIA<\/td><td>509 Milyar USD<\/td><td>%152 art\u0131\u015f<\/td><\/tr><tr><td>6<\/td><td>Facebook<\/td><td>300 Milyar USD<\/td><td>%80 art\u0131\u015f<\/td><\/tr><tr><td>7<\/td><td>Instagram<\/td><td>228 Milyar USD<\/td><td>%101 art\u0131\u015f<\/td><\/tr><tr><td>8<\/td><td>McDonald\u2019s<\/td><td>221 Milyar USD<\/td><td>%0 de\u011fi\u015fim<\/td><\/tr><tr><td>9<\/td><td>Oracle<\/td><td>215 Milyar USD<\/td><td>%48 art\u0131\u015f<\/td><\/tr><tr><td>10<\/td><td>Visa<\/td><td>213 Milyar USD<\/td><td>%13 art\u0131\u015f<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kantar, Marka De\u011ferini Nas\u0131l Hesapl\u0131yor?<\/h2>\n\n\n\n<p>Finansal g\u00f6stergelerin \u00f6tesine ge\u00e7en Kantar, markalar\u0131 de\u011ferlendirirken halk\u0131n alg\u0131s\u0131n\u0131, marka sadakatini, pazarlama etkisini ve d\u00fcnya \u00e7ap\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc esas al\u0131yor. Bu nedenle liste, piyasa de\u011ferinden ziyade markan\u0131n kamuoyu \u00fczerindeki etkisine g\u00f6re \u015fekilleniyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00fc\u00e7l\u00fc Marka, G\u00fc\u00e7l\u00fc Gelecek<\/h2>\n\n\n\n<p>2025 BrandZ listesi, teknoloji \u015firketlerinin k\u00fcresel pazarlarda nas\u0131l bask\u0131n bir rol oynad\u0131\u011f\u0131n\u0131 bir kez daha g\u00f6zler \u00f6n\u00fcne seriyor. Teknoloji devi markalar, g\u00fc\u00e7l\u00fc marka imajlar\u0131 sayesinde \u00fcr\u00fcnlerini birer ihtiya\u00e7tan \u00e7ok, kullan\u0131c\u0131 deneyiminin merkezine yerle\u015ftiriyor. Bu da onlar\u0131n, uzun vadeli ba\u015far\u0131 i\u00e7in g\u00fc\u00e7l\u00fc bir zemin olu\u015fturdu\u011funu kan\u0131tl\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kantar, merakla beklenen 2025 BrandZ D\u00fcnyan\u0131n En De\u011ferli 100 Markas\u0131 listesini yay\u0131mlad\u0131. Bu y\u0131l da listenin ilk s\u0131ralar\u0131nda teknoloji devlerinin h\u00e2kimiyeti dikkat \u00e7ekiyor. \u015eirketlerin marka de\u011ferine dayanan bu ara\u015ft\u0131rma, yaln\u0131zca finansal g\u00fcc\u00fc de\u011fil, t\u00fcketici alg\u0131s\u0131n\u0131 da g\u00f6z \u00f6n\u00fcnde bulunduruyor. 100 Markal\u0131k Liste Toplamda 10,7 Trilyon Dolar De\u011fere Ula\u015ft\u0131 Ara\u015ft\u0131rmaya g\u00f6re 2025 y\u0131l\u0131 itibar\u0131yla ilk 100\u2019e [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":75694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,58,1],"tags":[104],"class_list":["post-75693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-liste","category-teknoloji","tag-apple"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/75693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=75693"}],"version-history":[{"count":2,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/75693\/revisions"}],"predecessor-version":[{"id":75701,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/75693\/revisions\/75701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/75694"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=75693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=75693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=75693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}