{"id":69486,"date":"2024-11-06T14:56:14","date_gmt":"2024-11-06T11:56:14","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=69486"},"modified":"2024-11-06T14:56:38","modified_gmt":"2024-11-06T11:56:38","slug":"samsung-premium-segmentte-iphone-a-rakip-marka-planliyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/samsung-premium-segmentte-iphone-a-rakip-marka-planliyor\/","title":{"rendered":"Samsung, Premium Segmentte iPhone’a Rakip Marka Planl\u0131yor"},"content":{"rendered":"\n

Samsung, iPhone serisi ile rekabetini g\u00fc\u00e7lendirmek ve daha y\u00fcksek gelir grubundaki m\u00fc\u015fteri kitlesine ula\u015fmak amac\u0131yla marka stratejisinde \u00f6nemli bir de\u011fi\u015fiklik yapmay\u0131 planl\u0131yor. Teknoloji devi, yeni bir premium marka olu\u015fturmay\u0131 de\u011ferlendirerek, \u00f6zellikle amiral gemisi segmentinde daha g\u00fc\u00e7l\u00fc bir alg\u0131 olu\u015fturmay\u0131 hedefliyor.<\/p>\n\n\n\n

\"Samsung,
Koreli Marka, Premium Segmentte iPhone’a Rakip Marka Planl\u0131yor<\/figcaption><\/figure>\n\n\n\n

Galaxy Markas\u0131n\u0131n Kapsaml\u0131 Kullan\u0131m\u0131 Sorgulan\u0131yor<\/h2>\n\n\n\n

Uzun y\u0131llard\u0131r t\u00fcm telefon yelpazesinde Galaxy markas\u0131n\u0131 kullanan Samsung, bu stratejinin t\u00fcketici nezdinde kar\u0131\u015f\u0131kl\u0131\u011fa yol a\u00e7t\u0131\u011f\u0131n\u0131 ve \u00f6zellikle \u00fcst segment \u00fcr\u00fcnlerde premium alg\u0131s\u0131n\u0131 zay\u0131flatt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. \u015eirket, giri\u015f seviyesinden amiral gemisi modellere kadar Galaxy markas\u0131n\u0131 kullanarak geni\u015f bir kapsama sahip olmu\u015f olsa da, bu durumun markan\u0131n en \u00fcst seviyedeki alg\u0131s\u0131n\u0131 olumsuz etkiledi\u011fi yorumlar\u0131 yap\u0131l\u0131yor. \u00d6zellikle Apple’\u0131n domine etti\u011fi premium ak\u0131ll\u0131 telefon segmentinde \u015firketin daha fazla m\u00fc\u015fteri kazanmas\u0131 gerekti\u011fi a\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n

Samsung’un bu yeni marka stratejisi, Hyundai’nin 2015 y\u0131l\u0131nda Genesis markas\u0131n\u0131 piyasaya s\u00fcrerek elde etti\u011fi ba\u015far\u0131dan esinleniyor. Hyundai, Genesis markas\u0131yla otomotiv sekt\u00f6r\u00fcnde l\u00fcks segmentte h\u0131zla b\u00fcy\u00fcyerek marka de\u011ferini art\u0131rd\u0131 ve k\u00fcresel pazarda prestijli bir konuma ula\u015ft\u0131. Samsung da benzer bir yakla\u015f\u0131m\u0131 mobil cihazlar d\u00fcnyas\u0131nda uygulamay\u0131 planl\u0131yor. Bu sayede, yeni bir premium marka olu\u015fturarak hem pazar pay\u0131n\u0131 b\u00fcy\u00fctmeyi hem de y\u00fcksek k\u00e2rl\u0131 segmentte liderli\u011fi elde etmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n

Gen\u00e7 Kullan\u0131c\u0131lar \u0130\u00e7in Rekabet Daha Zorlu<\/h2>\n\n\n\n

Samsung’un yeni marka stratejisinin ard\u0131nda, gen\u00e7 t\u00fcketiciler aras\u0131nda giderek artan rekabet bask\u0131s\u0131 da \u00f6nemli bir yer tutuyor. Yap\u0131lan ara\u015ft\u0131rmalar, gen\u00e7 t\u00fcketiciler aras\u0131nda iPhone’un b\u00fcy\u00fck bir pop\u00fclariteye sahip oldu\u011funu ortaya koyuyor. \u00d6rne\u011fin, ABD’de gen\u00e7lerin %90’\u0131 iPhone kullan\u0131rken, G\u00fcney Kore’deki gen\u00e7lerin de b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fc Apple’\u0131 tercih ediyor. Bu durum, \u015firketin yeni nesil ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131 \u00e7ekme konusunda daha yenilik\u00e7i ad\u0131mlar atmas\u0131 gerekti\u011fine i\u015faret ediyor.<\/p>\n\n\n\n

Samsung, bu potansiyel marka de\u011fi\u015fikli\u011fi ile ilgili dahili \u00e7al\u0131\u015fmalara \u00e7oktan ba\u015flam\u0131\u015f durumda. \u015eirket, yeni premium markan\u0131n pazara olas\u0131 etkilerini, pazarlama maliyetlerini ve uzun vadeli avantajlar\u0131n\u0131 analiz ediyor. CES 2024’te Samsung K\u00fcresel Pazarlama Ba\u015fkan\u0131 Lee Young-hee, Galaxy serisinin geni\u015f yap\u0131s\u0131n\u0131n bazen kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na yol a\u00e7t\u0131\u011f\u0131n\u0131 ve bu durumun premium alg\u0131s\u0131n\u0131 olumsuz etkileyebilece\u011fini ifade etmi\u015fti. Bu a\u00e7\u0131klama, markan\u0131n premium segmentte yeni bir marka yaratma ihtiyac\u0131n\u0131 hissetti\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

Samsung’un daha \u00f6nce \u00c7in pazar\u0131nda sat\u0131\u015fa sundu\u011fu W serisi modeller, firman\u0131n premium segmentte farkl\u0131 bir marka stratejisi uygulama yakla\u015f\u0131m\u0131n\u0131n bir \u00f6rne\u011fi olarak dikkat \u00e7ekiyor. W25 ve W25 Flip gibi modeller, Koreli \u015firketin l\u00fcks t\u00fcketici kitlesine hitap etme ve marka alg\u0131s\u0131n\u0131 g\u00fc\u00e7lendirme hedefini yans\u0131t\u0131yor. Yeni olu\u015fturulacak marka stratejisi de benzer bir yol izleyerek, \u00f6zellikle Apple’a kar\u015f\u0131 daha prestijli bir konum elde etmeyi ama\u00e7l\u0131yor.<\/p>\n\n\n\n

Samsung’un bu yeni marka stratejisi, \u015firketin amiral gemisi telefonlar\u0131n\u0131 daha \u00fcst d\u00fczey ve \u00f6zel hale getirip rekabet g\u00fcc\u00fcn\u00fc art\u0131rmay\u0131 hedefliyor. Samsung’un Apple kar\u015f\u0131s\u0131nda yeniden ivme kazan\u0131p kazanamayaca\u011f\u0131 ise \u00f6n\u00fcm\u00fczdeki s\u00fcre\u00e7te netlik kazanacak.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung, iPhone serisi ile rekabetini g\u00fc\u00e7lendirmek ve daha y\u00fcksek gelir grubundaki m\u00fc\u015fteri kitlesine ula\u015fmak amac\u0131yla marka stratejisinde \u00f6nemli bir de\u011fi\u015fiklik yapmay\u0131 planl\u0131yor. Teknoloji devi, yeni bir premium marka olu\u015fturmay\u0131 de\u011ferlendirerek, \u00f6zellikle amiral gemisi segmentinde daha g\u00fc\u00e7l\u00fc bir alg\u0131 olu\u015fturmay\u0131 hedefliyor. Galaxy Markas\u0131n\u0131n Kapsaml\u0131 Kullan\u0131m\u0131 Sorgulan\u0131yor Uzun y\u0131llard\u0131r t\u00fcm telefon yelpazesinde Galaxy markas\u0131n\u0131 kullanan Samsung, bu […]<\/p>\n","protected":false},"author":78,"featured_media":69487,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,46],"tags":[104,10265,63,174],"class_list":["post-69486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donanim","category-mobil","tag-apple","tag-apple-mi-samsung-mu","tag-iphone","tag-samsung"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/69486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=69486"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/69486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/69487"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=69486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=69486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=69486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}