{"id":6894,"date":"2021-11-08T15:30:00","date_gmt":"2021-11-08T12:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=6894"},"modified":"2021-11-08T15:09:43","modified_gmt":"2021-11-08T12:09:43","slug":"google-ve-applea-bakanliktan-571-bin-tl-ceza-kesildi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/google-ve-applea-bakanliktan-571-bin-tl-ceza-kesildi\/","title":{"rendered":"Google ve Apple\u2019a, Bakanl\u0131ktan 571 bin TL ceza kesildi"},"content":{"rendered":"\n

Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Google arama motorundaki “medyum” reklamlar\u0131n\u0131 y\u00f6netmenli\u011fe ayk\u0131r\u0131 oldu\u011funu d\u00fc\u015f\u00fcnerek \u015firkete ceza kesti. <\/p>\n\n\n\n

Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Google arma motorundaki reklamlar\u0131 detayl\u0131 inceleme alt\u0131na ald\u0131. Medyum kelimesi arat\u0131ld\u0131\u011f\u0131nda, kelimeyle ilgili olarak birtak\u0131m sonu\u00e7lar\u0131n kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131\u011f\u0131 ortaya \u00e7\u0131kar\u0131ld\u0131. Bu sonu\u00e7lar\u0131n ise tan\u0131t\u0131m ama\u00e7l\u0131 Google’da yer ald\u0131\u011f\u0131na de\u011finen kurul, \u015firkete y\u00fckl\u00fc miktarda ceza kesti. Milliyet\u2019ten Meltem G\u00fcne\u015f taraf\u0131ndan yap\u0131lan haberlere g\u00f6re; Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Google arama sonu\u00e7lar\u0131nda \u00e7\u0131kan \u201cmedyum\u201d kelimesi ile ilgili olarak reklamlar\u0131n, kullan\u0131c\u0131lar\u0131 b\u00fcy\u00fcc\u00fcl\u00fc\u011fe y\u00f6nlendirdi\u011fini dile getirdi. Vatanda\u015flar\u0131n, \u201cCanbar b\u00fcy\u00fcs\u00fc, nohut b\u00fcy\u00fcs\u00fc, ba\u011flama ve a\u015f\u0131k etme b\u00fcy\u00fcs\u00fc\u201d gibi i\u015fler hakk\u0131nda aramalar yapanlar\u0131n ileti\u015fim bilgilerine ula\u015f\u0131ld\u0131\u011f\u0131n\u0131n bilgisi verildi. <\/p>\n\n\n\n

Google, 114 bin TL \u2018medyum\u2019 cezas\u0131 kesti<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ticaret Bakanl\u0131\u011f\u0131 incelemeleri kar\u015f\u0131s\u0131nda, belirtilen s\u00f6ylemlerin Ticari Reklam ve Haks\u0131z Ticari Uygulamalar Y\u00f6netmeli\u011fi\u2019nin\u00a0\u201cFalc\u0131, medyum, astrolog ve benzerleri taraf\u0131ndan verilen hizmet reklamlar\u0131 ile yasa d\u0131\u015f\u0131 bahis ve kumar oyunlar\u0131n\u0131n reklamlar\u0131 hi\u00e7bir \u015fekilde yap\u0131lamaz\u201d\u00a0h\u00fckm\u00fcne ayk\u0131r\u0131 oldu\u011funu dile getirildi. \u201cMedyum\u201d kelimesi arat\u0131larak ula\u015f\u0131lan bu reklamlar sebebiyle,\u00a0Google Reklamc\u0131l\u0131k ve Pazarlama Ltd. \u015eti. hakk\u0131nda\u00a0114 bin 326 lira idari para cezas\u0131na \u00e7arpt\u0131r\u0131ld\u0131. Bununla beraber belirtilen reklamlar\u0131n durdurulmas\u0131na da karar verildi.\u00a0<\/p>\n\n\n\n

iPhone 12 reklamlar\u0131n\u0131n da rekabete uygun olmad\u0131\u011f\u0131 tespit edildi<\/h3>\n\n\n\n

Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, televizyonda ve Apple T\u00fcrkiye\u2019nin YouTube hesab\u0131 \u00fczerinde iPhone 12 i\u00e7in sunulan reklamlar\u0131n, \u201ct\u00fcketiciyi aldatmaya y\u00f6nelik\u201d oldu\u011funu ortaya \u00e7\u0131kard\u0131. Bu ba\u011flamda ise Apple Teknoloji ve Sat\u0131\u015f Limited \u015eirketi ile ilgili olarak 457 bin 308 lira para cezas\u0131 uyguland\u0131 ve s\u00f6z konusu reklamlar\u0131 kald\u0131r\u0131lmas\u0131 belirlendi. Konu ile ilgili olarak elde edilen bilgiler \u015fu an i\u00e7in sadece bu kadar olup gelecek g\u00fcnlerde daha detayl\u0131 bilgilerin elde edilmesi bekleniyor. <\/p>\n","protected":false},"excerpt":{"rendered":"

Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Google arama motorundaki “medyum” reklamlar\u0131n\u0131 y\u00f6netmenli\u011fe ayk\u0131r\u0131 oldu\u011funu d\u00fc\u015f\u00fcnerek \u015firkete ceza kesti.  Ticaret Bakanl\u0131\u011f\u0131 Reklam Kurulu, Google arma motorundaki reklamlar\u0131 detayl\u0131 inceleme alt\u0131na ald\u0131. Medyum kelimesi arat\u0131ld\u0131\u011f\u0131nda, kelimeyle ilgili olarak birtak\u0131m sonu\u00e7lar\u0131n kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131\u011f\u0131 ortaya \u00e7\u0131kar\u0131ld\u0131. Bu sonu\u00e7lar\u0131n ise tan\u0131t\u0131m ama\u00e7l\u0131 Google’da yer ald\u0131\u011f\u0131na de\u011finen kurul, \u015firkete y\u00fckl\u00fc miktarda ceza […]<\/p>\n","protected":false},"author":7,"featured_media":6951,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[104,81],"class_list":["post-6894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-apple","tag-google"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/6894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=6894"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/6894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/6951"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=6894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=6894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=6894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}