{"id":63863,"date":"2024-04-29T18:00:00","date_gmt":"2024-04-29T15:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=63863"},"modified":"2024-04-29T15:39:43","modified_gmt":"2024-04-29T12:39:43","slug":"googlea-ait-alphabet-artik-2-trilyon-dolar","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/googlea-ait-alphabet-artik-2-trilyon-dolar\/","title":{"rendered":"Google\u2019a ait Alphabet, Art\u0131k 2 Trilyon Dolarl\u0131k De\u011fere Sahip"},"content":{"rendered":"\n

Google’\u0131n ana \u015firketi olan Alphabet, 2 trilyon dolarl\u0131k piyasa de\u011feriyle eski rekorunu tazelemi\u015f oldu. Art\u0131k Alphabet markas\u0131n\u0131n \u00f6n\u00fcnde sadece 3 \u015firket bulunuyor.<\/p>\n\n\n\n

Alphabet art\u0131k resmi olarak 2 trilyon dolarl\u0131k piyasa de\u011ferine ula\u015ft\u0131\u011f\u0131n\u0131 duyurdu. Kas\u0131m 2021 tarihinde k\u0131sa bir s\u00fcreli\u011fine 2 trilyon dolara ula\u015fan \u015firket, 26 Nisan’da bunu bir i\u015flem g\u00fcn\u00fc boyunca korumay\u0131 ba\u015farm\u0131\u015ft\u0131.<\/p>\n\n\n\n

Google ve Nvidia (2,2 trilyon dolar), Apple (2,6 trilyon dolar) ve Microsoft’un (3,0 trilyon dolar) ard\u0131ndan d\u00fcnyan\u0131n en de\u011ferli d\u00f6rd\u00fcnc\u00fc halka a\u00e7\u0131k \u015firketi konumunda Alphabet bulunuyor. Meta Amazon ise \u015fu anda s\u0131ras\u0131yla 1,1 trilyon ve 1,8 trilyon dolar seviyesinde seyrediyor.<\/p>\n\n\n\n

Zuckerberg’in \u00fcretken yapay zekaya y\u00f6nelik yap\u0131lan yat\u0131r\u0131mlardan para kazanman\u0131n seneler alaca\u011f\u0131n\u0131 s\u00f6ylemesinin ard\u0131ndan hisse senedi fiyat\u0131 %10 d\u00fc\u015fen Meta’n\u0131n aksine, Google d\u00fcn yapt\u0131\u011f\u0131 a\u00e7\u0131klamada yapay zekay\u0131 pazarlayabilecek baz\u0131 k\u00fc\u00e7\u00fck yollar buldu\u011funu duyurdu. \u00d6rnek olarak \u015firket, Performance Max arac\u0131nda reklam verenlerin m\u00fc\u015fterileri yapay zeka ile hedefleyebilmesine olanak sa\u011flamakta ve bu reklam verenlerin ba\u015far\u0131l\u0131 bir kampanya yay\u0131nlama olas\u0131l\u0131\u011f\u0131n\u0131n  %63 daha y\u00fcksek oldu\u011fu iddias\u0131n\u0131 ortaya at\u0131yor.<\/p>\n\n\n\n

\"Google'\u0131n<\/figure>\n\n\n\n

Firma ayr\u0131ca Discover Financial’\u0131n yapay zeka ara\u00e7lar\u0131n\u0131 yakla\u015f\u0131k 10 bin \u00e7a\u011fr\u0131 merkezi temsilcisine da\u011f\u0131tt\u0131\u011f\u0131n\u0131 ve Ikea’n\u0131n de\u011fer bazl\u0131 teklif \u00e7\u00f6z\u00fcmlerinden elde etti\u011fi gelirlerde bir art\u0131\u015f g\u00f6rd\u00fc\u011f\u00fcn\u00fc dile getiriyor. CEO konumunda bulunan Sundar Pichai, hen\u00fcz Google Arama’da yapay zeka \u00e7\u00f6z\u00fcmlerinden para kazanmaktan s\u00f6z etmese de bu sorgular\u0131 sunman\u0131n maliyetini y\u00f6netebileceklerinden \u00e7ok emin olduklar\u0131n\u0131 aktard\u0131.<\/p>\n\n\n\n

YouTube Shorts Videolar\u0131, Para Kazand\u0131rma Oran\u0131n\u0131 Artt\u0131rd\u0131<\/h2>\n\n\n\n

Google \u015firketinin mevcut i\u015fleri de gayet iyi durumda g\u00f6z\u00fck\u00fcyor. Firma yay\u0131nlad\u0131\u011f\u0131 1. \u00e7eyrek 2024 kazan\u00e7 raporuna g\u00f6re 80,5 milyar dolar gelirden 23,7 milyar dolar kar elde etmeyi ba\u015fard\u0131. \u015eirket bu kar\u0131 artt\u0131rmak i\u00e7in binden fazla \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131karm\u0131\u015f olsa dahi i\u015ften \u00e7\u0131karmalar azalm\u0131\u015f ya da durmu\u015f olabilir. Bu ge\u00e7ti\u011fimiz \u00e7eyrekte Google yaln\u0131zca Ocak ay\u0131nda i\u015ften \u00e7\u0131karmalar i\u00e7in 700 milyon dolar para gideri olmu\u015ftu. Fakat yeni 1. \u00e7eyrek raporu Google’\u0131n Ocak, \u015eubat ve Mart aylar\u0131nda k\u0131dem tazminat\u0131 ve ilgili masraflar i\u00e7in yaln\u0131zca 716 milyon dolar harcad\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/p>\n\n\n\n

Google\u2019\u0131n i\u015fletme m\u00fcd\u00fcr\u00fc Philipp Schindler, ilk \u00e7eyrekte arama ve reklam gelirlerinin bir \u00f6nceki y\u0131la g\u00f6re %14, YouTube reklamlar\u0131n\u0131n yakla\u015f\u0131k  %21 ve abonelikler, platformlar ve cihazlar\u0131n ise  %18 artt\u0131\u011f\u0131n\u0131 aktard\u0131. M\u00fcd\u00fcr Schindler ayr\u0131ca %50 daha fazla i\u00e7erik olu\u015fturucunun YouTube Shorts videolar\u0131 y\u00fckledi\u011fini ve Shorts’un para kazanma oran\u0131n\u0131n son \u00e7eyrekte %12 artt\u0131\u011f\u0131n\u0131 kaydetti.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google’\u0131n ana \u015firketi olan Alphabet, 2 trilyon dolarl\u0131k piyasa de\u011feriyle eski rekorunu tazelemi\u015f oldu. Art\u0131k Alphabet markas\u0131n\u0131n \u00f6n\u00fcnde sadece 3 \u015firket bulunuyor. Alphabet art\u0131k resmi olarak 2 trilyon dolarl\u0131k piyasa de\u011ferine ula\u015ft\u0131\u011f\u0131n\u0131 duyurdu. Kas\u0131m 2021 tarihinde k\u0131sa bir s\u00fcreli\u011fine 2 trilyon dolara ula\u015fan \u015firket, 26 Nisan’da bunu bir i\u015flem g\u00fcn\u00fc boyunca korumay\u0131 ba\u015farm\u0131\u015ft\u0131. Google ve […]<\/p>\n","protected":false},"author":65,"featured_media":63864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-63863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/63863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=63863"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/63863\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/63864"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=63863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=63863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=63863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}