{"id":60882,"date":"2024-03-20T18:30:00","date_gmt":"2024-03-20T15:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=60882"},"modified":"2024-03-20T13:43:27","modified_gmt":"2024-03-20T10:43:27","slug":"monopoly-go-pazarlamasina-500-milyon-dolar","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/monopoly-go-pazarlamasina-500-milyon-dolar\/","title":{"rendered":"Monopoly Go Pazarlamas\u0131na 500 Milyon Dolar Harcand\u0131"},"content":{"rendered":"\n

Mobil masa oyunu olarak tan\u0131t\u0131m\u0131 yap\u0131lan Monopoly Go i\u00e7in 500 milyon dolar\u0131 a\u015fan pazarlama harcamas\u0131 yap\u0131ld\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

11 Nisan 2023 tarihinde piyasaya s\u00fcr\u00fclen ve tan\u0131t\u0131lan Monopoly Go, 100 milyonu a\u015fk\u0131n indirme ile en pop\u00fcler mobil oyunlar aras\u0131nda yer almay\u0131 ba\u015fard\u0131. \u015eirketin 2 milyar dolar\u0131n \u00fczerinde kazan\u00e7 sa\u011flad\u0131\u011f\u0131 mobil oyunda bu ba\u015far\u0131n\u0131n en \u00f6nemli etkenlerinden birisi reklam \u00e7al\u0131\u015fmalar\u0131 oldu. \u00f6yle ki geli\u015ftirici \u015firket Scopely, oyun i\u00e7in 500 milyon dolarl\u0131k bir tan\u0131t\u0131m \u00e7al\u0131\u015fmas\u0131 ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n

Spider-Man 2 ve The Last of Us Part 2\u2019den Fazla<\/h2>\n\n\n\n

Reklam harcamalar\u0131na bak\u0131ld\u0131\u011f\u0131nda Scopely\u2019nin yeni oyununa \u00e7ok g\u00fcvendi\u011fi de ortaya \u00e7\u0131k\u0131yor. Zira 500 milyon dolarl\u0131k harcama olduk\u00e7a y\u00fcksek bir rakam. Piyasaya sunulan iddial\u0131 oyunlar olarak \u00f6ne \u00e7\u0131kan Spider Man 2 ve The Last of Us Part 2\u2019nin dahi reklam harcamalar\u0131 bu kadar y\u00fcksek de\u011fildi.<\/p>\n\n\n\n

D\u00fcnyaca \u00fcnl\u00fc klasik masa oyunundan esinlenilerek haz\u0131rlanan Monopoly Go, e\u011flenceli zaman ge\u00e7irilmesini ve klasik oyunun mobil olarak oynanmas\u0131n\u0131 sa\u011fl\u0131yor. Bu nedenle k\u0131sa s\u00fcrede reklamlar\u0131n da etkisi ile benimsendi. G\u00fcnl\u00fck 10 milyonu a\u015fk\u0131n oyuncunun oyunu oynad\u0131\u011f\u0131 Monopoly Go\u2019da Scopley, son 3 ayda 1 milyar dolarl\u0131k kazan\u00e7 sa\u011flad\u0131. Bu da reklam giderlerinin kar\u015f\u0131lanabildi\u011fini g\u00f6steriyor.<\/p>\n\n\n\n

\"Monopoly
Monopoly Go Pazarlamas\u0131na 500 Milyon Dolar Harcand\u0131<\/figcaption><\/figure>\n\n\n\n

\u015eirket taraf\u0131ndan resmi olarak a\u00e7\u0131klanan reklam harcamalar\u0131 \u015firket yetkilisi Eric Wood taraf\u0131ndan duyuruldu. 7 y\u0131l boyunca geli\u015ftirme s\u00fcrecinde kalan oyun i\u00e7in ciddi bir emek ve harcama yap\u0131ld\u0131\u011f\u0131n\u0131 da aktaran Eric Wood bu konuda ise herhangi bir detay vermekten ka\u00e7\u0131nd\u0131.<\/p>\n\n\n\n

Oyun i\u00e7in yap\u0131lan reklam harcamas\u0131n\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcn\u00fc anlamak i\u00e7in di\u011fer yap\u0131mlar\u0131n geli\u015ftirme s\u00fcre\u00e7lerindeki t\u00fcm maaliyetlerine g\u00f6z at\u0131lmas\u0131 yeterli. Buna g\u00f6re \u00f6ne \u00e7\u0131kan baz\u0131 yap\u0131mlar ve maliyetleri \u015f\u00f6yle;<\/p>\n\n\n\n

    \n
  • The Last of Us Part II – 220 milyon dolar<\/li>\n\n\n\n
  • Horizon Forbidden West – 212 milyon dolar<\/li>\n\n\n\n
  • Spider-Man 2 – 300 milyon dolara<\/li>\n\n\n\n
  • Cyberpunk 2077 – 440 milyon dolar<\/li>\n<\/ul>\n\n\n\n

    Mobil oyunlar\u0131n \u00fcretilmesinin kolay veya ucuz olmad\u0131\u011f\u0131 bilindi\u011fi i\u00e7in Monopoly Go i\u00e7in 7 y\u0131ll\u0131k geli\u015ftirme s\u00fcrecinde \u00e7ok ciddi bir maliyetin kar\u015f\u0131land\u0131\u011f\u0131 da rahatl\u0131kla g\u00f6r\u00fclebiliyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Mobil masa oyunu olarak tan\u0131t\u0131m\u0131 yap\u0131lan Monopoly Go i\u00e7in 500 milyon dolar\u0131 a\u015fan pazarlama harcamas\u0131 yap\u0131ld\u0131\u011f\u0131 ortaya \u00e7\u0131kt\u0131. 11 Nisan 2023 tarihinde piyasaya s\u00fcr\u00fclen ve tan\u0131t\u0131lan Monopoly Go, 100 milyonu a\u015fk\u0131n indirme ile en pop\u00fcler mobil oyunlar aras\u0131nda yer almay\u0131 ba\u015fard\u0131. \u015eirketin 2 milyar dolar\u0131n \u00fczerinde kazan\u00e7 sa\u011flad\u0131\u011f\u0131 mobil oyunda bu ba\u015far\u0131n\u0131n en \u00f6nemli etkenlerinden […]<\/p>\n","protected":false},"author":6,"featured_media":60884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[9520],"class_list":["post-60882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-oyun","tag-monopoly-go"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/60882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=60882"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/60882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/60884"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=60882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=60882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=60882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}