{"id":58450,"date":"2024-02-23T15:00:00","date_gmt":"2024-02-23T12:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=58450"},"modified":"2024-02-23T14:59:38","modified_gmt":"2024-02-23T11:59:38","slug":"apple-ab-akilli-telefon-pazarinda-liderligi-eline-aldi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/apple-ab-akilli-telefon-pazarinda-liderligi-eline-aldi\/","title":{"rendered":"Apple, AB Ak\u0131ll\u0131 Telefon Pazar\u0131nda Liderli\u011fi Eline Ald\u0131!"},"content":{"rendered":"\n

Apple \u015firketi, Avrupa Birli\u011fi’nde Samsung’u geride b\u0131rakarak ak\u0131ll\u0131 telefon pazar\u0131nda liderlik koltu\u011funa oturdu. Yenilik\u00e7i modelleri ve kullan\u0131c\u0131 deneyimine odaklanmas\u0131yla bilinen Apple, pazarda kayda de\u011fer bir ba\u015far\u0131 elde etti.<\/p>\n\n\n\n

Avrupa ak\u0131ll\u0131 telefon pazar\u0131nda dengelerin yerinden oynad\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz. Uzun s\u00fcren bir rekabetin ard\u0131ndan Apple, en b\u00fcy\u00fck rakibi Samsung’u geride b\u0131rakarak zirvenin sahibi oldu. 2023 y\u0131l\u0131n\u0131n tatil \u00e7eyre\u011finde Apple i\u00e7in ger\u00e7ekten \u00f6nemli bir d\u00f6n\u00fcm noktas\u0131 oldu. \u015eirket, y\u0131ll\u0131k bazda bak\u0131ld\u0131\u011f\u0131nda m\u00fctevaz\u0131 bir b\u00fcy\u00fcme kaydederek, 12.4 milyon birim sevkiyat ger\u00e7ekle\u015ftirmesiyle dikkat \u00e7ekti. Bu ba\u015far\u0131 ile Samsung’un lider oldu\u011fu yedi \u00e7eyreklik seriyi sonland\u0131rm\u0131\u015f oldu.<\/p>\n\n\n\n

\"Apple<\/figure>\n\n\n\n

Bu de\u011fi\u015fim sadece Apple’\u0131n ba\u015far\u0131s\u0131n\u0131n bir hikayesi de de\u011fil, ayn\u0131 zamanda geni\u015f pazar dinamiklerini de yans\u0131tt\u0131\u011f\u0131n\u0131 g\u00f6rmekteyiz. 2023 y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde, Avrupa’daki ak\u0131ll\u0131 telefon sevkiyatlar\u0131 %3 azalarak 37.8 milyon birim de\u011fere d\u00fc\u015ft\u00fc. Samsung, %12’lik bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131. 10.8 milyon birime gerilemesine ra\u011fmen \u015firket, g\u00fc\u00e7l\u00fc S modelleri ve orta segment A serisi sayesinde pozisyonunu stabil tutmay\u0131 ba\u015fard\u0131.<\/p>\n\n\n\n

Telefonlarda Ki\u015fiselle\u015ftirme ve Yapay Zeka \u00d6ne \u00c7\u0131k\u0131yor<\/h2>\n\n\n\n

Rekabet bununla da elbette s\u0131n\u0131rl\u0131 kalmad\u0131. Motorola,  Xiaomi, ve Honor da varl\u0131klar\u0131n\u0131 hissettirdi. \u00d6zellikle Motorola ve Honor markas\u0131, y\u0131ll\u0131k bazda bak\u0131ld\u0131\u011f\u0131nda s\u0131ras\u0131yla %73 ve %116’l\u0131k ola\u011fan\u00fcst\u00fc b\u00fcy\u00fcme oranlar\u0131yla ilgi oda\u011f\u0131 oldular. Ancak \u00f6zellikle iPhone 15 Pro gibi Apple’\u0131n \u00fcst segment serileri, Avrupa’daki premium ak\u0131ll\u0131 telefon pazar\u0131nda rekor bir pay olan %40’a yak\u0131n bir pazar pay\u0131 elde etmeyi ba\u015fararak rakiplerinin ilerisine ge\u00e7ti.<\/p>\n\n\n\n

\"Apple<\/figure>\n\n\n\n

Analistler bu verilerle ilgili, \u00fcst segment cihazlara y\u00f6nelik artan bir e\u011filim oldu\u011funu belirtmekte. Ayr\u0131ca Apple’\u0131n yakla\u015fan yenileme d\u00f6ng\u00fclerinden faydalanma stratejik hamlelerine da dikkat \u00e7ekiyorlar. Apple \u015firketinin, \u0130spanya \u015fehrindeki Santander gibi finans kurulu\u015flar\u0131yla i\u015fbirlikleri, pazar eri\u015fimini geni\u015fletme stratejisinin bir par\u00e7as\u0131 olarak g\u00f6r\u00fcl\u00fcyor. 2024 y\u0131l\u0131 i\u00e7in yap\u0131lan analizlerde, Avrupa ak\u0131ll\u0131 telefon pazar\u0131n\u0131n tek haneli b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fcleri \u0131\u015f\u0131\u011f\u0131nda, odak giderek cihaz i\u00e7i yapay zekay\u0131 geli\u015ftirmekten yana oldu\u011funu savunuyor. Ki\u015fiselle\u015ftirme ve sorunsuz ekosistem entegrasyonu yolu ile kullan\u0131c\u0131 deneyimini en \u00fcst seviye y\u00f6n\u00fcnde geli\u015ftirmeye kay\u0131yor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple \u015firketi, Avrupa Birli\u011fi’nde Samsung’u geride b\u0131rakarak ak\u0131ll\u0131 telefon pazar\u0131nda liderlik koltu\u011funa oturdu. <\/p>\n","protected":false},"author":65,"featured_media":58451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[9378,133,220,174,112],"class_list":["post-58450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ios","tag-ab-pazari","tag-honor","tag-motorola","tag-samsung","tag-xiaomi"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/58450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/65"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=58450"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/58450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/58451"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=58450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=58450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=58450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}