{"id":57965,"date":"2024-02-20T12:30:00","date_gmt":"2024-02-20T09:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=57965"},"modified":"2024-02-20T12:29:32","modified_gmt":"2024-02-20T09:29:32","slug":"samsung-tv-pazarindaki-liderligini-surduruyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/samsung-tv-pazarindaki-liderligini-surduruyor\/","title":{"rendered":"Samsung, TV Pazar\u0131ndaki Liderli\u011fini S\u00fcrd\u00fcr\u00fcyor"},"content":{"rendered":"\n<p>Televizyon pazar\u0131nda uzun zamandan beri ana oyunu olan Samsung, 2024 y\u0131l\u0131nda da gelene\u011fi bozmad\u0131 ve liderli\u011fini s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n<p>Televizyon sekt\u00f6r\u00fcne y\u00f6nelik yeni pazar ara\u015ft\u0131rmas\u0131 Omdia\u2019dan geldi. Yap\u0131lan \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131 \u015fa\u015f\u0131rtmazken sekt\u00f6r devinin pazardaki liderli\u011fini korudu\u011fu g\u00f6r\u00fcld\u00fc. 18 y\u0131ldan beri bu ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcren Samsung, 2023\u2019te de rakiplerine \u015fans tan\u0131mad\u0131. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Samsung 2006 Y\u0131l\u0131ndan Beri Lider<\/h2>\n\n\n\n<p>Ba\u015far\u0131l\u0131 modelleriyle t\u00fcketicilerin tercih etti\u011fi Samsung, 2006 y\u0131l\u0131nda liderli\u011fi eline alm\u0131\u015ft\u0131. Televizyon sekt\u00f6r\u00fcnde yapt\u0131\u011f\u0131 Arge \u00e7al\u0131\u015fmalar\u0131 ve yat\u0131r\u0131mlar\u0131yla pazar etkinli\u011fini artt\u0131ran Samsung, bu y\u0131ldan itibaren rakiplerine hi\u00e7 \u015fans tan\u0131mad\u0131. 18 y\u0131ldan beri pazar lideri olarak rakiplerine fark yaratan Samsung, 2023 y\u0131l\u0131nda da zirvede kalmay\u0131 ba\u015fard\u0131. LCD, OLED, micro LED gibi farkl\u0131 televizyon alternatifleriyle pazarda yer alan Samsung, b\u00fct\u00e7e noktas\u0131nda da se\u00e7enekler sunuyor. Zengin TV koleksiyonu sayesinde her kesime ve her b\u00fct\u00e7eye hitap etmeyi ba\u015faran Samsung, b\u00f6ylece rakiplerini ge\u00e7meyi ve g\u00fcven vermesi s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2024\/02\/samsung-tv-1.jpg\" alt=\"Samsung, TV Pazar\u0131ndaki Liderli\u011fini S\u00fcrd\u00fcr\u00fcyor\" class=\"wp-image-57967\" title=\"\"><figcaption class=\"wp-element-caption\">Samsung, TV Pazar\u0131ndaki Liderli\u011fini S\u00fcrd\u00fcr\u00fcyor<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Samsung&#8217;un Pazar Pay\u0131 %30,1<\/h2>\n\n\n\n<p>Omdia raporuna g\u00f6re 2023 y\u0131l\u0131nda Samsung\u2019un pazar pay\u0131 y\u00fczde 30,1 oldu. QLED ve Neo QLED TV olarak adland\u0131r\u0131lan yeni teknolojileriyle dikkat \u00e7eken Samsung, son bir y\u0131l i\u00e7erisinde bu iki grupta 8,31 milyon adet sat\u0131\u015f ger\u00e7ekle\u015ftirdi.<\/p>\n\n\n\n<p>Ultra Premium TV gibi televizyon pazar\u0131n\u0131n alt segmentlerinde de lider olan Samsung, sadece ultra premium TV alan\u0131nda y\u00fczde 60 oran\u0131nda pazar pay\u0131na ula\u015ft\u0131. Alt segmentlerin b\u00fcy\u00fck \u00e7o\u011funlu\u011funda rakiplerine daha fazla fark atan marka, 2022 y\u0131l\u0131nda y\u00fczde 48,3 olan pazar pay\u0131n\u0131 2023\u2019te daha da artm\u0131\u015f durumda. OLED TV alan\u0131nda da durum farkl\u0131 de\u011fil. Y\u00fczde 22,7 pazar pay\u0131na sahip olan \u015firket, bir y\u0131ll\u0131k s\u00fcre i\u00e7erisinde 1 milyonu a\u015fk\u0131n OLED TV sat\u0131\u015f\u0131 yapt\u0131. \u015eirket yakalad\u0131\u011f\u0131 ba\u015far\u0131yla hedeflerini de y\u00fckseltmi\u015f durumda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televizyon pazar\u0131nda uzun zamandan beri ana oyunu olan Samsung, 2024 y\u0131l\u0131nda da gelene\u011fi bozmad\u0131 ve liderli\u011fini s\u00fcrd\u00fcrd\u00fc. Televizyon sekt\u00f6r\u00fcne y\u00f6nelik yeni pazar ara\u015ft\u0131rmas\u0131 Omdia\u2019dan geldi. Yap\u0131lan \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131 \u015fa\u015f\u0131rtmazken sekt\u00f6r devinin pazardaki liderli\u011fini korudu\u011fu g\u00f6r\u00fcld\u00fc. 18 y\u0131ldan beri bu ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcren Samsung, 2023\u2019te de rakiplerine \u015fans tan\u0131mad\u0131. &nbsp; Samsung 2006 Y\u0131l\u0131ndan Beri Lider Ba\u015far\u0131l\u0131 modelleriyle [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":57966,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[174,726],"class_list":["post-57965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-samsung","tag-tv"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/57965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=57965"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/57965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/57966"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=57965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=57965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=57965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}