{"id":56539,"date":"2024-02-05T18:30:00","date_gmt":"2024-02-05T15:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=56539"},"modified":"2024-02-05T16:27:48","modified_gmt":"2024-02-05T13:27:48","slug":"mastercard-turistlerin-gturiye-harcamalari","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/mastercard-turistlerin-gturiye-harcamalari\/","title":{"rendered":"Mastercard Turistlerin T\u00fcriye\u2019deki Harcama Verilerini Duyurdu!"},"content":{"rendered":"\n

Mastercard, T\u00fcrkiye’deki yabanc\u0131 turistlerin 2023 y\u0131l\u0131na ait harcamalar\u0131n\u0131 i\u00e7eren g\u00fcncel turizm raporunu yay\u0131mlad\u0131. Raporda, T\u00fcrkiye’ye gelen turistlerin harcama al\u0131\u015fkanl\u0131klar\u0131 ve bu harcamalar\u0131n da\u011f\u0131l\u0131m\u0131 detayl\u0131 bir \u015fekilde ele al\u0131nd\u0131. Ara\u015ft\u0131rma, Mastercard ve Maestro logolu yurt d\u0131\u015f\u0131 kartlar\u0131n\u0131n T\u00fcrkiye genelindeki harcamalar\u0131n\u0131 kapsayarak haz\u0131rland\u0131. B\u00f6ylece, Mastercard kullan\u0131c\u0131lar\u0131n\u0131n T\u00fcrkiye’de yapt\u0131klar\u0131 harcamalara dair kapsaml\u0131 bir analiz sunuldu.<\/p>\n\n\n\n

Raporda \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klardan biri, T\u00fcrkiye’ye gelen yabanc\u0131 turistler aras\u0131nda en fazla harcama yapan gruplar\u0131n belirlenmesiydi. Ayr\u0131ca, harcamalar\u0131n en yo\u011fun oldu\u011fu sekt\u00f6rler ve bu sekt\u00f6rlerdeki harcama trendleri de detayl\u0131 bir \u015fekilde incelendi. Mastercard’\u0131n yay\u0131mlad\u0131\u011f\u0131 bu rapor, T\u00fcrkiye turizminin ekonomiye olan katk\u0131s\u0131n\u0131 anlamak ve sekt\u00f6rdeki potansiyel geli\u015fmeleri de\u011ferlendirmek ad\u0131na \u00f6nemli bir kaynak olarak \u00f6ne \u00e7\u0131k\u0131yor.<\/p>\n\n\n\n

Turist say\u0131s\u0131 %15 artt\u0131<\/h2>\n\n\n\n

Mastercard verilerine g\u00f6re, T\u00fcrkiye’de yabanc\u0131 turistlerin yabanc\u0131 kartlarla ger\u00e7ekle\u015ftirdi\u011fi i\u015flem say\u0131s\u0131, adet baz\u0131nda 2022’ye k\u0131yasla 2023’te y\u00fczde 12 artarak \u00f6nemli bir art\u0131\u015f g\u00f6sterdi. Ayn\u0131 d\u00f6nemde, yabanc\u0131 kartlarla yap\u0131lan al\u0131\u015fveri\u015flerin ciro miktar\u0131 da y\u00fczde 63’l\u00fck b\u00fcy\u00fcme sergileyerek dikkat \u00e7ekti. T\u00fcrkiye’yi ziyaret eden turist say\u0131s\u0131 ise 2023’te 2022’ye k\u0131yasla y\u00fczde 15 art\u0131\u015f g\u00f6sterdi. Bu veriler, T\u00fcrkiye’nin turistik \u00e7ekicili\u011finin artt\u0131\u011f\u0131n\u0131 ve yabanc\u0131 turistlerin \u00fclkede daha fazla harcama yapma e\u011filiminde oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n

Yap\u0131lan al\u0131\u015fveri\u015flerin y\u00fczde 67’sinde banka kart\u0131, y\u00fczde 33’\u00fcnde ise kredi kart\u0131 tercih edildi. \u0130stanbul, Mastercard ve Maestro logolu kartlar\u0131n ciro baz\u0131nda en fazla al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131 \u015fehir oldu ve bu oran y\u00fczde 46 olarak kaydedildi. \u0130stanbul’u s\u0131ras\u0131yla Antalya (%20), Mu\u011fla (%9), \u0130zmir (%4) ve Ayd\u0131n (%2) takip etti. Sekt\u00f6r bazl\u0131 ciro da\u011f\u0131l\u0131m\u0131nda ise m\u00fccevherat\/duty free\/deri \u00fcr\u00fcnler y\u00fczde 20, giyim y\u00fczde 17, otel y\u00fczde 15, restoran y\u00fczde 12, market y\u00fczde 8 ve di\u011ferleri y\u00fczde 27 olarak belirlendi. Bu veriler, turistlerin T\u00fcrkiye’de geni\u015f bir yelpazedeki sekt\u00f6rlerde al\u0131\u015fveri\u015f yapma e\u011filiminde oldu\u011funu g\u00f6stermekte, turizmin ekonomik \u00e7e\u015fitlilik sa\u011flamas\u0131na katk\u0131da bulundu\u011funu ortaya koymaktad\u0131r.<\/p>\n\n\n\n

Mastercard ve Maestro logolu kartlar\u0131n ciro baz\u0131nda en yo\u011fun al\u0131\u015fveri\u015f yap\u0131ld\u0131\u011f\u0131 \u015fehir, y\u00fczde 46’l\u0131k oran\u0131yla \u0130stanbul oldu. \u0130stanbul’u s\u0131ras\u0131yla Antalya (%20), Mu\u011fla (%9), \u0130zmir (%4) ve Ayd\u0131n (%2) takip etti. Bu veriler, turistlerin \u00f6zellikle b\u00fcy\u00fck \u015fehirlerde al\u0131\u015fveri\u015f tercih etti\u011fini ve \u0130stanbul’un bu a\u00e7\u0131dan \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n\n\n\n

\"Mastercard'\u0131
Mastercard’\u0131 En Fazla Kullanan topluluk Hangisi?<\/figcaption><\/figure>\n\n\n\n

Sekt\u00f6r bazl\u0131 ciro da\u011f\u0131l\u0131m\u0131na bak\u0131ld\u0131\u011f\u0131nda ise, Mastercard ve Maestro logolu kartlarla ger\u00e7ekle\u015ftirilen al\u0131\u015fveri\u015flerde m\u00fccevherat\/duty free\/deri \u00fcr\u00fcnler %20’lik bir oranla en fazla paya sahipti. Giyim sekt\u00f6r\u00fc %17’lik payla ikinci s\u0131rada yer al\u0131rken, otel harcamalar\u0131 %15, restoran harcamalar\u0131 %12, market harcamalar\u0131 ise y\u00fczde 8’lik bir payla s\u0131ras\u0131yla devam etti. Di\u011fer sekt\u00f6rler ise toplam ciro i\u00e7inde %27’lik bir oranla yer ald\u0131. Bu \u00e7e\u015fitlilik, Mastercard kullan\u0131c\u0131lar\u0131n\u0131n farkl\u0131 sekt\u00f6rlerde \u00e7e\u015fitli harcamalar yapma e\u011filimini yans\u0131tmaktad\u0131r.<\/p>\n\n\n\n

En \u00c7ok Al\u0131\u015fveri\u015f Yapan Topluluk Hangisi?<\/h2>\n\n\n\n

Al\u0131\u015fveri\u015f yapan kartlar\u0131n men\u015feine g\u00f6re ciro baz\u0131nda en y\u00fcksek al\u0131\u015fveri\u015fi yapan kartlar, \u0130ngiltere’den gelen turistler taraf\u0131ndan ger\u00e7ekle\u015ftirildi. Ciro bazl\u0131 y\u0131ll\u0131k en b\u00fcy\u00fck be\u015f \u00fclke s\u0131ras\u0131yla \u0130ngiltere (%46), Almanya (%19), Amerika (%13), Hollanda (%5) ve Suudi Arabistan (%5) olarak belirlendi. \u0130ngiliz turistler s\u0131ras\u0131yla market, restoran ve giyim alanlar\u0131nda harcama yaparken; Alman turistler giyim, otel ve restoran kategorilerinde s\u0131ral\u0131 olarak al\u0131\u015fveri\u015f yapt\u0131. Amerikal\u0131 turistler ise s\u0131ras\u0131yla otel, restoran ve market sekt\u00f6rlerine y\u00f6nelik harcamalarda bulundu. Hollandal\u0131 turistlerin harcamalar\u0131 ise s\u0131ras\u0131yla benzin, restoran ve giyim alanlar\u0131na odakland\u0131. Suudi Arabistanl\u0131 turistler ise m\u00fccevherat\/duty free\/deri \u00fcr\u00fcnler, giyim ve otel sekt\u00f6rlerinde \u00f6ne \u00e7\u0131kt\u0131lar. Bu veriler, farkl\u0131 \u00fclkelerden gelen turist gruplar\u0131n\u0131n harcama tercihlerindeki \u00e7e\u015fitlili\u011fi ve belirli sekt\u00f6rlere olan ilgilerini yans\u0131tmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mastercard, T\u00fcrkiye’deki yabanc\u0131 turistlerin 2023 y\u0131l\u0131na ait harcamalar\u0131n\u0131 i\u00e7eren g\u00fcncel turizm raporunu yay\u0131mlad\u0131. Raporda, T\u00fcrkiye’ye gelen turistlerin harcama al\u0131\u015fkanl\u0131klar\u0131 ve bu harcamalar\u0131n da\u011f\u0131l\u0131m\u0131 detayl\u0131 bir \u015fekilde ele al\u0131nd\u0131. Ara\u015ft\u0131rma, Mastercard ve Maestro logolu yurt d\u0131\u015f\u0131 kartlar\u0131n\u0131n T\u00fcrkiye genelindeki harcamalar\u0131n\u0131 kapsayarak haz\u0131rland\u0131. B\u00f6ylece, Mastercard kullan\u0131c\u0131lar\u0131n\u0131n T\u00fcrkiye’de yapt\u0131klar\u0131 harcamalara dair kapsaml\u0131 bir analiz sunuldu. Raporda \u00f6ne \u00e7\u0131kan […]<\/p>\n","protected":false},"author":75,"featured_media":56544,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/56539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/75"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=56539"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/56539\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/56544"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=56539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=56539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=56539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}