{"id":53917,"date":"2023-12-25T14:16:01","date_gmt":"2023-12-25T11:16:01","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=53917"},"modified":"2023-12-25T14:16:07","modified_gmt":"2023-12-25T11:16:07","slug":"philips-lattego-ve-oggusto-beraberligine-felis-basari-odulu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/philips-lattego-ve-oggusto-beraberligine-felis-basari-odulu\/","title":{"rendered":"Philips LatteGo ve OGGUSTO Beraberli\u011fine Felis Ba\u015far\u0131 \u00d6d\u00fcl\u00fc"},"content":{"rendered":"\n

Reklam ve pazarlama end\u00fcstrisinde etkili yarat\u0131c\u0131l\u0131\u011f\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131ndaki rol\u00fcn\u00fc vurgulamas\u0131 ve yarat\u0131c\u0131 d\u00fcnyaya katk\u0131 sa\u011flayan t\u00fcm ekiplerin ba\u015far\u0131lar\u0131n\u0131 \u00f6d\u00fcllendirmek amac\u0131yla d\u00fczenlenen Felis \u00d6d\u00fclleri bu y\u0131l 18. d\u00fczenledi. Felis \u00d6d\u00fclleri\u2019nde Philips ve OGGUSTO i\u015fbirli\u011fi ile uygulamaya koyulan \u201cSanat\u0131n Baristas\u0131\u201d kampanyas\u0131 Entertainment Felis B\u00f6l\u00fcm\u00fc Markal\u0131 Film \u0130\u00e7eri\u011fi (K\u0131sa Metraj ve Yatay) kategorisinde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019\u00fcn sahibi oldu.<\/p>\n\n\n\n

Esnek \u00e7al\u0131\u015fmaya e\u015flik eden ve 12 farkl\u0131 kahve \u00e7e\u015fidine sahip barista kahvesi Philips LatteGo 12 farkl\u0131 sanat\u00e7\u0131n\u0131n \u00fcretim yolculu\u011funu bir araya getirdi. 12 b\u00f6l\u00fcm ile olu\u015fturulan projede her b\u00f6l\u00fcmde sanat\u00e7\u0131lar\u0131n uzmanla\u015ft\u0131klar\u0131 sanat dal\u0131 ile olan ili\u015fkileri LatteGo ile yap\u0131lm\u0131\u015f kahveler e\u015fli\u011finde ortaya \u00e7\u0131kar\u0131ld\u0131. Philips LatteGo\u2019ya ait \u201cEvinin Baristas\u0131\u201d mottosu \u201cSanat\u0131n Baristas\u0131\u201d olarak de\u011fi\u015ftirilerek hedeflenen kitleye ula\u015f\u0131ld\u0131.<\/p>\n\n\n\n

Ece Dizdar, Sedat Girgin, Murat Palta, Hatice Aslan, Lal Batman, Deniz Sa\u011fd\u0131\u00e7,Fethi Karaduman, Derya Geylani, Ali Elmac\u0131, Deniz Say, Yi\u011fit Yaz\u0131c\u0131, Ayla Turan ba\u015fta olmak \u00fczere farkl\u0131 disiplinlerde kendisini kan\u0131tlam\u0131\u015f sanat\u00e7\u0131lar\u0131n hik\u00e2yeleri izleyiciyle bulu\u015ftu.  Sanat\u00e7\u0131lar\u0131n yarat\u0131m s\u00fcre\u00e7leri \u2018Sanat\u0131n Baristas\u0131\u2019 mottosuyla Philips LatteGo ile servis edilen kahvelerle devam etti. <\/p>\n\n\n\n

Philips LatteGo, \u00e7ekirdekten taze \u00f6\u011f\u00fct\u00fclm\u00fc\u015f espressoyu ve yumu\u015fak s\u00fct k\u00f6p\u00fc\u011f\u00fcyle bulu\u015fturarak profesyonel kahve deneyimini evlere ta\u015f\u0131yor. Sa\u011flam seramik \u00f6\u011f\u00fct\u00fcc\u00fcleri  kahve \u00e7ekirdeklerinden en iyi aromay\u0131 ve lezzeti \u00e7\u0131kar\u0131rken, siklonik k\u00f6p\u00fcrtme teknolojisi ile m\u00fcmk\u00fcn olan en yumu\u015fak s\u00fct k\u00f6p\u00fc\u011f\u00fcn\u00fcn deneyimlenmesini de sa\u011fl\u0131yor. Sezgisel dokunmatik ekrana sahip LatteGo ayr\u0131ca, sertlik, s\u0131cakl\u0131k veya s\u00fct miktar\u0131 gibi ki\u015fisel a\u011f\u0131z tatlar\u0131n\u0131 kay\u0131t alt\u0131na almas\u0131na da olanak veriyor.<\/p>\n\n\n\n

\"Philips
Philips ve OGGUSTO Beraberli\u011fine<\/figcaption><\/figure>\n\n\n\n

Versuni Pazarlama Lideri Nil \u015eahinba\u015fo\u011flu:<\/h2>\n\n\n\n

OGGUSTO i\u015fbirli\u011fiyle yarat\u0131lan Sanat\u0131n Baristas\u0131 projesi ile Felis Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019n\u00fc kazanan Versuni Pazarlama Lideri Nil \u015eahinba\u015fo\u011flu, \u00f6d\u00fcl\u00fc kazand\u0131klar\u0131 i\u00e7in \u00e7ok mutlu olduklar\u0131n\u0131 aktar\u0131rken, \u201cPhilips markam\u0131zla ev aletleri kategorisinde d\u00fcnyada ilk akla gelen markalardan biri konumunday\u0131z ve burada en b\u00fcy\u00fck \u00f6nceli\u011fimiz t\u00fcketicilerimizin de\u011fi\u015fen ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131layan yenilik\u00e7i teknolojiler \u00fcretmek. Bu y\u00f6ndeki ihtiya\u00e7lara uygun \u00e7\u00f6z\u00fcmler sunarak espresso makineleri kategorisinde lider marka haline geldik. Espresso makineleri pazar\u0131na getirdi\u011fimiz pozitif etki ile pazar\u0131n 2,5 kat b\u00fcy\u00fcmesini sa\u011flad\u0131k ve markam\u0131z i\u00e7in de rekor bir geli\u015fme ya\u015fad\u0131k. OGGUSTO ile geli\u015ftirdi\u011fimiz Sanat\u0131n Baristas\u0131 projesi \u00fcr\u00fcn\u00fcm\u00fczle hayatlara nas\u0131l dokundu\u011fumuzun en g\u00fczel g\u00f6stergelerinden biri oldu. Bu proje sayesinde Felis Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019n\u00fc kazanmak ise mutlulu\u011fumuzu daha da peki\u015ftirdi\u201d dedi.<\/p>\n\n\n\n

OGGUSTO Proje Y\u00f6neticisi Ba\u015fak G\u00fcsar:<\/h2>\n\n\n\n

Konuyla ilgili de\u011ferlendirmelerde bulunan OGGUSTO Proje Y\u00f6neticisi Ba\u015fak G\u00fcsar ise \u201cSanat, OGGUSTO ilk kuruldu\u011fundan beri \u00f6nceli\u011fimiz olan k\u0131s\u0131mlardan biri. T\u00fcm d\u00fcnyada olduk\u00e7a h\u0131zl\u0131 yay\u0131lan ve sanatla markalar\u0131n bir araya gelmesini ifade eden artketing kavram\u0131, \u015firketlerin hedef kitlesi ile duygusal bir ili\u015fki kurmas\u0131na yard\u0131mc\u0131 oluyor ve marka alg\u0131s\u0131n\u0131 bir \u00fcst d\u00fczeye ta\u015f\u0131yarak, markan\u0131n yaln\u0131zca bir \u00fcr\u00fcn olmaktan \u00f6te bir ya\u015fam tarz\u0131 ve k\u00fclt\u00fcr temsilcisi haline gelmesini sa\u011fl\u0131yor. Bu sebeple biz de sanata ve sanat\u00e7\u0131ya de\u011fer veren bir marka olan Philips ile i\u015fbirli\u011fine giderek, LatteGo ile 12 farkl\u0131 sanat\u00e7\u0131n\u0131n \u00fcretim yolculuklar\u0131n\u0131n pe\u015fine d\u00fc\u015ft\u00fck. <\/p>\n\n\n\n

Sanat\u0131n Baristas\u0131 ismini verdi\u011fimiz projenin her b\u00f6l\u00fcm\u00fcnde sanat\u00e7\u0131lar\u0131n uzman olduklar\u0131 sanat dal\u0131 ile olan ili\u015fkileri, LatteGo ile yap\u0131lm\u0131\u015f kahveler e\u015fli\u011finde ortaya \u00e7\u0131kar\u0131ld\u0131. Kampanya s\u00fcresince haz\u0131rlad\u0131\u011f\u0131m\u0131z i\u00e7erikler ise toplamda yakla\u015f\u0131k 39 milyon defa g\u00f6sterildi ve yakla\u015f\u0131k 25 milyon defa izlendi. Philips birlikteli\u011fiyle ortaya \u00e7\u0131kartt\u0131\u011f\u0131m\u0131z Sanat\u0131n Baristas\u0131 projesinde hem t\u00fcketicilerimizden yak\u0131nl\u0131k g\u00f6rmek hem de Felis Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019n\u00fc kazanmak bizi \u00e7ok mutlu etti\u201d eklemesinde bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Reklam ve pazarlama end\u00fcstrisinde etkili yarat\u0131c\u0131l\u0131\u011f\u0131n pazarlama \u00e7al\u0131\u015fmalar\u0131ndaki rol\u00fcn\u00fc vurgulamas\u0131 ve yarat\u0131c\u0131 d\u00fcnyaya katk\u0131 sa\u011flayan t\u00fcm ekiplerin ba\u015far\u0131lar\u0131n\u0131 \u00f6d\u00fcllendirmek amac\u0131yla d\u00fczenlenen Felis \u00d6d\u00fclleri bu y\u0131l 18. d\u00fczenledi. Felis \u00d6d\u00fclleri\u2019nde Philips ve OGGUSTO i\u015fbirli\u011fi ile uygulamaya koyulan \u201cSanat\u0131n Baristas\u0131\u201d kampanyas\u0131 Entertainment Felis B\u00f6l\u00fcm\u00fc Markal\u0131 Film \u0130\u00e7eri\u011fi (K\u0131sa Metraj ve Yatay) kategorisinde Ba\u015far\u0131 \u00d6d\u00fcl\u00fc\u2019\u00fcn sahibi oldu. Esnek […]<\/p>\n","protected":false},"author":56,"featured_media":53923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[9157],"class_list":["post-53917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-lattego"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/53917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=53917"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/53917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/53923"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=53917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=53917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=53917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}