{"id":52050,"date":"2023-11-22T10:07:00","date_gmt":"2023-11-22T07:07:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=52050"},"modified":"2023-11-22T10:07:08","modified_gmt":"2023-11-22T07:07:08","slug":"interbrand-yilin-en-buyuk-markalarini-acikladi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/interbrand-yilin-en-buyuk-markalarini-acikladi\/","title":{"rendered":"Interbrand \u015firketi, haz\u0131rlad\u0131\u011f\u0131 \u201dBest Global Brands 2023\u201d \u00e7al\u0131\u015fmas\u0131n\u0131 duyurdu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">D\u00fcnya\u2019n\u0131n \u00f6nde gelen marka dan\u0131\u015fmanl\u0131k \u015firketi Interbrand, geride b\u0131rak\u0131lan her y\u0131l i\u00e7in haz\u0131rlad\u0131\u011f\u0131 \u201cBest Global Brands\u201d raporunu 2023 y\u0131l\u0131 ad\u0131na yay\u0131nlad\u0131. Raporda, 2022 Haziran ile 2023 Mart tarihleri aras\u0131nda en hacimli b\u00fcy\u00fcme, en \u00e7ok de\u011ferlenen marka ve en k\u00f6t\u00fc sezon ge\u00e7iren gibi kategorilerde markalar yer al\u0131yor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Markalar\u0131n k\u00fcresel de\u011ferini hesaplamak i\u00e7in o markan\u0131n finansal performanslar\u0131, m\u00fc\u015fterilerinin memnuniyetleri, markan\u0131n sat\u0131n al\u0131mlarda uygulad\u0131\u011f\u0131 politikalar, rekabet performans\u0131 ve s\u00fcrd\u00fcr\u00fclebilirli\u011fi gibi bir\u00e7ok parametre de\u011ferlendiriliyor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"897\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/11\/interbrand.jpg\" alt=\"Interbrand \u015firketi, haz\u0131rlad\u0131\u011f\u0131 \u201dBest Global Brands 2023\u201d \u00e7al\u0131\u015fmas\u0131n\u0131 duyurdu\" class=\"wp-image-52052\" title=\"\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Listenin de\u011fi\u015fmeyen lideri: Apple&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBest Global Brands 2023\u201d listesinde &#8220;Brand Equity&#8221; yani marka de\u011feri alan\u0131nda ilk s\u0131rada y\u00fczde 4 y\u00fckseli\u015fle Apple, liderli\u011fini tam 11. kere elinde tutmay\u0131 ba\u015fard\u0131, ayr\u0131ca bu liste ile beraber Apple, 500 milyar dolar marka de\u011feri hedefini k\u0131ran ilk \u015firket oldu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listenin genelinde 2022\u2019ye g\u00f6re b\u00fcy\u00fcmede y\u00fczde 5,7 geli\u015fim sa\u011flansa da, ge\u00e7mi\u015f y\u0131llara k\u0131yasla ciddi bir yava\u015flama olmas\u0131 g\u00f6zlerden ka\u00e7mad\u0131; bu oran 2021 y\u0131l\u0131nda y\u00fczde 15 iken, ge\u00e7ti\u011fimiz y\u0131l y\u00fczde 16\u2019lara kadar t\u0131rmanm\u0131\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En h\u0131zl\u0131 b\u00fcy\u00fcyen marka: Airbnb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cBest Global Brands 2023\u201d s\u0131ralamas\u0131nda global \u00f6l\u00e7\u00fcde marka de\u011ferindeki y\u00fczde 22 b\u00fcy\u00fcme ile y\u0131l\u0131n en \u00e7ok hacim kazanan markas\u0131 Airbnb oldu. Hen\u00fcz ge\u00e7ti\u011fimiz y\u0131l listeye giri\u015f yapan Airbnb, 2022 y\u0131l\u0131n\u0131n lideri Microsoft\u2019u geride b\u0131rakmay\u0131 ba\u015fard\u0131. Kategorinin devam\u0131nda ikincili\u011fi y\u00fczde 20 b\u00fcy\u00fcme ile Porsche, \u00fc\u00e7\u00fcnc\u00fcl\u00fc\u011f\u00fc ise y\u00fczde 18 performans ile Hyundai elde etti.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bu y\u0131l de\u011feri en \u00e7ok d\u00fc\u015fen marka: Budweiser<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yap\u0131lan \u00e7al\u0131\u015fmada 2022 d\u00f6nemine k\u0131yasla en \u00e7ok de\u011fer kaybeden firma Budweiser, 2022 listesindeki 44. s\u0131ras\u0131ndan tam 17 s\u0131ra gerileyerek 61. s\u0131raya yerle\u015fti. Bu d\u00fc\u015f\u00fc\u015f\u00fc s\u0131ras\u0131yla Inter, Philips ve Meta \u015firketleri takip etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interbrand \u015firketinin haz\u0131rlad\u0131\u011f\u0131 \u201dBest Global Brands 2023\u201d raporunu resmi sitesine giderek inceleyebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya\u2019n\u0131n \u00f6nde gelen marka dan\u0131\u015fmanl\u0131k \u015firketi Interbrand, geride b\u0131rak\u0131lan her y\u0131l i\u00e7in haz\u0131rlad\u0131\u011f\u0131 \u201cBest Global Brands\u201d raporunu 2023 y\u0131l\u0131 ad\u0131na yay\u0131nlad\u0131. Raporda, 2022 Haziran ile 2023 Mart tarihleri aras\u0131nda en hacimli b\u00fcy\u00fcme, en \u00e7ok de\u011ferlenen marka ve en k\u00f6t\u00fc sezon ge\u00e7iren gibi kategorilerde markalar yer al\u0131yor. Markalar\u0131n k\u00fcresel de\u011ferini hesaplamak i\u00e7in o markan\u0131n finansal performanslar\u0131, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":52051,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[7035,104,9077,9076],"class_list":["post-52050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisimcilik","tag-airbnb","tag-apple","tag-budweiser","tag-interbrand"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/52050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=52050"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/52050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/52051"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=52050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=52050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=52050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}