{"id":48195,"date":"2023-06-06T18:13:21","date_gmt":"2023-06-06T15:13:21","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=48195"},"modified":"2023-06-06T18:13:23","modified_gmt":"2023-06-06T15:13:23","slug":"spotify-podcast-birimindeki-200-calisani-ile-yollarini-ayirmaya-karar-verdi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/spotify-podcast-birimindeki-200-calisani-ile-yollarini-ayirmaya-karar-verdi\/","title":{"rendered":"Spotify, podcast birimindeki 200 \u00e7al\u0131\u015fan\u0131 ile yollar\u0131n\u0131 ay\u0131rmaya karar verdi"},"content":{"rendered":"\n

Spotify podcast biriminde g\u00f6rev alan 200 ki\u015fi ile yollar\u0131n\u0131 ay\u0131rma karar\u0131 verdi. Bu karar\u0131n stratejik yeniden yap\u0131lanma dahilinde al\u0131nd\u0131\u011f\u0131n\u0131 ve 200 ki\u015finin toplam \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131n %2’sini olu\u015fturdu\u011fu s\u00f6ylendi. \u015eirket, Podcast’ler i\u00e7in “uyarlanm\u0131\u015f yakla\u015f\u0131m” uygulamaya karar verdi. Spotify podcast yap\u0131mc\u0131s\u0131 ve programlar\u0131 i\u00e7in kaynaklar\u0131n\u0131 optimize edecek. Spotify podcastler i\u00e7in sade bir ekibin yeterli olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor.<\/p>\n\n\n\n

Spotify yeni stratejilerinde Gimlet ve Parcast isimli yap\u0131m st\u00fcdyolar\u0131n\u0131 Spotify Studios ismi alt\u0131nda birle\u015ftirme karar\u0131 ald\u0131. Olu\u015fan yeni birim mevcut yap\u0131mlar\u0131n yan\u0131nda yeni yap\u0131mlar\u0131 da hayata ge\u00e7irmeye ba\u015flayacak. Spotify bu d\u00f6nemde \u00f6zellikle geni\u015f kitlelerin dikkatini \u00e7ekme \u00f6zelli\u011fine sahip ve daha \u015f\u0131k i\u00e7eriklere odaklanmay\u0131 planl\u0131yor. <\/p>\n\n\n\n

Spotify’\u0131n \u00f6nem verdi\u011fi bir di\u011fer alan, mevcut kitlesinden maksimum yarar elde etmek. \u015eirketin hedefleri aras\u0131ndan kullan\u0131c\u0131lar\u0131 daha \u00e7ok ve daha s\u0131k podcast dinletmeye y\u00f6nlendirmek yer al\u0131yor. Spotify for Podcasters ad\u0131 verilen analiz sisteminin geli\u015ftirilmesi, reklam se\u00e7eneklerinin iyile\u015ftirilmesi ve i\u00e7erik yap\u0131mc\u0131lar\u0131n\u0131n da para kazanmas\u0131 i\u00e7in daha fazla i\u015f modelinin sunulmas\u0131n\u0131 da planl\u0131yor. <\/p>\n\n\n\n

Spotify 2019 y\u0131l\u0131ndan beri podcast yat\u0131r\u0131m\u0131 yap\u0131yor<\/h2>\n\n\n
\n
\"Spotify,<\/figure>\n<\/div>\n\n\n

Podcast a\u00e7\u0131l\u0131m\u0131na 2019’da ba\u015flayan Spotify, ayn\u0131 d\u00f6nemde Gimlet ve Parcast ile beraber i\u00e7erik yap\u0131mc\u0131s\u0131 platformu olan Anchor’u da sat\u0131n alm\u0131\u015ft\u0131. D\u00fcnyan\u0131n bir \u00e7ok b\u00f6lgesinde en pop\u00fcler podcast platformu Spotify’\u0131n k\u00fct\u00fcphanesinde 5 Milyon program yer al\u0131yor ve bu programlar 100 milyonu a\u015fk\u0131n dinleyici taraf\u0131ndan dinleniyor. \u015eirketin yapt\u0131\u011f\u0131 a\u00e7\u0131klamaya g\u00f6re podcastler platform kullan\u0131m\u0131n\u0131 1400 oran\u0131nda artt\u0131rd\u0131. <\/p>\n\n\n\n


Spotify’\u0131n i\u015ften \u00e7\u0131kma karar\u0131 devam eden problemlerinden biri olarak de\u011ferlendirilebilir. Ge\u00e7ti\u011fimiz sonbahar aylar\u0131nda \u015firket baz\u0131 yap\u0131mlar\u0131 yay\u0131ndan kald\u0131rm\u0131\u015f ve Ocak ay\u0131nda da i\u015f g\u00fcc\u00fcnde %6 oran\u0131nda bir kesintiye gitmi\u015fti. Ayn\u0131 d\u00f6nemde ise podcast k\u00fct\u00fcphanesinin geni\u015fletilmesinde \u00f6nemli bir rol\u00fc olan i\u00e7erik \u015fefi Dawn Ostroff ile yollar\u0131n\u0131 ay\u0131rm\u0131\u015ft\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spotify podcast biriminde g\u00f6rev alan 200 ki\u015fi ile yollar\u0131n\u0131 ay\u0131rma karar\u0131 verdi. Bu karar\u0131n stratejik yeniden yap\u0131lanma dahilinde al\u0131nd\u0131\u011f\u0131n\u0131 ve 200 ki\u015finin toplam \u00e7al\u0131\u015fan say\u0131s\u0131n\u0131n %2’sini olu\u015fturdu\u011fu s\u00f6ylendi. \u015eirket, Podcast’ler i\u00e7in “uyarlanm\u0131\u015f yakla\u015f\u0131m” uygulamaya karar verdi. Spotify podcast yap\u0131mc\u0131s\u0131 ve programlar\u0131 i\u00e7in kaynaklar\u0131n\u0131 optimize edecek. Spotify podcastler i\u00e7in sade bir ekibin yeterli olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. Spotify […]<\/p>\n","protected":false},"author":26,"featured_media":48206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[122],"class_list":["post-48195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-spotify"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/48195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=48195"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/48195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/48206"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=48195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=48195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=48195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}