{"id":47922,"date":"2023-05-25T15:00:00","date_gmt":"2023-05-25T12:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=47922"},"modified":"2023-05-25T14:29:23","modified_gmt":"2023-05-25T11:29:23","slug":"meta-giphyi-buyuk-zararla-satiyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/meta-giphyi-buyuk-zararla-satiyor\/","title":{"rendered":"Meta, GIPHY’yi B\u00fcy\u00fck Zararla Sat\u0131yor: 400 Milyona Alm\u0131\u015ft\u0131, 53 Milyona Sat\u0131yor"},"content":{"rendered":"\n

\u0130ngiliz Rekabet ve Piyasalar Kurumu (CMA), Meta’n\u0131n GIPHY’yi sat\u0131n almas\u0131n\u0131n sosyal medya platformlar\u0131 aras\u0131nda rekabete engel oldu\u011fu gerek\u00e7esiyle soru\u015fturma ba\u015flatm\u0131\u015ft\u0131. Bu s\u00fcre\u00e7 sonucunda, GIPHY’nin sat\u0131lmas\u0131na karar verildi ve bu karar sekt\u00f6rde b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131.<\/p>\n\n\n\n

Meta’n\u0131n Zararl\u0131 Sat\u0131\u015f \u0130\u015flemi<\/h2>\n\n\n\n

Meta, \u00fc\u00e7 y\u0131l \u00f6nce GIPHY’yi b\u00fcy\u00fck bir umutla 400 milyon dolara sat\u0131n alm\u0131\u015ft\u0131. Ancak \u015fu anda, GIPHY’nin sat\u0131\u015f fiyat\u0131 sadece 53 milyon dolar olarak belirlendi. Bu durum, Meta i\u00e7in b\u00fcy\u00fck bir zarara yol a\u00e7t\u0131 ve beklenen getiriyi elde edememeleri hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratt\u0131.<\/p>\n\n\n\n

\"Meta,<\/figure>\n\n\n\n

Shutterstock’\u0131n Stratejik Hedefleri<\/h2>\n\n\n\n

GIPHY’nin yeni sahibi Shutterstock, bu sat\u0131n alma i\u015fleminin stratejik hedeflerini g\u00fc\u00e7lendirece\u011fine inan\u0131yor. GIPHY’nin geni\u015f GIF k\u00fct\u00fcphanesi, Shutterstock’a daha fazla i\u00e7erik ve yarat\u0131c\u0131 imkanlar sunacak. Ayr\u0131ca, GIPHY’nin \u00fcretken yapay zeka teknolojileri ve metaveri stratejileri, Shutterstock’\u0131n inovasyon potansiyelini art\u0131racak.<\/p>\n\n\n\n

Reklam Potansiyeli ve B\u00fcy\u00fcme F\u0131rsatlar\u0131<\/h2>\n\n\n\n

Shutterstock, GIPHY’nin reklam verenlere ve markalara GIF \u00e7\u0131kartmalar\u0131 sunma potansiyelinden b\u00fcy\u00fck \u00f6l\u00e7\u00fcde faydalanmay\u0131 hedefliyor. Bu strateji, \u015firketin reklam gelirlerini art\u0131rma ve daha geni\u015f bir m\u00fc\u015fteri taban\u0131na ula\u015fma f\u0131rsat\u0131 sunuyor. Ayr\u0131ca, GIPHY’nin kreatif ve etkileyici i\u00e7eri\u011fi, Shutterstock’\u0131n var olan m\u00fc\u015fterilerinin deneyimini geli\u015ftirerek rekabet avantaj\u0131 sa\u011flayabilir.<\/p>\n\n\n\n

Meta’n\u0131n Gelecek Hamleleri ve Stratejik Yol Haritas\u0131<\/h2>\n\n\n\n

Meta, GIPHY’nin b\u00fcy\u00fck zararla sat\u0131lmas\u0131n\u0131n ard\u0131ndan gelecek ad\u0131mlar\u0131n\u0131 ve stratejik yol haritas\u0131n\u0131 dikkatle belirlemek zorunda kalacak. Bu durum, \u015firketin di\u011fer sat\u0131n al\u0131mlar, i\u015f birlikleri veya yenilik\u00e7i projelerle kaybedilen de\u011feri telafi etmeye \u00e7al\u0131\u015faca\u011f\u0131 anlam\u0131na geliyor. Meta’n\u0131n, h\u0131zla de\u011fi\u015fen sosyal medya ve dijital pazarlama ortam\u0131nda rekabet\u00e7i bir konum elde etmek i\u00e7in nas\u0131l bir yol izleyece\u011fi b\u00fcy\u00fck bir merak konusu haline geldi.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130ngiliz Rekabet ve Piyasalar Kurumu (CMA), Meta’n\u0131n GIPHY’yi sat\u0131n almas\u0131n\u0131n sosyal medya platformlar\u0131 aras\u0131nda rekabete engel oldu\u011fu gerek\u00e7esiyle soru\u015fturma ba\u015flatm\u0131\u015ft\u0131. Bu s\u00fcre\u00e7 sonucunda, GIPHY’nin sat\u0131lmas\u0131na karar verildi ve bu karar sekt\u00f6rde b\u00fcy\u00fck yank\u0131 uyand\u0131rd\u0131. Meta’n\u0131n Zararl\u0131 Sat\u0131\u015f \u0130\u015flemi Meta, \u00fc\u00e7 y\u0131l \u00f6nce GIPHY’yi b\u00fcy\u00fck bir umutla 400 milyon dolara sat\u0131n alm\u0131\u015ft\u0131. Ancak \u015fu anda, GIPHY’nin […]<\/p>\n","protected":false},"author":33,"featured_media":47924,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[106,5025,113,966,8829,62],"class_list":["post-47922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-facebook","tag-giphy","tag-instagram","tag-meta","tag-shutterstock","tag-whatsapp"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/47922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/33"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=47922"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/47922\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/47924"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=47922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=47922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=47922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}