Teknoloji devi Samsung, global TV pazar\u0131nda liderli\u011fi elinde bulunduruyor. Ba\u011f\u0131ms\u0131z bir pazar ara\u015ft\u0131rma \u015firketi olan Omdia’n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re, Samsung 2022 y\u0131l\u0131nda d\u00fcnya TV pazar\u0131n\u0131n lideri olmay\u0131 bir kez daha ba\u015fard\u0131. B\u00f6ylece \u015firket, \u00fcst \u00fcste 17 y\u0131l boyunca global TV pazar\u0131n\u0131n lideri konumunu s\u00fcrd\u00fcrd\u00fc. Samsung, ba\u011f\u0131ms\u0131z bir pazar ara\u015ft\u0131rma \u015firketi olan Omdia’n\u0131n verilerine g\u00f6re, 2022 y\u0131l\u0131nda d\u00fcnya TV pazar\u0131n\u0131n birincisi oldu. <\/p>\n\n\n\n
\u015eirket, 17 y\u0131ld\u0131r \u00fcst \u00fcste global TV pazar\u0131n\u0131n lideri konumunu koruyor. Veriler, Informa Tech LLC taraf\u0131ndan yay\u0131mlanan “TV Sets Spotlight \/ TV Sets Market Tracker” raporuna dayan\u0131yor ve d\u00fcnya \u00e7ap\u0131ndaki \u00fcreticiler taraf\u0131ndan payla\u015f\u0131lan y\u0131ll\u0131k sat\u0131\u015f adedi ve ciro rakamlar\u0131n\u0131 i\u00e7eriyor.<\/p>\n\n\n\n
Premium ve \u00fcst d\u00fczey izleme deneyimi sunan TV ve ekran serilerine odaklanan Samsung, Neo QLED serisi gibi \u00fcr\u00fcn ve teknolojilerle TV sekt\u00f6r\u00fcndeki liderli\u011fini s\u00fcrd\u00fcr\u00fcyor. Omdia’n\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re, Samsung, 2022 y\u0131l\u0131nda QLED ve Neo QLED TV sat\u0131\u015flar\u0131nda 9 milyon 650 bin adetlik bir sat\u0131\u015f rakam\u0131 yakalad\u0131 ve 2017’de ger\u00e7ekle\u015fen lansman\u0131ndan bu yana toplam 35 milyon sat\u0131\u015f adedine ula\u015ft\u0131.<\/p>\n\n\n\n
Ayn\u0131 verilere g\u00f6re Samsung, 2022’de ultra geni\u015f ekran TV pazar\u0131nda da liderli\u011fi elinde tuttu. \u015eirket, 75 in\u00e7 ve \u00fczeri TV’lerde pazar pay\u0131n\u0131 y\u00fczde 36,1; 80 in\u00e7 ve \u00fczeri TV’lerdeki pazar pay\u0131n\u0131 ise y\u00fczde 42,9 olarak a\u00e7\u0131klad\u0131. Ayr\u0131ca, 2.500 dolar \u00fczeri fiyat etiketine sahip premium TV kategorisinde y\u00fczde 48,6 ile en b\u00fcy\u00fck pazar pay\u0131na sahip oldu.<\/p>\n\n\n\n
Samsung Electronics T\u00fcrkiye T\u00fcketici Elektroni\u011fi Sat\u0131\u015f ve Pazarlamadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Mert G\u00fcrsoy, bu ba\u015far\u0131 hakk\u0131nda \u015fu a\u00e7\u0131klamalarda bulundu:<\/p>\n\n\n\n
\n\u201cSamsung olarak televizyon end\u00fcstrisindeki en iyiye ula\u015fma motivasyonumuzu; y\u00fcksek teknoloji, benzersiz tasar\u0131m ve t\u00fcketici odakl\u0131 kullan\u0131m kolayl\u0131\u011f\u0131 sa\u011flayan ak\u0131ll\u0131 \u00f6zellikler ile ger\u00e7ekle\u015ftirmek i\u00e7in t\u00fcm gayretimizle \u00e7al\u0131\u015f\u0131yoruz. Bu g\u00fc\u00e7l\u00fc iddiam\u0131z\u0131, ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma \u015firketlerinin verileriyle kan\u0131tlamak bizi ayr\u0131ca mutlu ediyor. 17 y\u0131l boyunca aral\u0131ks\u0131z s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz pazar liderli\u011fi, kullan\u0131c\u0131lar\u0131m\u0131z\u0131n \u00fcr\u00fcnlerimize duydu\u011fu sadakat ve g\u00fcvenle m\u00fcmk\u00fcn oldu. Samsung T\u00fcrkiye T\u00fcketici Elektroni\u011fi birimi olarak Global bu ba\u015far\u0131y\u0131 T\u00fcrkiye\u2019de de 8 Y\u0131ld\u0131r aral\u0131ks\u0131z cirosal pazar lideri olarak devam ettirmekteyiz. Toplam pazar liderli\u011finin yan\u0131nda global foto\u011frafa benzer \u015fekilde 2022’de T\u00fcrkiye ultra geni\u015f ekran TV pazar\u0131n\u0131n da lideri oldu. 2022 y\u0131l\u0131nda 75 in\u00e7 ve \u00fczeri TV’lerde pazar pay\u0131n\u0131 y\u00fczde 69; 80 in\u00e7 ve \u00fczeri TV’lerdeki pazar pay\u0131n\u0131 ise y\u00fczde 75 olarak a\u00e7\u0131klayan \u015firketimiz, 2.500 dolar \u00fczeri fiyat etiketine sahip premium TV kategorisinde ise y\u00fczde 76 ile en b\u00fcy\u00fck pazar pay\u0131na sahip. Samsung T\u00fcrkiye\u2019nin Global rakamlar\u0131n \u00e7ok \u00f6tesindeki bu ba\u015far\u0131, sadece T\u00fcrkiye de\u011fil ba\u011fl\u0131 oldu\u011fumuz MENA b\u00f6lgesi i\u00e7erisinde hem T\u00fcrkiye\u2019nin TV sat\u0131\u015flar\u0131 bak\u0131m\u0131ndan lider konuma getirdi hem de MENA b\u00f6lgesi toplam sat\u0131\u015flar\u0131na da ciddi katk\u0131 sa\u011flad\u0131. Bu ba\u015far\u0131y\u0131; hem b\u00fcy\u00fck bir gurur hem de markam\u0131za g\u00fcvenen de\u011ferli t\u00fcketicilerimize \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha fazlas\u0131n\u0131 sa\u011flamak amac\u0131yla yeni hedefler olarak g\u00f6r\u00fcyoruz\u201d a\u00e7\u0131klamalar\u0131nda bulundu.<\/p>\n\n\n\n
<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Teknoloji devi Samsung, global TV pazar\u0131nda liderli\u011fi elinde bulunduruyor. Ba\u011f\u0131ms\u0131z bir pazar ara\u015ft\u0131rma \u015firketi olan Omdia’n\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re, Samsung 2022 y\u0131l\u0131nda d\u00fcnya TV pazar\u0131n\u0131n lideri olmay\u0131 bir kez daha ba\u015fard\u0131. B\u00f6ylece \u015firket, \u00fcst \u00fcste 17 y\u0131l boyunca global TV pazar\u0131n\u0131n lideri konumunu s\u00fcrd\u00fcrd\u00fc. Samsung, ba\u011f\u0131ms\u0131z bir pazar ara\u015ft\u0131rma \u015firketi olan Omdia’n\u0131n verilerine g\u00f6re, 2022 […]<\/p>\n","protected":false},"author":35,"featured_media":46191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54,1],"tags":[174,8581,533],"class_list":["post-46188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-teknoloji","tag-samsung","tag-samsung-turkiye","tag-samsung-tv"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/46188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=46188"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/46188\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/46191"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=46188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=46188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=46188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}