D\u00fcnyan\u0131n en pop\u00fcler sosyal a\u011flar\u0131ndan birisi olan Facebook’ta yay\u0131nlanan yeni bir rapor, \u015firketin dahi ger\u00e7ek kullan\u0131c\u0131 say\u0131s\u0131n\u0131 bilmedi\u011fini ortaya \u00e7\u0131kard\u0131.<\/p>\n\n\n\n
Facebook kullan\u0131c\u0131 say\u0131s\u0131 s\u00fcrekli g\u00fcncellenen ve aktif bir yap\u0131ya sahip. Mevcut verilerin Facebook taraf\u0131ndan bilindi\u011fi tahmin edilse de ger\u00e7ek kullan\u0131c\u0131 say\u0131s\u0131nda ciddi soru i\u015faretleri bulunuyor. Zira milyarlarca hesap olmas\u0131na ra\u011fmen hesaplar\u0131n ayn\u0131 kullan\u0131c\u0131 taraf\u0131ndan a\u00e7\u0131lm\u0131\u015f olmas\u0131, ger\u00e7ek kullan\u0131c\u0131 say\u0131s\u0131n\u0131n tespitini zorla\u015ft\u0131r\u0131yor. \u015eirket taraf\u0131ndan ge\u00e7ti\u011fimiz g\u00fcnlerde payla\u015f\u0131lan yeni bilgilerde ise \u00f6zellikle Facebook’un da bu alana hakim olmad\u0131\u011f\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne serdi. <\/p>\n\n\n\n
Facebook taraf\u0131ndan payla\u015f\u0131lan son raporda \u00f6zellikle sahte hesap ya da birden fazla hesap sahibi olan kullan\u0131c\u0131 say\u0131s\u0131n\u0131n beklentilerin \u00fczerinde olabilece\u011fi vurguland\u0131. Ortaya \u00e7\u0131kar\u0131lan bu durum 5000 hesap \u00fczerinden yap\u0131lan incelemelere dayan\u0131yor. Yap\u0131lan analizlerde 5000 yeni hesab\u0131n y\u00fczde 32’si ile y\u00fczde 56’s\u0131 aras\u0131nda de\u011fi\u015fen oranlarda yeni hesap olmad\u0131\u011f\u0131 ve hesap sahiplerinin farkl\u0131 Facebook hesaplar\u0131na sahip oldu\u011fu g\u00f6r\u00fcld\u00fc.<\/p>\n\n\n\n
Gizlilik ya da benzer nedenlerden \u00f6t\u00fcr\u00fc yeni bir hesap kullanmak isteyen kullan\u0131c\u0131lar, yeni hesap a\u00e7arak bu profili kullanmaya ba\u015flad\u0131. Bu nedenle de yeni hesap olmas\u0131na kar\u015f\u0131n ayn\u0131 kullan\u0131c\u0131lar taraf\u0131ndan a\u00e7\u0131lm\u0131\u015f olan hesaplarda ciddi bir rakam\u0131n oldu\u011fu tahmin ediliyor.<\/p>\n\n\n\n
Sahte ya da ayn\u0131 kullan\u0131c\u0131ya ait birden fazla hesab\u0131n olmas\u0131, sosyal medya a\u011f\u0131 i\u00e7in asl\u0131nda b\u00fcy\u00fck bir risk ta\u015f\u0131yor. Zira reklam verenler platform \u00fczerinden yapt\u0131\u011f\u0131 reklam \u00e7al\u0131\u015fmalar\u0131 ile milyonlarca kullan\u0131c\u0131ya ula\u015fmaya \u00e7al\u0131\u015f\u0131yor. Reklam \u00e7al\u0131\u015fmalar\u0131nda ise kullan\u0131c\u0131lar\u0131n her birinin farkl\u0131 bir birey oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Ancak birden fazla hesap kullanan ki\u015filer g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda reklamlar\u0131n ayn\u0131 ki\u015fiyle tekrar tekrar g\u00f6sterilmesi ya da sahte hesaplara g\u00f6sterilmesi de m\u00fcmk\u00fcn olabiliyor.<\/p>\n\n\n\n
Facebook mevcut durumu ortadan kald\u0131rabilmek ad\u0131na ge\u00e7mi\u015f y\u0131llarda \u00f6nemli bir \u00e7al\u0131\u015fma ger\u00e7ekle\u015ftirmi\u015fti. Sahte hesaplar\u0131n ya da ikincil hesaplar\u0131n kapat\u0131labilmesi ad\u0131na hesaplar \u00fczerinde denetimli bir kontrol ger\u00e7ekle\u015ftiren Facebook, t\u00fcm bu \u00e7abalar\u0131na ra\u011fmen sekt\u00f6rde istedi\u011fi sonu\u00e7lar\u0131 elde edememi\u015fti. Bu nedenle de her ge\u00e7en g\u00fcn artarak devam etmesi, sahte ve ikincil hesap kullan\u0131m\u0131na kar\u015f\u0131 Facebook’un \u00e7ok daha etkin bir \u00e7\u00f6z\u00fcm getirmesini bir zorunluluk olarak ortaya \u00e7\u0131kar\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"
D\u00fcnyan\u0131n en pop\u00fcler sosyal a\u011flar\u0131ndan birisi olan Facebook’ta yay\u0131nlanan yeni bir rapor, \u015firketin dahi ger\u00e7ek kullan\u0131c\u0131 say\u0131s\u0131n\u0131 bilmedi\u011fini ortaya \u00e7\u0131kard\u0131. Facebook kullan\u0131c\u0131 say\u0131s\u0131 s\u00fcrekli g\u00fcncellenen ve aktif bir yap\u0131ya sahip. Mevcut verilerin Facebook taraf\u0131ndan bilindi\u011fi tahmin edilse de ger\u00e7ek kullan\u0131c\u0131 say\u0131s\u0131nda ciddi soru i\u015faretleri bulunuyor. Zira milyarlarca hesap olmas\u0131na ra\u011fmen hesaplar\u0131n ayn\u0131 kullan\u0131c\u0131 taraf\u0131ndan a\u00e7\u0131lm\u0131\u015f […]<\/p>\n","protected":false},"author":6,"featured_media":4607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[106],"class_list":["post-4606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-facebook"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/4606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=4606"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/4606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/4607"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=4606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=4606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=4606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}