{"id":43918,"date":"2023-03-17T12:00:00","date_gmt":"2023-03-17T09:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=43918"},"modified":"2023-03-17T11:21:02","modified_gmt":"2023-03-17T08:21:02","slug":"nexoya-4-7-milyon-euro-yatirim-aldi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/nexoya-4-7-milyon-euro-yatirim-aldi\/","title":{"rendered":"\u0130nternet Pazarlamac\u0131l\u0131\u011f\u0131 Hizmeti Nexoya, 4.7 Milyon Euro Yat\u0131r\u0131m Ald\u0131"},"content":{"rendered":"\n<p><em>Manuel Dietrich<\/em> ve <em>Marco Hochstrasser<\/em> taraf\u0131ndan 2018 y\u0131l\u0131nda kurulan <em>internet pazarlamac\u0131l\u0131\u011f\u0131 hizmeti <\/em><strong>Nexoya<\/strong>, d\u00fczenlenen Seri A turunda<strong> 4.7 milyon euro yat\u0131r\u0131m<\/strong> ald\u0131. <strong>Eureka! Venture SGR<\/strong> taraf\u0131ndan y\u00f6netilen Seri A turuna <em>BlackSheep,MadTech, Fund<\/em> kat\u0131l\u0131m g\u00f6sterdi.<\/p>\n\n\n\n<p>Z\u00fcrih ve Berlin merkezinde pazarlama analiti\u011fi platformu olarak hizmet veren<strong> Nexoya,<\/strong> orta ve b\u00fcy\u00fck boyutlarda \u015firketlerin dijital pazarlama yapabilmeleri i\u00e7in se\u00e7enekler geli\u015ftiriyor. Nexoya, orta ve b\u00fcy\u00fck \u00f6l\u00e7ekli \u015firketler i\u00e7in olu\u015fturulan kanallar genelinde reklam b\u00fct\u00e7elerini optimize ederek otomatik hale getiriyor. Nexoya giri\u015fiminin, \u201c<em>Nexoya Marketing Analytics<\/em>\u201d ad\u0131nda kurulan SaaS platformu, \u00e7ok kanall\u0131 pazarlama kampanyanlar\u0131n\u0131 geli\u015ftirmek ve daha geni\u015f kitlelere duyurmak i\u00e7in makine \u00f6\u011frenimi ve yapay zeka teknolojilerinden faydalan\u0131yor. <\/p>\n\n\n\n<p>Bu sayede <em>Instagram, Facebook <\/em>ve <em>Google Ads <\/em>gibi kanallardan \u00f6nemli metrikleri birle\u015ftirerek tek bir formatta g\u00f6r\u00fcnt\u00fcler sunuyor ve bu metriklerin izlenmesi sorumlulu\u011fu SaaS taraf\u0131ndan \u00fcstleniliyor. <strong>Nexoya<\/strong>, tahmine dayanan analitik y\u00f6ntemini kullanarak toplanan verilerin analiz edilmesi i\u00e7in kampanya b\u00fct\u00e7elerinin ne \u00f6l\u00e7\u00fcde etkili oldu\u011funun optimizasyonunu ger\u00e7ekle\u015ftirebiliyor. <\/p>\n\n\n\n<p>Nexoya\u2019n\u0131n uygulad\u0131\u011f\u0131 optimize i\u015flemi sayesinde pazarlama ekipleri sorunlar\u0131 \u00e7\u00f6zmekle u\u011fra\u015fmayarak g\u00f6revlerine devam edebiliyor. Ayr\u0131ca otomatik veri odakl\u0131 kararlar basit hale getiren bu sistem pazarlama maliyetlerini %30\u2019a kadar d\u00fc\u015f\u00fcr\u00fcyor. Nexoya b\u00fcnyesinde yer alan ekip, kullan\u0131c\u0131lar\u0131n\u0131n en etkili \u015fekilde b\u00fct\u00e7e optimizasyonu almas\u0131 i\u00e7in entegre olunan kanal yelpazesini geni\u015fletmeyi ama\u00e7l\u0131yor.\u00a0Nexoya \u015fu an <strong>Magix, Sunrise, Generali,Kardex <\/strong>ve <strong>Yuh<\/strong> gibi b\u00fcy\u00fck \u015firketlere hizmet sa\u011fl\u0131yor. 2023 y\u0131l\u0131n\u0131n sonunda kadar <strong>Nexoya <\/strong>ekibinin, 30 ki\u015fiye \u00e7\u0131kar\u0131lmas\u0131 ve bu sayede daha h\u0131zl\u0131 hizmet sunmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/03\/Adsiz-tasarim-2.png\" alt=\"2023 y\u0131l\u0131n\u0131n sonunda kadar Nexoya ekibinin, 30 ki\u015fiye \u00e7\u0131kar\u0131lmas\u0131 ve bu sayede daha h\u0131zl\u0131 hizmet sunmas\u0131 planlan\u0131yor.\" class=\"wp-image-43940\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/03\/Adsiz-tasarim-2.png 1600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/03\/Adsiz-tasarim-2-300x169.png 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/03\/Adsiz-tasarim-2-768x432.png 768w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/03\/Adsiz-tasarim-2-1536x864.png 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><figcaption class=\"wp-element-caption\">Kullan\u0131c\u0131lar\u0131na internet pazarlamac\u0131l\u0131\u011f\u0131 hizmeti sunan <strong>Nexoya<\/strong>, 4.7 Milyon Euro yat\u0131r\u0131m ald\u0131.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Nexoya Ald\u0131\u011f\u0131 4.7 Milyon Yat\u0131r\u0131mla Yeni Pazarlara A\u00e7\u0131lmay\u0131 Hedefliyor<\/h2>\n\n\n\n<p>Nexoya CEO\u2019su ve ayn\u0131 zamanda kurucu orta\u011f\u0131 olan <strong>Marco Hochstrasser,<\/strong> \u201c<em>Genele bakt\u0131\u011f\u0131m\u0131z zaman, inan\u0131lmaz derecede h\u0131zl\u0131 bir \u015fekilde geli\u015fim g\u00f6steren ve \u00e7ok dinamik bir yap\u0131ya sahip olan dijital reklam pazar\u0131n\u0131n olu\u015ftu\u011funu g\u00f6r\u00fcyoruz. \u00d6zellikle Chat GPT gibi b\u00fcy\u00fck dil modellerinin ortaya \u00e7\u0131kard\u0131\u011f\u0131 ba\u015far\u0131lar, Xandr platformunun Microsoft taraf\u0131ndan sat\u0131n al\u0131nmas\u0131 veya Apple Ads, Amazon Ads ve Walmart Ads gibi yeni reklam kanallar\u0131yla dijital medya sekt\u00f6r\u00fc g\u00fc\u00e7l\u00fc de\u011fi\u015fimler g\u00f6steriyor<\/em>.\u201da\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n\n\n\n<p><strong>Nexoya<\/strong>\u2019n\u0131n ald\u0131\u011f\u0131 <strong>4.7 milyon euro yat\u0131r\u0131m <\/strong>ile Almanya ve \u0130svi\u00e7re\u2019de b\u00fcy\u00fcme faaliyetlerine h\u0131z kazand\u0131raca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor. Ayr\u0131ca yeni sermaye Nexoya\u2019n\u0131n Birle\u015fik Krall\u0131k ve \u0130talya gibi \u00fclkelerde yeni pazar a\u00e7\u0131lmas\u0131na da katk\u0131 sa\u011flayacak<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Manuel Dietrich ve Marco Hochstrasser taraf\u0131ndan 2018 y\u0131l\u0131nda kurulan internet pazarlamac\u0131l\u0131\u011f\u0131 hizmeti Nexoya, d\u00fczenlenen Seri A turunda 4.7 milyon euro yat\u0131r\u0131m ald\u0131. Eureka! Venture SGR taraf\u0131ndan y\u00f6netilen Seri A turuna BlackSheep,MadTech, Fund kat\u0131l\u0131m g\u00f6sterdi. Z\u00fcrih ve Berlin merkezinde pazarlama analiti\u011fi platformu olarak hizmet veren Nexoya, orta ve b\u00fcy\u00fck boyutlarda \u015firketlerin dijital pazarlama yapabilmeleri i\u00e7in se\u00e7enekler [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":43936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53,54,1],"tags":[8177,6315,7788,8171,8178,8175,8181,8180,8170,8173,8162,8176,6086,8179],"class_list":["post-43918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-girisimcilik","category-internet","category-teknoloji","tag-generali","tag-girisim","tag-girisimcilik","tag-internet-pazarlamaciligi","tag-kardex","tag-magix","tag-manuel-diertrich","tag-marco-hochstrasser","tag-nexoya","tag-saas","tag-seri-a","tag-sunrise","tag-yatirim","tag-yuh"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/43918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=43918"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/43918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/43936"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=43918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=43918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=43918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}