![\"Meta](\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/02\/meta2-1600x900.png\" "\\"\\"")
<\/figure>\n\n\n\nBir Meta s\u00f6zc\u00fcs\u00fc rapor hakk\u0131nda CNBC’ye yorum yapmay\u0131 reddetti<\/h2>\n\n\n\n
Meta CEO’su Mark Zuckerberg daha \u00f6nce sosyal a\u011f devinin bu y\u0131l \u015firketin maliyetlerini d\u00fc\u015f\u00fcrmeye y\u00f6nelik \u00e7abalara odaklanaca\u011f\u0131n\u0131 belirtmi\u015f ve 2023’\u00fc “Verimlilik Y\u0131l\u0131” olarak lanse etmi\u015fti. \u015eubat ay\u0131nda analistlere verdi\u011fi deme\u00e7te Meta’n\u0131n “performans g\u00f6stermeyen ya da art\u0131k \u00e7ok \u00f6nemli olmayan projeleri kesmeye” odakland\u0131\u011f\u0131n\u0131 ve “kararlar\u0131 daha h\u0131zl\u0131 almak i\u00e7in orta y\u00f6netim katmanlar\u0131n\u0131 kald\u0131rmay\u0131” planlad\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
Maliyet azaltma \u00e7abalar\u0131, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte maliyet ve giderlerinin y\u0131ldan y\u0131la %22 art\u0131\u015fla 25,8 milyar dolara y\u00fckseldi\u011fini ve toplam sat\u0131\u015flar\u0131n %4 d\u00fc\u015f\u00fc\u015fle 32 milyar dolara geriledi\u011fini a\u00e7\u0131klayan t\u00fcketici teknolojisi \u015firketi i\u00e7in zorlu bir zamanda geldi.<\/p>\n\n\n\n
Meta’n\u0131n temel \u00e7evrim i\u00e7i reklamc\u0131l\u0131k projeleri, zorlu dijital reklamc\u0131l\u0131k pazar\u0131, Apple’\u0131n 2021 iOS gizlilik g\u00fcncellemesinin kal\u0131c\u0131 etkileri ve ByteDance’\u0131n sahip oldu\u011fu TikTok’un artan rekabeti gibi fakt\u00f6rler nedeniyle engellerle kar\u015f\u0131la\u015fmaya devam ediyor.<\/p>\n\n\n\n
Bu arada \u015firket, Meta’n\u0131n ana ak\u0131m bili\u015fim i\u00e7in bir sonraki s\u0131n\u0131r\u0131 temsil edebilece\u011fine inand\u0131\u011f\u0131 Metaverse\u2019\u0131 geli\u015ftirmek i\u00e7in yo\u011fun bir \u015fekilde yat\u0131r\u0131m yapmaya devam ediyor. \u015eirketin, Metaverse i\u00e7in gerekli sanal ger\u00e7eklik ve art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik teknolojilerini olu\u015fturmakla g\u00f6revli Reality Labs b\u00f6l\u00fcm\u00fc, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte 727 milyon dolar gelir elde etti, ancak ayn\u0131 zamanda 4,28 milyar dolar i\u015fletme zarar\u0131na u\u011frad\u0131.<\/p>\n\n\n\n
Zuckerberg, \u015firketin daha \u00f6nce a\u00e7\u0131klad\u0131\u011f\u0131 maliyet azaltma planlar\u0131 i\u00e7in “sorumluluk alaca\u011f\u0131n\u0131” s\u00f6yledi ve i\u015ften \u00e7\u0131karmalar\u0131 “son \u00e7are” olarak g\u00f6rd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n\n\n\n
Zuckerberg ge\u00e7ti\u011fimiz sonbaharda Meta i\u015ften \u00e7\u0131karmalar\u0131 duyurdu\u011funda “Verimlili\u011fimizi artt\u0131rmak i\u00e7in ekipleri yeniden yap\u0131land\u0131r\u0131yoruz” demi\u015fti. “Ancak bu \u00f6nlemler tek ba\u015f\u0131na giderlerimizi gelir art\u0131\u015f\u0131m\u0131zla uyumlu hale getirmeyecek, bu y\u00fczden insanlar\u0131 i\u015ften \u00e7\u0131karmak gibi zor bir karar da ald\u0131m.” dedi.<\/p>\n\n\n\n
G\u00fcncel geli\u015fmeleri sizlere aktarmaya devam edece\u011fiz, takipte kal\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"
Meta\u2019n\u0131n pazartesi ak\u015fam\u0131 yay\u0131nlad\u0131\u011f\u0131 bir Bloomberg News raporuna g\u00f6re, binlerce \u00e7al\u0131\u015fan\u0131 etkileyebilecek yeni bir i\u015ften \u00e7\u0131karma turuna \u00e7\u0131kacak. \u0130\u015ften \u00e7\u0131karmalar bu hafta ba\u015flayabilir ve Kas\u0131m ay\u0131nda a\u00e7\u0131klanan b\u00fcy\u00fck bir maliyet azaltma plan\u0131n\u0131n bir par\u00e7as\u0131 olarak i\u015ften \u00e7\u0131kar\u0131lan Meta \u00e7al\u0131\u015fanlar\u0131n\u0131n %13’\u00fcne ek olarak ek bir i\u015ften \u00e7\u0131karma turunu temsil edebilir. Bir Meta s\u00f6zc\u00fcs\u00fc rapor hakk\u0131nda CNBC’ye […]<\/p>\n","protected":false},"author":8,"featured_media":41168,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-43097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/43097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=43097"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/43097\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/41168"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=43097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=43097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=43097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}