{"id":4250,"date":"2021-10-22T14:30:00","date_gmt":"2021-10-22T11:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=4250"},"modified":"2021-10-22T08:54:35","modified_gmt":"2021-10-22T05:54:35","slug":"snapchat-ucuncu-ceyrek-raporunu-acikladi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/snapchat-ucuncu-ceyrek-raporunu-acikladi\/","title":{"rendered":"Snapchat \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek raporunu a\u00e7\u0131klad\u0131"},"content":{"rendered":"\n<p>Snapchat 21 Ekim tarihinde \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fe ait mali gelirlerini a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n<p>Ancak \u015firketin hissesi, Per\u015fembe g\u00fcn\u00fc \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek kazan\u00e7lar\u0131n\u0131 bildirdikten sonra %25 d\u00fc\u015ft\u00fc. \u015eirketin geliri, reklamc\u0131l\u0131k i\u015finin Apple&#8217;\u0131n bu y\u0131l\u0131n ba\u015flar\u0131nda sundu\u011fu gizlilik de\u011fi\u015fiklikleriyle kesintiye u\u011framas\u0131n\u0131n ard\u0131ndan Wall Street beklentilerini kar\u015f\u0131lamad\u0131.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gelir Beklentisi: 1,1 milyar dolar<\/li><li>Hisse Ba\u015f\u0131na Kar Beklentisi: 0,08 dolar<\/li><\/ul>\n\n\n\n<p>Snap CEO&#8217;su Evan Spiegel, \u015eubat ay\u0131nda Apple&#8217;\u0131n t\u00fcketici dostu de\u011fi\u015fikliklerini \u00f6vm\u00fc\u015f ancak sonras\u0131nda d\u00f6rd\u00fcnc\u00fc \u00e7eyrek kazan\u00e7lar\u0131 i\u00e7in bir risk olu\u015fturdu\u011fu konusunda uyarm\u0131\u015ft\u0131. Per\u015fembe g\u00fcn\u00fc ise iPhone&#8217;un gizlilik ayarlar\u0131n\u0131n Snap&#8217;in reklamc\u0131l\u0131k i\u015fini beklenenden daha fazla etkiledi\u011fini s\u00f6yledi.<\/p>\n\n\n\n<p>Spiegel, haz\u0131rlad\u0131\u011f\u0131 konu\u015fmas\u0131nda, &#8220;Bir dereceye kadar i\u015f kesintisi \u00f6ng\u00f6rsek de, Apple taraf\u0131ndan sa\u011flanan yeni \u00f6l\u00e7\u00fcm \u00e7\u00f6z\u00fcm\u00fc bekledi\u011fimiz gibi \u00f6l\u00e7eklenmedi, bu da reklam ortaklar\u0131m\u0131z\u0131n iOS i\u00e7in reklam kampanyalar\u0131n\u0131 \u00f6l\u00e7mesini ve y\u00f6netmesini zorla\u015ft\u0131rd\u0131&#8221; dedi. <\/p>\n\n\n\n<p><a href=\"https:\/\/www.indir.com\/haberler\/snapchatte-yuzde-13luk-buyume\">Snapchat&#8217;te y\u00fczde 13&#8217;l\u00fck b\u00fcy\u00fcme!<\/a><\/p>\n\n\n\n<p>Sosyal medya rakipleri Facebook ve Twitter&#8217;\u0131n hisseleri, Snap&#8217;in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek kazan\u00e7lar\u0131n\u0131n a\u00e7\u0131klanmas\u0131n\u0131n ard\u0131ndan mesai sonras\u0131 i\u015flemlerde yakla\u015f\u0131k %7 d\u00fc\u015ft\u00fc ve yat\u0131r\u0131mc\u0131lar\u0131n finansal sonu\u00e7lar\u0131 \u00fczerinde benzer etkilerden korkabileceklerini g\u00f6sterdi.<\/p>\n\n\n\n<p>Spiegel ayr\u0131ca k\u00fcresel tedarik zinciri kesintilerinin ve i\u015fg\u00fcc\u00fc k\u0131tl\u0131\u011f\u0131n\u0131n \u201creklam yoluyla ek m\u00fc\u015fteri talebi yaratmaya y\u00f6nelik k\u0131sa vadeli i\u015ftah\u0131\u201d azaltt\u0131\u011f\u0131 konusunda uyard\u0131.<\/p>\n\n\n\n<p>Snap CFO&#8217;su Derek Andersen, Apple&#8217;\u0131n gizlilik de\u011fi\u015fiklikleri, tedarik zinciri kesintileri ve i\u015fg\u00fcc\u00fc s\u0131k\u0131nt\u0131s\u0131 aras\u0131nda \u015firketin d\u00f6rd\u00fcnc\u00fc \u00e7eyrek gelirinin 1,16 milyar ila 1,20 milyar dolar aras\u0131nda olmas\u0131n\u0131 bekledi\u011fi konusunda uyard\u0131. Refinitiv&#8217;e g\u00f6re bu, analistlerin d\u00f6rd\u00fcnc\u00fc \u00e7eyrek i\u00e7in bekledi\u011fi 1,36 milyar dolarl\u0131k gelirin alt\u0131nda.<\/p>\n\n\n\n<p>Andersen a\u00e7\u0131klamas\u0131nda; &#8220;Ne yaz\u0131k ki, bu de\u011fi\u015fiklikler, reklam ortaklar\u0131m\u0131z\u0131n tedarik zincirlerinin normalde en y\u00fcksek kapasitede \u00e7al\u0131\u015fmas\u0131n\u0131 bekledi\u011fi ve aksi takdirde en y\u00fcksek reklam talebinin en y\u00fcksek rekabeti ve dolay\u0131s\u0131yla en y\u00fcksek fiyatland\u0131rmay\u0131 art\u0131rmas\u0131n\u0131 bekledi\u011fimiz bir d\u00f6nemde ger\u00e7ekle\u015fiyor. M\u00fczayedemiz,&#8221; dedi  <\/p>\n\n\n\n<p>Snap&#8217;in net zarar\u0131, bir y\u0131l \u00f6nceki 200 milyon dolarl\u0131k zarardan %64 azalarak 72 milyon dolara geriledi.<\/p>\n\n\n\n<p>Spiegel \u00e7eyrek raporlar\u0131n\u0131 a\u00e7\u0131klarken \u015fu ifadeleri kulland\u0131; &#8220;Bu zorluklar\u0131n gidi\u015fat\u0131n\u0131 tahmin etmek zor olsa da, hedef kitlemizin b\u00fcy\u00fcmesi, yeni \u00fcr\u00fcnlerimizin ve platformlar\u0131m\u0131z\u0131n toplulu\u011fumuz taraf\u0131ndan benimsenmesi ve reklamc\u0131l\u0131k \u00fcr\u00fcnlerimizin performans reklamc\u0131lar\u0131 i\u00e7in alt\u0131nda yatan etkinli\u011fi, bize gelece\u011fimize g\u00fcven veriyor. &#8220;Uzun vadeli vizyonumuza yat\u0131r\u0131m yapmaya devam ederken i\u015f ve bu ortamda gezinme yetene\u011fimiz&#8221; dedi.<\/p>\n\n\n\n<p>Snap, \u015firketin Nisan ay\u0131nda bildirdi\u011fi 293 milyona g\u00f6re %4&#8217;ten fazla art\u0131\u015fla 306 milyon g\u00fcnl\u00fck aktif kullan\u0131c\u0131 bildirdi. Bu rakam, \u015firketin bir y\u0131l \u00f6nce bildirdi\u011fi 249 milyon g\u00fcnl\u00fck kullan\u0131c\u0131ya k\u0131yasla yakla\u015f\u0131k %23 artt\u0131.<\/p>\n\n\n\n<p>\u015eirketin haz\u0131rlad\u0131\u011f\u0131 a\u00e7\u0131klamalarda, \u015firketin d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte 316 milyon ila 318 milyon DAU&#8217;ya ula\u015fmas\u0131n\u0131 bekledi\u011fini s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat 21 Ekim tarihinde \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011fe ait mali gelirlerini a\u00e7\u0131klad\u0131. Ancak \u015firketin hissesi, Per\u015fembe g\u00fcn\u00fc \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrek kazan\u00e7lar\u0131n\u0131 bildirdikten sonra %25 d\u00fc\u015ft\u00fc. \u015eirketin geliri, reklamc\u0131l\u0131k i\u015finin Apple&#8217;\u0131n bu y\u0131l\u0131n ba\u015flar\u0131nda sundu\u011fu gizlilik de\u011fi\u015fiklikleriyle kesintiye u\u011framas\u0131n\u0131n ard\u0131ndan Wall Street beklentilerini kar\u015f\u0131lamad\u0131. Gelir Beklentisi: 1,1 milyar dolar Hisse Ba\u015f\u0131na Kar Beklentisi: 0,08 dolar Snap CEO&#8217;su Evan Spiegel, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":4251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[297,693],"class_list":["post-4250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-snapchat","tag-snapchat-ucuncu-ceyrek-raporunu-acikladi"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/4250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=4250"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/4250\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/4251"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=4250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=4250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=4250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}