{"id":42064,"date":"2023-02-03T15:09:23","date_gmt":"2023-02-03T12:09:23","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=42064"},"modified":"2023-02-03T15:09:25","modified_gmt":"2023-02-03T12:09:25","slug":"google-aldigi-desteklere-ragmen-gelirlerini-arttirmakta-zorluk-cekiyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/google-aldigi-desteklere-ragmen-gelirlerini-arttirmakta-zorluk-cekiyor\/","title":{"rendered":"Google, Ald\u0131\u011f\u0131 Desteklere Ra\u011fmen Gelirlerini Artt\u0131rmakta Zorluk \u00c7ekiyor"},"content":{"rendered":"\n<p>Teknoloji \u015firketleri, kazan\u00e7lar\u0131n\u0131 s\u00fcrekli olarak artt\u0131rmaya devam etselerde, ekonomik olarak yava\u015flama s\u00fcre\u00e7lerine girdiklerini s\u00f6ylemek yanl\u0131\u015f olmayacakt\u0131r.\u00a0 Bu yava\u015flamadan etkilenenlerden aras\u0131nda Google\u2019\u0131n yeniden yap\u0131land\u0131r\u0131lmas\u0131yla olu\u015fan Alphabet de yer al\u0131yor. Youtube ve Pixel \u00fczerinden destekleyici hamleler alan Alphabet\u2019in bu desteklere ra\u011fmen gelirlerini art\u0131rmada zorluk \u00e7ekti\u011fi g\u00f6r\u00fcl\u00fcyor.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/12\/-3.jpg\" alt=\"Google\" class=\"wp-image-40145\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/12\/-3.jpg 1600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/12\/-3-300x169.jpg 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/12\/-3-768x432.jpg 768w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/12\/-3-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>Alphabet\u2019in 2022 y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnd\u00fc \u00e7eyre\u011fini kapsayan finans raporu sonu\u00e7lar\u0131na g\u00f6re, \u015firketin gelirlerinde \u00f6nceki y\u0131la oranla %1.2\u2019lik bir art\u0131\u015f g\u00f6zlemlendi.<\/p>\n\n\n\n<p>Alphabet 2022 y\u0131l\u0131n\u0131 76 milyar dolarla kapat\u0131rken, k\u00e2r\u0131n\u0131 13.6 milyar dolar olarak a\u00e7\u0131klad\u0131. Alphabet\u2019in kazan\u00e7lar\u0131nda meydana gelen bu art\u0131\u015f\u0131n Pixel cihazlar\u0131n\u0131n sat\u0131\u015f oranlar\u0131n\u0131n ve Youtube aboneliklerinde yer alan y\u00fckseli\u015fin etkili oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.&nbsp;<\/p>\n\n\n\n<p>Ana gelir kayna\u011f\u0131 reklam \u00e7al\u0131\u015fmalar\u0131 olan Alphabet\u2019in bu alanda gelirlerin bir \u00f6nceki y\u0131la g\u00f6re %3.5 oran\u0131nda azalmalar meydana geldi. Fakat Google Cloud gelirlerinin %32\u2019lik art\u0131\u015f\u0131n olu\u015fmas\u0131 ve donan\u0131m \u00fcr\u00fcnlerinin sat\u0131\u015f\u0131nda edindi\u011fi gelirler ile reklam alan\u0131nda ya\u015fad\u0131\u011f\u0131 zarar\u0131 telafi etti. Ayr\u0131ca Alphabet\u2019in Ar-Ge \u00e7al\u0131\u015fmalar\u0131na harcad\u0131\u011f\u0131 miktar\u0131nda 1.5 milyar dolar dolar oldu\u011funu g\u00f6z ard\u0131 etmemek gerekiyor. Bu gelirlere ve \u00e7al\u0131\u015fmalara ra\u011fmen k\u00e2r\u0131ndaki d\u00fc\u015f\u00fc\u015flerin az\u0131msanmayacak \u00f6l\u00e7\u00fcde oldu\u011funu s\u00f6yleyebiliriz. \u00c7\u00fcnk\u00fc 2022 y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde hesaplanan k\u00e2r bir&nbsp; \u00f6nceki y\u0131la k\u0131yasla %34 d\u00fc\u015ferek, 13.6 milyar dolar oldu.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130\u015ften \u00c7\u0131karmalar Fayda Etmedi<\/strong><\/h2>\n\n\n\n<p>K\u0131sa s\u00fcre \u00f6nce i\u015f g\u00fcc\u00fcnde %6 oran\u0131nda azalma yapmaya karar veren Google, \u015fuan meydana gelen tablonun sinyallerini bu karar\u0131 ile \u00e7ok daha \u00f6nceden vermi\u015fti. 2022 y\u0131l\u0131na ait finans raporunun a\u00e7\u0131klanmas\u0131n\u0131n ard\u0131ndan daha \u00f6nce neden 12.000 \u00e7al\u0131\u015fan\u0131 i\u015ften \u00e7\u0131kard\u0131\u011f\u0131n\u0131 da a\u00e7\u0131klam\u0131\u015f oldu. Google i\u015ften \u00e7\u0131karma faaliyetlerini d\u00fczenli olarak s\u00fcrd\u00fcrse de \u00e7al\u0131\u015fan say\u0131s\u0131nda art\u0131\u015f\u0131n halen devam etti\u011fi g\u00f6r\u00fcn\u00fcyor. 2022 y\u0131l\u0131n\u0131n ekim ay\u0131nda 186 bin 779 ki\u015fi olan \u00e7al\u0131\u015fan say\u0131s\u0131, yap\u0131lan son a\u00e7\u0131klamaya g\u00f6re 190 bin 234 oldu. \u0130\u015ften \u00e7\u0131karmalardan b\u00fcy\u00fck bir fayda g\u00f6rmeyen \u015firketin, ofis binalar\u0131n\u0131n say\u0131s\u0131n\u0131 d\u00fc\u015f\u00fcrmesi bekleniyor. Ayr\u0131ca yap\u0131lan kira s\u00f6zle\u015fmelerinden \u00e7\u0131k\u0131\u015f y\u00fck\u00fcml\u00fcl\u00fcklerine g\u00f6re 2023\u2019de 500 milyon dolar daha giderinin olaca\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n\n\n\n<p>Alphabet 2021 y\u0131l\u0131nda 76 milyar dolar kazanm\u0131\u015fken, 2022 y\u0131l\u0131n\u0131 60 milyar dolarla kapatt\u0131. \u015eirketin gelirlerinde ciddi d\u00fc\u015f\u00fc\u015flerin meydana geldi\u011fi g\u00f6r\u00fcl\u00fcrken, 2023 y\u0131l\u0131nda a\u00e7\u0131klanacak olan net geliri merakla bekleniyor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknoloji \u015firketleri, kazan\u00e7lar\u0131n\u0131 s\u00fcrekli olarak artt\u0131rmaya devam etselerde, ekonomik olarak yava\u015flama s\u00fcre\u00e7lerine girdiklerini s\u00f6ylemek yanl\u0131\u015f olmayacakt\u0131r.\u00a0 Bu yava\u015flamadan etkilenenlerden aras\u0131nda Google\u2019\u0131n yeniden yap\u0131land\u0131r\u0131lmas\u0131yla olu\u015fan Alphabet de yer al\u0131yor. Youtube ve Pixel \u00fczerinden destekleyici hamleler alan Alphabet\u2019in bu desteklere ra\u011fmen gelirlerini art\u0131rmada zorluk \u00e7ekti\u011fi g\u00f6r\u00fcl\u00fcyor.\u00a0 Alphabet\u2019in 2022 y\u0131l\u0131n\u0131n d\u00f6rd\u00fcnd\u00fc \u00e7eyre\u011fini kapsayan finans raporu sonu\u00e7lar\u0131na g\u00f6re, \u015firketin [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":42065,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[883,81,130],"class_list":["post-42064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-alphabet","tag-google","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/42064","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=42064"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/42064\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/42065"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=42064"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=42064"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=42064"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}