{"id":41558,"date":"2023-01-20T08:30:00","date_gmt":"2023-01-20T05:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=41558"},"modified":"2023-01-20T01:49:17","modified_gmt":"2023-01-19T22:49:17","slug":"returnal-pcnin-cikis-tarihi-belli-oldu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/returnal-pcnin-cikis-tarihi-belli-oldu\/","title":{"rendered":"Dijital Pazarlama 2023\u2019te Son Derece \u00d6nemli Olacak<\/strong>"},"content":{"rendered":"\n

2022 y\u0131l\u0131nda h\u0131zla geli\u015fim g\u00f6steren Dijital Marketing, en b\u00fcy\u00fck pazarlama yerlerinden biri haline gelerek 2023 y\u0131l\u0131na g\u00fc\u00e7l\u00fc bir giri\u015f yapt\u0131. 2022 senesi i\u00e7erisinde ilgi \u00e7eken konular\u0131n ba\u015f\u0131nda Influencer, Video Marketing (video pazarlamas\u0131) ve Reputation Management (\u0130tibar Y\u00f6netimi) yer ald\u0131.\u00a0<\/p>\n\n\n\n

2023 Y\u0131l\u0131 Dijital Pazarlama Y\u0131l\u0131 Olacak<\/strong><\/h2>\n\n\n\n

Dijital pazarlama, 2022 y\u0131l\u0131n\u0131n en b\u00fcy\u00fck pazarlama ara\u00e7lar\u0131ndan biri oldu. 2022 y\u0131l\u0131 d\u00fcnyay\u0131 etkisi alt\u0131na alan salg\u0131n\u0131n etkisinden kurtuldu\u011fumuz,\u00a0 ekonomik geli\u015fmelerin ya\u015fand\u0131\u011f\u0131 ve bu do\u011frultuda yeni trendlerin ortaya \u00e7\u0131kt\u0131\u011f\u0131 bir y\u0131l oldu. Dijital Exchange CEO\u2019su Emrah Pamuk, dijital pazarlamaya dair \u201cSosyal medyan\u0131n hayat\u0131m\u0131zdaki yeri artt\u0131k\u00e7a, dijital pazarlaman\u0131n varl\u0131\u011f\u0131 da her alanda b\u00fcy\u00fcy\u00fcp, g\u00fc\u00e7l\u00fc bir \u015fekilde geli\u015fim g\u00f6sterecek<\/em><\/strong>\u201d dedi.\u00a0<\/p>\n\n\n\n

Dijital pazarlama, internet kullan\u0131c\u0131lar\u0131 ve \u00f6zellikle reklam veren m\u00fc\u015fteriler a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli bir alan haline geldi. Elde edilen verilere g\u00f6re dijital pazarlama alan\u0131nda 2022 y\u0131l\u0131 i\u00e7erisinde %70 oran\u0131nda b\u00fcy\u00fcme g\u00f6zlemlendi. Bu b\u00fcy\u00fcmede T\u00fcrkiye’de ortalama 70 milyona yak\u0131n sosyal medya kullan\u0131c\u0131s\u0131n\u0131n olmas\u0131n\u0131n da etkisi b\u00fcy\u00fck.\u00a0<\/p>\n\n\n

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Ayr\u0131ca T\u00fcrkiye\u2019de internette arat\u0131lan \u00fcr\u00fcnlerin ortalamas\u0131n\u0131, al\u0131\u015fveri\u015f i\u00e7in internette ge\u00e7en s\u00fcreyi ve al\u0131\u015fveri\u015f s\u0131kl\u0131\u011f\u0131n\u0131 da g\u00f6z \u00f6n\u00fcne alacak olursak, dijital pazarlaman\u0131n s\u0131radan kullan\u0131c\u0131lar i\u00e7in bile ne kadar \u00f6nemli oldu\u011funu anlam\u0131\u015f oluruz. <\/p>\n\n\n\n

Dijital Exchange CEO\u2019su Emrah Pamuk\u2019un 2022 Y\u0131l\u0131 Baz Al\u0131narak Dijital Pazarlamaya \u0130li\u015fkin D\u00fc\u015f\u00fcnceleri  <\/strong><\/h3>\n\n\n\n

Sosyal medya kullan\u0131m\u0131n\u0131n dijital kampanyalar yolunda itici bir g\u00fc\u00e7 oldu\u011funu s\u00f6yleyen Emrah Pamuk:<\/p>\n\n\n\n

\u201d T\u00fcrkiye\u2019de sosyal medya kullanma al\u0131\u015fkanl\u0131\u011f\u0131 \u00e7ok yayg\u0131n. \u0130lk s\u0131rada yer alan WhatsApp ard\u0131ndan Instagram, Twitter, Facebook, Facebook Messenger, TikTok, Snapchat, Telegram, Pinterest ve LinkedIn gibi sosyal medya uygulamalar\u0131 gelmekte. Bu ve t\u00fcrevi uygulamalar dijital mecralarda g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rabilmek i\u00e7in sosyal medya kampanyalar\u0131 d\u00fczenliyor. 2020 ve 2021 y\u0131llar\u0131nda ya\u015fan\u0131lan evden \u00e7al\u0131\u015fma d\u00f6nemiyle beraber e-ticaret ve e-ihracat konular\u0131na olan talep, markalar\u0131n sosyal medya kampanyalar\u0131na \u00f6nem vermesine neden oldu<\/em><\/strong>\u201d ifadelerine yer verdi.<\/p>\n\n\n\n

Dijital Pazarlamada Influencer\u2019lar\u0131n Yeri<\/strong><\/h3>\n\n\n\n

Sosyal medyaya y\u00f6nelik kampanyalarda influencer pazarlamas\u0131n\u0131n ilk s\u0131rada oldu\u011funu s\u00f6yleyen Pamuk, \u201cInfluencer\u2019lar eri\u015fim sa\u011flad\u0131klar\u0131 pop\u00fclasyonun b\u00fcy\u00fckl\u00fc\u011f\u00fc a\u00e7\u0131s\u0131ndan, kolay etkile\u015fim alabilmeleri ve kampanya sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fcmlenmesine b\u00fcy\u00fck katk\u0131da bulunduklar\u0131 i\u00e7in s\u0131kl\u0131kla tercih ediliyorlar. Markalar\u0131n \u00e7e\u015fitli b\u00fct\u00e7elerle ya da k\u00e2r pay\u0131 anla\u015fmalar\u0131yla influencer pazarlamas\u0131 yap\u0131yor. Bu sayede sonu\u00e7lar\u0131n izlenmesini ve sat\u0131\u015f oranlar\u0131n\u0131 de\u011ferlendirme imkan\u0131 bulabiliyor\u201d demi\u015ftir.<\/p>\n\n\n\n

M\u00fc\u015fterilerin Geri D\u00f6n\u00fc\u015fleri B\u00fcy\u00fck \u00d6nem Ta\u015f\u0131makta<\/strong><\/h3>\n\n\n\n

2022 y\u0131l\u0131nda markan\u0131n itibar\u0131n\u0131 sa\u011flamla\u015ft\u0131rmak i\u00e7in yapm\u0131\u015f oldu\u011fu \u00e7al\u0131\u015fmalar\u0131n \u00f6nem kazand\u0131\u011f\u0131n\u0131 savunan Emrah Pamuk, \u201cSalg\u0131n\u0131n bitmesinin ard\u0131ndan markalar, t\u00fcketici ile ortak paydada bulu\u015fma noktas\u0131nda itibar \u00e7al\u0131\u015fmalar\u0131nda yer almay\u0131 tercih etmeye ba\u015flad\u0131. Markalar art\u0131k \u00fcr\u00fcnlerini ve verdikleri hizmeti tan\u0131tman\u0131n daha ilerisine giderek B2C (firmadan t\u00fcketiciye) tipi ticaret yapmaya a\u011f\u0131rl\u0131k verdiler. G\u00fcn\u00fcm\u00fczde herhangi bir markan\u0131n sat\u0131\u015f yapt\u0131klar\u0131 e-ticaret alan\u0131ndaki m\u00fc\u015fteri yorumlar\u0131 b\u00fcy\u00fck \u00f6nem ta\u015f\u0131makta. T\u00fcketicilerin \u00fcr\u00fcn ve hizmet a\u015famas\u0131nda ya\u015fad\u0131klar\u0131 tecr\u00fcbeler, bug\u00fcn dijital pazarlaman\u0131n en \u00f6nemli unsuru halini ald\u0131. Bu nedenle dijital pazar alanlar\u0131n\u0131n profesyonel biri taraf\u0131ndan y\u00f6netilmesinden, markaya ili\u015fkin alg\u0131lar\u0131n sosyal medyada yap\u0131lan kampanyalarla art\u0131r\u0131lmas\u0131na y\u00f6nelik bir\u00e7ok farkl\u0131 y\u00f6ntem 2022 y\u0131l\u0131n\u0131n trendleri aras\u0131nda yer almaktad\u0131r \u201c ifadelerini kulland\u0131. <\/p>\n\n\n\n

Dijital Pazarlamaya Y\u00f6nelik Yat\u0131r\u0131mlar Y\u00fckseli\u015fte<\/strong><\/p>\n\n\n\n

Dijital pazarlamada sat\u0131\u015flar\u0131n y\u00fckseli\u015f g\u00f6sterdi\u011fi; Sevgililer G\u00fcn\u00fc, Anneler G\u00fcn\u00fc, Bayramlar, Black Friday, Y\u0131lba\u015f\u0131, \u015eahane HaftaSonu gibi kampanyalar\u0131n oldu\u011fu d\u00f6nemlerde meydana gelen art\u0131\u015flar do\u011frultusunda \u201cHer alandan bir\u00e7ok firma yat\u0131r\u0131mlar\u0131n\u0131 ve\u00a0 yapt\u0131klar\u0131 i\u015flemleri dijital d\u00fcnyaya ta\u015f\u0131maya ba\u015flad\u0131. Dijital d\u00fcnyada, reklam rekabeti s\u00fcrekli olarak de\u011fi\u015fmekte oldu\u011fu i\u00e7in 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda olan dijital pazarlama \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik yat\u0131r\u0131mlar\u0131n 14 milyar\u0131n \u00fczerinde ger\u00e7ekle\u015fti\u011fi g\u00f6r\u00fcld\u00fc. Bu miktar 2021 y\u0131l\u0131n\u0131n ayn\u0131 d\u00f6nemleri ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 zaman %78 oran\u0131nda bir b\u00fcy\u00fcme g\u00f6sterirken, 2022 y\u0131l\u0131n\u0131n ikinci yar\u0131s\u0131nda ve kas\u0131m ay\u0131 kampanyalar\u0131n\u0131n da etkisi ile dijital pazarlamaya yap\u0131lan yat\u0131r\u0131mlar\u0131n toplam 20 milyar d\u00fczeyinde art\u0131\u015f\u0131n\u0131n ger\u00e7ekle\u015fti\u011fini\u201d <\/em><\/strong>s\u00f6yledi.\u00a0<\/p>\n\n\n\n

2023 Y\u0131l\u0131 Dijital Pazarlaman\u0131n Zirve Yapt\u0131\u011f\u0131 D\u00f6nem Olacak<\/strong><\/h3>\n\n\n\n

Dijital pazarlaman\u0131n, video marketing alan\u0131nda 2022 y\u0131l\u0131 i\u00e7erisinde en \u00f6nemli \u00e7al\u0131\u015fma alanlar\u0131ndan biri oldu\u011funu s\u00f6yleyen Emrah Pamuk, m\u00fc\u015fterilerin %80\u2019inden daha fazlas\u0131n\u0131n \u00fcr\u00fcn\u00fc yada hizmeti sat\u0131n almadan \u00f6nce buna y\u00f6nelik 2 veya daha fazla video izledi\u011fi \u00fczerinde durdu. Emrah Pamuk \u201cVideo pazarlamas\u0131 alan\u0131nda yer almayan markalar\u0131n rekabette geride kald\u0131\u011f\u0131n\u0131<\/em><\/strong>\u201d dile getirdi. Ve ayn\u0131 zamanda ” Video marketing alan\u0131 dijital pazarlaman\u0131n en \u00f6nemli unsuru. Bunun varl\u0131\u011f\u0131n\u0131 kabullenmek gerek. Bizler de bu alanda yurt i\u00e7inde ve d\u0131\u015f\u0131nda bir\u00e7ok \u00e7al\u0131\u015fmaya imza att\u0131k;\u00a0 \u00e7al\u0131\u015fmaya da devam edece\u011fiz. Video marketing, dijital pazarlaman\u0131n bel kemi\u011fidir.<\/em><\/strong> \u201c \u015feklinde konu\u015ftu. 2022 y\u0131l\u0131n\u0131n Digital Exchange i\u00e7in \u00f6nem arz eden bir y\u0131l oldu\u011funu s\u00f6yleyen Emrah Pamuk, son olarak, \u201cDigital Exchange, 2022 y\u0131l\u0131 i\u00e7erisinde yapm\u0131\u015f oldu\u011fu \u00e7al\u0131\u015fmalarla b\u00fcy\u00fcme h\u0131z\u0131n\u0131 tamamlad\u0131. A\u011f\u0131rl\u0131kl\u0131 olarak teknoloji alan\u0131nda yat\u0131r\u0131mlarda bulunan marka, m\u00fc\u015fteri ve i\u015f ortaklar\u0131m\u0131z\u0131 dijital alanda en iyi \u00e7\u00f6z\u00fcm \u00fcreten hizmetler olarak sa\u011flad\u0131k. S\u00fcrd\u00fcr\u00fclebilir yat\u0131r\u0131mlar ile ba\u015far\u0131m\u0131z\u0131 di\u011fer y\u0131llarda da ayn\u0131 h\u0131zla devam ettirmeyi hedefliyoruz. Yeni y\u0131la g\u00fc\u00e7l\u00fc girdik, ge\u00e7mi\u015fte edindi\u011fimiz tecr\u00fcbelerle ve yeni y\u00f6ntemler arac\u0131l\u0131\u011f\u0131yla da bu sene daha dijital ve \u00e7ok daha verimli ge\u00e7ecek<\/em><\/strong>\u201d ifadelerine yer verdi. <\/p>\n","protected":false},"excerpt":{"rendered":"

2022 y\u0131l\u0131nda h\u0131zla geli\u015fim g\u00f6steren Dijital Marketing, en b\u00fcy\u00fck pazarlama yerlerinden biri haline gelerek 2023 y\u0131l\u0131na g\u00fc\u00e7l\u00fc bir giri\u015f yapt\u0131. 2022 senesi i\u00e7erisinde ilgi \u00e7eken konular\u0131n ba\u015f\u0131nda Influencer, Video Marketing (video pazarlamas\u0131) ve Reputation Management (\u0130tibar Y\u00f6netimi) yer ald\u0131.\u00a0 2023 Y\u0131l\u0131 Dijital Pazarlama Y\u0131l\u0131 Olacak Dijital pazarlama, 2022 y\u0131l\u0131n\u0131n en b\u00fcy\u00fck pazarlama ara\u00e7lar\u0131ndan biri oldu. […]<\/p>\n","protected":false},"author":8,"featured_media":41563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[7919],"class_list":["post-41558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/41558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=41558"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/41558\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/41563"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=41558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=41558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=41558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}