{"id":41471,"date":"2023-01-18T14:30:00","date_gmt":"2023-01-18T11:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=41471"},"modified":"2023-01-18T13:40:36","modified_gmt":"2023-01-18T10:40:36","slug":"dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti\/","title":{"rendered":"D\u00fcnyan\u0131n en de\u011ferli markalar\u0131 a\u00e7\u0131kland\u0131, Apple birincili\u011fi kaybetti!"},"content":{"rendered":"\n<p>D\u00fcnyan\u0131n en de\u011ferli markalar\u0131n\u0131 listeleyen Brand Finance, ge\u00e7ti\u011fimiz y\u0131l oldu\u011fu gibi bu y\u0131l da d\u00fcnyan\u0131n en de\u011ferli markalar\u0131n\u0131n listesi olan Global 500 2023 raporunu yay\u0131nlad\u0131.&nbsp;<\/p>\n\n\n\n<p>Ge\u00e7ti\u011fimiz y\u0131l Global 500 listesinin zirvesi Apple\u2019a aitken, bu y\u0131l zirve de\u011fi\u015fti ve d\u00fcnyan\u0131n en de\u011ferli \u015firketi listesinde zirve Amazon\u2019a ge\u00e7ti. Apple ise de\u011fer kaybederek ikinci s\u0131raya yerle\u015fti.&nbsp;<\/p>\n\n\n\n<p>Her y\u0131l d\u00fcnyan\u0131n en de\u011ferli \u015firketlerinin listelendi\u011fi Brand Finance\u2019in Global 500 2023 raporu bug\u00fcn yay\u0131nland\u0131. Brand Finance\u2019in Global 500 raporu kapsam\u0131nda, h\u0131zla b\u00fcy\u00fcme kat eden, marka de\u011feri y\u00fcksek olan ve d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc \u015firketleri belli oldu. Ge\u00e7ti\u011fimiz y\u0131l raporun zirvesinde Apple yer al\u0131rkeni bu y\u0131l zirvenin sahibi Amazon oldu. Apple\u2019\u0131n marka de\u011feri 2022 y\u0131l\u0131nda \u00f6nemli d\u00fczeyde kay\u0131p ya\u015fad\u0131.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00fcnyan\u0131n en de\u011ferli markalar\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/01\/dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti.jpg\" alt=\"\" class=\"wp-image-41472\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/01\/dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti.jpg 1600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/01\/dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti-300x169.jpg 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/01\/dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti-768x432.jpg 768w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2023\/01\/dunyanin-en-degerli-markalari-aciklandi-apple-birinciligi-kaybetti-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Amazon \u2013 299,3 milyar dolar<\/li>\n\n\n\n<li>Apple \u2013 297,5 milyar dolar<\/li>\n\n\n\n<li>Google \u2013 281,4 milyar dolar<\/li>\n\n\n\n<li>Microsoft \u2013 191,6 milyar dolar<\/li>\n\n\n\n<li>Walmart \u2013 113,8 milyar dolar<\/li>\n\n\n\n<li>Samsung \u2013 99,7 milyar dolar<\/li>\n\n\n\n<li>ICBC \u2013 69,5 milyar dolar<\/li>\n\n\n\n<li>Verizon \u2013 67,4 milyar dolar<\/li>\n\n\n\n<li>Tesla \u2013 66,2 milyar dolar<\/li>\n\n\n\n<li>Tiktok \u2013 65,7 milyar dolar<\/li>\n<\/ol>\n\n\n\n<p>D\u00fcnyan\u0131n en de\u011ferli markalar\u0131 raporunda ge\u00e7ti\u011fimiz y\u0131l birinci s\u0131rada 355,1 milyar dolarl\u0131k de\u011feri ile Apple yer al\u0131yordu. 2022 y\u0131l\u0131nda 350,3 milyar dolar de\u011fer ile listenin ikinci s\u0131ras\u0131nda Amazon yer al\u0131yordu. Bu y\u0131l ise listenin zirvesi Amaz\u0131n olurken, ikinci s\u0131rada ise Apple yer ald\u0131.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Bir di\u011fer \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fi\u015fim Meta ve Huawei\u2019den geldi<\/h3>\n\n\n\n<p>Raporda ge\u00e7ti\u011fimiz y\u0131l Meta d\u00fcnyan\u0131n en de\u011ferli 10 markas\u0131 aras\u0131na giremedi. Ge\u00e7ti\u011fimiz y\u0131l listenin yedinci s\u0131ras\u0131ndayken bu y\u0131l s\u0131ray\u0131 kaybetti. Huawei ise ge\u00e7ti\u011fimiz y\u0131l 9. s\u0131radayken bu y\u0131lki raporda s\u0131ralamas\u0131n\u0131 kaybetti.&nbsp;<\/p>\n\n\n\n<p>\u00dclkelere g\u00f6re marka de\u011feri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Amerika Birle\u015fik Devletleri -%49,75<\/li>\n\n\n\n<li>\u00c7in &#8211; %17,87<\/li>\n\n\n\n<li>Almanya &#8211; %5,99<\/li>\n\n\n\n<li>Japonya &#8211; %5,32<\/li>\n\n\n\n<li>Fransa&nbsp; &#8211; %4,14<\/li>\n\n\n\n<li>Birle\u015fik Krall\u0131k &#8211; %3,50<\/li>\n\n\n\n<li>G\u00fcney Kore &#8211; %2,44<\/li>\n\n\n\n<li>Kanada &#8211; %1,75<\/li>\n\n\n\n<li>Hindistan &#8211; %1,35<\/li>\n\n\n\n<li>Di\u011fer &#8211; %7,89<\/li>\n<\/ul>\n\n\n\n<p>B\u00f6lgelere g\u00f6re d\u00fcnyan\u0131n en g\u00fc\u00e7l\u00fc ve de\u011ferli \u015firketleri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>G\u00fcney ve Kuzey Amerika:\n<ul class=\"wp-block-list\">\n<li>En de\u011ferli marka: Amazon<\/li>\n\n\n\n<li>En g\u00fc\u00e7l\u00fc marka: Google<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Avrupa:\n<ul class=\"wp-block-list\">\n<li>En de\u011ferli marka: Deutsche Telekom<\/li>\n\n\n\n<li>En g\u00fc\u00e7l\u00fc marka: Swisscom<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Orta Do\u011fu ve Afrika:\n<ul class=\"wp-block-list\">\n<li>En de\u011ferli marka: Aramco<\/li>\n\n\n\n<li>En g\u00fc\u00e7l\u00fc marka: Etisalat<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Asya-Pasifik:\n<ul class=\"wp-block-list\">\n<li>En de\u011ferli marka: Samsung<\/li>\n\n\n\n<li>En g\u00fc\u00e7l\u00fc marka: Wechat<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/www.indir.com\/haber\/microsoft-bircok-calisanini-isten-cikarma-yolunda\/\">Microsoft bir\u00e7ok \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131karma yolunda<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnyan\u0131n en de\u011ferli markalar\u0131n\u0131 listeleyen Brand Finance, ge\u00e7ti\u011fimiz y\u0131l oldu\u011fu gibi bu y\u0131l da d\u00fcnyan\u0131n en de\u011ferli markalar\u0131n\u0131n listesi olan Global 500 2023 raporunu yay\u0131nlad\u0131.&nbsp; Ge\u00e7ti\u011fimiz y\u0131l Global 500 listesinin zirvesi Apple\u2019a aitken, bu y\u0131l zirve de\u011fi\u015fti ve d\u00fcnyan\u0131n en de\u011ferli \u015firketi listesinde zirve Amazon\u2019a ge\u00e7ti. Apple ise de\u011fer kaybederek ikinci s\u0131raya yerle\u015fti.&nbsp; Her y\u0131l [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[104],"class_list":["post-41471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-apple"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/41471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=41471"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/41471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/41473"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=41471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=41471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=41471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}