{"id":35068,"date":"2022-09-21T17:30:00","date_gmt":"2022-09-21T14:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=35068"},"modified":"2022-09-21T15:40:35","modified_gmt":"2022-09-21T12:40:35","slug":"tesla-cindeki-showroomlari-icin-yeni-bir-strateji-izleyebilir","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/tesla-cindeki-showroomlari-icin-yeni-bir-strateji-izleyebilir\/","title":{"rendered":"Tesla \u00c7in&#8217;deki showroom\u2019lar\u0131 i\u00e7in yeni bir strateji izleyebilir"},"content":{"rendered":"\n<p>Tesla&#8217;ya yak\u0131n kaynaklar b\u00fcy\u00fck pazar\u0131 olan \u00c7in\u2019de elektrikli otomobil satma \u015feklini yeniden de\u011ferlendirdi\u011fini ve Covid k\u0131s\u0131tlamalar\u0131 s\u0131ras\u0131nda trafi\u011fin d\u00fc\u015ft\u00fc\u011f\u00fc Pekin gibi \u015fehirlerdeki g\u00f6steri\u015fli al\u0131\u015fveri\u015f merkezlerindeki baz\u0131 showroom\u2019lar\u0131 kapatmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.indir.com\/haber\/tesla-elon-muskin-kati-ofise-donus-politikasiyla-mucadele-ediyor\/\">Tesla, Elon Musk\u2019\u0131n kat\u0131 ofise d\u00f6n\u00fc\u015f politikas\u0131yla m\u00fccadele ediyor<\/a><a href=\"https:\/\/www.indir.com\/haber\/author\/aycayurtaslan\/\"><\/a><\/p>\n\n\n\n<p>S\u00f6ylenenlere g\u00f6re Elon Musk uzun gecikmelerden \u015fikayet eden mevcut m\u00fc\u015fteriler i\u00e7in hizmeti iyile\u015ftirme hedefine ula\u015fmak i\u00e7in \u00e7al\u0131\u015f\u0131rken, vardiya, daha az maliyetli \u00e7evrelerdeki\u00a0 ma\u011fazalara daha fazla a\u011f\u0131rl\u0131k vermeyi hedefliyor. Bu \u00e7aban\u0131n bir par\u00e7as\u0131 olarak Tesla, \u00c7in\u2019deki servis i\u015fleri i\u00e7in teknisyenlerin ve di\u011fer personelin i\u015fe al\u0131nmas\u0131n\u0131 h\u0131zland\u0131rmak istiyor.\u00a0Tesla\u2019n\u0131n \u00c7in i\u015fe al\u0131m web sitesinde Per\u015fembe g\u00fcn\u00fc itibariyle hizmet i\u015fleri i\u00e7in 300\u2032den fazla ilan yay\u0131mland\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tesla yeni bir strateji izleyecek<\/h2>\n\n\n\n<p>Hat\u0131rlarsan\u0131z Musk, ge\u00e7en hafta Twitter\u2019da, arac\u0131n\u0131 tamir ettirmek i\u00e7in bir ayd\u0131r bekledi\u011finden \u015fikayet eden Teksas\u2019taki bir Tesla sahibine yan\u0131t olarak, \u201cTesla hizmetini harika hale getirmek i\u00e7in ilerletmeyi\u201d bir \u00f6ncelik haline getirdi\u011fi y\u00f6n\u00fcnde yan\u0131tlam\u0131\u015ft\u0131. Ana ak\u0131m otomobil \u00fcreticilerinin aksine Tesla, bayilere g\u00fcvenmek yerine ara\u00e7lar\u0131 kendi ma\u011fazalar\u0131nda ve online olarak sat\u0131yor. Bu da \u015firketin birinci elden daha \u00e7ok ara\u00e7 satmas\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n<p>\u00c7in Binek Ara\u00e7 Birli\u011fi\u2019ne g\u00f6re, ABD\u2019li otomobil \u00fcreticisi y\u0131l\u0131n ilk sekiz ay\u0131nda 400.000 \u00c7in yap\u0131m\u0131 Model 3 ve Model Y otomobil satt\u0131 ve bunlar\u0131n %60\u2032\u0131 yerel olarak sat\u0131ld\u0131.&nbsp;Bu rakam ge\u00e7ti\u011fimiz seneye&nbsp; g\u00f6re %67 daha fazlayd\u0131.<\/p>\n\n\n\n<p>Bir analist, Tesla\u2019n\u0131n BYD\u2019nin&nbsp;ard\u0131ndan ikinci en b\u00fcy\u00fck elektrikli ara\u00e7 markas\u0131 haline geldi\u011fi \u00c7in\u2019deki yakla\u015f\u0131m\u0131ndaki de\u011fi\u015fikli\u011fin,&nbsp;markas\u0131n\u0131 d\u00fcnyan\u0131n en b\u00fcy\u00fck otomobil pazar\u0131nda kurdu\u011funa g\u00f6re art\u0131k m\u00fc\u015fteri sadakati olu\u015fturmas\u0131 gerekti\u011finin kabul\u00fcn\u00fc yans\u0131taca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n<p>\u015eanghay merkezli dan\u0131\u015fmanl\u0131k \u015firketi Automotive Foresight\u2019\u0131n genel m\u00fcd\u00fcr\u00fc Yale Zhang \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131; \u201c\u00d6zellikle onar\u0131m i\u015fi kazan\u00e7l\u0131 hale geldi\u011finde, pahal\u0131 al\u0131\u015fveri\u015f merkezlerinde showroom a\u00e7maya gerek yok. Markay\u0131 konumland\u0131rmak i\u00e7in \u015fehir merkezinde sadece bir veya iki showroom tutmak, ancak daha \u00e7ok banliy\u00f6lere ta\u015f\u0131mak daha mant\u0131kl\u0131.\u201d<\/p>\n\n\n\n<p>Tesla, ilk ma\u011fazas\u0131n\u0131 2013 y\u0131l\u0131nda Pekin\u2019in merkezinde a\u00e7t\u0131 ve \u015fu anda \u00fclke genelinde, potansiyel al\u0131c\u0131lar i\u00e7in modelleri sergileyen ve test s\u00fcr\u00fc\u015fleri d\u00fczenleyen 200\u2032den fazla sat\u0131\u015f noktas\u0131na sahip. Ancak ma\u011fazalar\u0131n yar\u0131s\u0131ndan fazlas\u0131, mekan\u0131n k\u0131s\u0131tl\u0131 oldu\u011fu y\u00fcksek kiral\u0131 lokasyonlarda oldu\u011fu i\u00e7in bak\u0131m hizmeti vermemektedir.\u00a0Buna Tesla\u2019n\u0131n Pekin\u2019deki ilk ma\u011fazas\u0131 ve \u015eanghay\u2019daki ilk ma\u011fazas\u0131 da dahildir.<\/p>\n\n\n\n<p>Reuters say\u0131m\u0131na g\u00f6re, Tesla\u2019n\u0131n Shenzhen ve Chengdu da dahil olmak \u00fczere \u00c7in\u2019in en b\u00fcy\u00fck yedi kentindeki showroomlar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 \u015fu anda \u015fehir merkezlerinde. Di\u011fer \u015firketler gibi Tesla da ma\u011fazalar\u0131ndaki trafikte \u00c7in\u2019in bir fabrikas\u0131n\u0131n bulundu\u011fu \u015eanghay da dahil olmak pandemi nedeniyle d\u00fc\u015f\u00fc\u015f yaiam\u0131yor.\u00a0Reuters, Tesla\u2019n\u0131n ka\u00e7 tane kentsel showroom\u2019u kapatmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc, h\u0131zla b\u00fcy\u00fcyen \u00c7in&#8217;e yak\u0131n k\u00fc\u00e7\u00fck b\u00f6lgelerde ka\u00e7 yeni yerin a\u00e7\u0131labilece\u011fini veya bu vardiyan\u0131n maliyetinin ne olaca\u011f\u0131n\u0131 belirleyemedi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tesla&#8217;ya yak\u0131n kaynaklar b\u00fcy\u00fck pazar\u0131 olan \u00c7in\u2019de elektrikli otomobil satma \u015feklini yeniden de\u011ferlendirdi\u011fini ve Covid k\u0131s\u0131tlamalar\u0131 s\u0131ras\u0131nda trafi\u011fin d\u00fc\u015ft\u00fc\u011f\u00fc Pekin gibi \u015fehirlerdeki g\u00f6steri\u015fli al\u0131\u015fveri\u015f merkezlerindeki baz\u0131 showroom\u2019lar\u0131 kapatmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. Tesla, Elon Musk\u2019\u0131n kat\u0131 ofise d\u00f6n\u00fc\u015f politikas\u0131yla m\u00fccadele ediyor S\u00f6ylenenlere g\u00f6re Elon Musk uzun gecikmelerden \u015fikayet eden mevcut m\u00fc\u015fteriler i\u00e7in hizmeti iyile\u015ftirme hedefine ula\u015fmak i\u00e7in [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":35069,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69,70],"class_list":["post-35068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-elon-musk","tag-tesla"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/35068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=35068"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/35068\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/35069"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=35068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=35068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=35068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}