{"id":34380,"date":"2022-09-14T09:30:00","date_gmt":"2022-09-14T06:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=34380"},"modified":"2022-09-14T09:17:43","modified_gmt":"2022-09-14T06:17:43","slug":"applein-uygulama-gelirleri-googlei-katladi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/applein-uygulama-gelirleri-googlei-katladi\/","title":{"rendered":"Apple’\u0131n uygulama gelirleri, Google’\u0131 katlad\u0131"},"content":{"rendered":"\n

Tensor Tower taraf\u0131ndan 2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine dair yeni sekt\u00f6r raporu geldi. Rapora g\u00f6re Apple\u2019\u0131n uygulamalardan elde etti\u011fi gelir, Google\u2019\u0131n iki kat\u0131na ula\u015ft\u0131. \u0130\u015fte detaylar.<\/p>\n\n\n\n

Sensor Tower Store Intelligence taraf\u0131ndan App Store ve Google Play kapsam\u0131nda yeni bir derleme yap\u0131ld\u0131. Uygulama i\u00e7i sat\u0131n almalar, premium uygulamalar ve abonelikler i\u00e7in kapsaml\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftiren \u015firket, ayr\u0131nt\u0131l\u0131 raporunu payla\u015ft\u0131. Rapora g\u00f6re aktif kullan\u0131c\u0131 say\u0131s\u0131 baz\u0131 sekt\u00f6rlerde iki kata varan art\u0131\u015f ya\u015fand\u0131.<\/p>\n\n\n\n

Android i\u00e7in Spotify indir<\/a> \/ iOS i\u00e7in Spotify indir<\/a><\/p>\n\n\n\n

Android i\u00e7in Snapchat indir<\/a> \/ iOS i\u00e7in Snapchat indir<\/a><\/p>\n\n\n\n

Medikal sekt\u00f6r\u00fc zirvede<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Uygulama kategorilerine y\u00f6nelik yap\u0131lan de\u011ferlendirmede, en \u00e7ok kullan\u0131lan 100 mobil uygulama kapsam alt\u0131na al\u0131nd\u0131. Bu kapsamda ise medikal sekt\u00f6r\u00fc y\u0131ldan y\u0131la en b\u00fcy\u00fck b\u00fcy\u00fcmeyi yakalad\u0131. Medikalin ard\u0131ndan ise navigasyon, seyahat, Business kategorileri s\u0131raland\u0131.<\/p>\n\n\n\n

Uygulama gelirleri sabit kald\u0131<\/h2>\n\n\n\n

App Store ve Google Play\u2019de uygulama i\u00e7i sat\u0131n almalar, premium uygulamalar ve uygulamalar ve mobil oyunlardaki aboneliklere y\u00f6nelik k\u00fcresel t\u00fcketici harcamalar 2021 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine g\u00f6re sabit kald\u0131. Sadece y\u00fczde 0,6 oran\u0131nda art\u0131\u015f yakalanan bu alanda, 32,5 milyar dolarl\u0131k bir gelir elde edildi. Uygulama gelirlerinde TikTok en b\u00fcy\u00fck gelire ula\u015fan uygulama olarak dikkat \u00e7ekti. \u00c7eyrek genelinde uygulamada 821 milyon dolarl\u0131k harcama yap\u0131ld\u0131.<\/p>\n\n\n\n

\u0130\u015fte en \u00e7ok has\u0131lat yapan uygulamalar<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n

App Store ve Google Play’de ilk kez yap\u0131lan indirmelerde y\u0131ll\u0131k bazda y\u00fczde 1,1 art\u0131\u015f ya\u015fand\u0131 ve 36,8 milyar indirmeye ula\u015f\u0131ld\u0131. <\/p>\n\n\n\n

iOS i\u00e7in TikTok indir<\/a> \/ Android i\u00e7in TikTok indir<\/a><\/p>\n\n\n\n

iOS i\u00e7in Instagram indir<\/a> \/ Android i\u00e7in Instagram indir<\/a><\/p>\n\n\n\n

iOS i\u00e7in Facebook indir<\/a> \/ Android i\u00e7in Facebook indir<\/a><\/p>\n\n\n\n

Her iki platform da yakla\u015f\u0131k olarak ayn\u0131 b\u00fcy\u00fcd\u00fc. Apple y\u0131ldan y\u0131la y\u00fczde 1,2 artarak 8,5 milyar indirmeye, Google ise y\u00fczde 1,1 artarak 28,3 milyar indirmeye ula\u015ft\u0131. \u0130ndirmelere y\u00f6nelik rapor \u015f\u00f6yle;<\/p>\n\n\n\n

\"\"
Uygulama ve oyunlar\u0131n k\u00fcresel indirme oranlar\u0131<\/figcaption><\/figure>\n\n\n\n

T\u00fcketici harcamalar\u0131 ara\u015ft\u0131rmas\u0131nda ise y\u00fczde 7,1 oran\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fand\u0131. Bu d\u00fc\u015f\u00fc\u015f ile harcamalar ilk \u00e7eyrekte 21 milyar dolara geriledi. Google ve App Store, bu d\u00fc\u015f\u00fc\u015f nedeniyle \u00f6nceki d\u00f6nemlere g\u00f6re daha d\u00fc\u015f\u00fck gelirlere ula\u015ft\u0131. Apple, 12.9 milyar dolarl\u0131k bir gelir elde ederken, Google, 8.1 milyar dolarda kald\u0131. Apple, uygulama gelirleriyle de daha iyi bir performans kaydetti\u011fini net olarak g\u00f6sterdi.<\/p>\n\n\n\n

\"\"
En \u00e7ok indirilen uygulamalar<\/figcaption><\/figure>\n\n\n\n

Raporun sonunda sekt\u00f6rel de\u011ferlendirme yapan Sensor Tower, \u201c2021’de her iki ma\u011fazan\u0131n ya\u015fad\u0131\u011f\u0131 \u00e7ift haneli y\u00fczde b\u00fcy\u00fcmesiyle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, harcama b\u00fcy\u00fcmesi 2022’nin ilk \u00e7eyre\u011finde yava\u015flad\u0131. Bu, COVID-19’un ba\u015flang\u0131c\u0131nda a\u015f\u0131r\u0131 h\u0131zl\u0131 b\u00fcy\u00fcmenin ard\u0131ndan pazarda normalle\u015fmenin yan\u0131 s\u0131ra yava\u015flayan harcamay\u0131 g\u00f6steriyor. Artan ya\u015fam maliyeti gibi fakt\u00f6rler bu durumu etkiledi. Bununla birlikte, COVID-19 nedeniyle art\u0131\u015f g\u00f6ren kategorilerde y\u0131ldan y\u0131la art\u0131\u015f devam etti.<\/p>\n\n\n\n

iOS i\u00e7in Disney+ indir<\/a> \/ Android i\u00e7in Disney+ indir<\/a><\/p>\n\n\n\n

iOS i\u00e7in Netflix indir<\/a> \/ Android i\u00e7in Netflix indir<\/a><\/p>\n\n\n\n

Android i\u00e7in WhatsApp indir<\/a> \/ iOS i\u00e7in WhatsApp indir<\/a><\/p>\n\n\n\n

Android i\u00e7in Twitter indir<\/a> \/ iOS i\u00e7in Twitter indir<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tensor Tower taraf\u0131ndan 2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fine dair yeni sekt\u00f6r raporu geldi. Rapora g\u00f6re Apple\u2019\u0131n uygulamalardan elde etti\u011fi gelir, Google\u2019\u0131n iki kat\u0131na ula\u015ft\u0131. \u0130\u015fte detaylar. Sensor Tower Store Intelligence taraf\u0131ndan App Store ve Google Play kapsam\u0131nda yeni bir derleme yap\u0131ld\u0131. Uygulama i\u00e7i sat\u0131n almalar, premium uygulamalar ve abonelikler i\u00e7in kapsaml\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftiren \u015firket, ayr\u0131nt\u0131l\u0131 […]<\/p>\n","protected":false},"author":6,"featured_media":34385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[104,81],"class_list":["post-34380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobil","tag-apple","tag-google"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/34380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=34380"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/34380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/34385"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=34380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=34380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=34380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}