{"id":34161,"date":"2022-09-09T18:00:00","date_gmt":"2022-09-09T15:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=34161"},"modified":"2022-09-10T11:58:26","modified_gmt":"2022-09-10T08:58:26","slug":"evan-spiegelden-calisanlarina-mektup","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/evan-spiegelden-calisanlarina-mektup\/","title":{"rendered":"Evan Spiegel&#8217;den \u00e7al\u0131\u015fanlar\u0131na mektup"},"content":{"rendered":"\n<p>Son d\u00f6nemlerde ekonomideki k\u00f6t\u00fc gidi\u015fat, hissse senetlerinde d\u00fc\u015f\u00fc\u015f ve i\u015ften \u00e7\u0131karmalarla zor bir s\u00fcre\u00e7ten ge\u00e7en Evan Spiegel, bu hafta \u00e7al\u0131\u015fanlara \u015firketin gelecek y\u0131l gelirini ve kullan\u0131c\u0131 taban\u0131n\u0131 nas\u0131l art\u0131rmay\u0131 planlad\u0131\u011f\u0131n\u0131 anlatt\u0131.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.indir.com\/haber\/snapchat-plusa-yeni-ozellikler-geliyor\/\">Snapchat Plus\u2019a yeni \u00f6zellikler geliyor<\/a><a href=\"https:\/\/www.indir.com\/haber\/author\/onurkose\/\"><\/a><\/p>\n\n\n\n<p>6 Eyl\u00fcl&#8217;de \u00e7al\u0131\u015fanlara g\u00f6nderilen ve The Verge taraf\u0131ndan elde edilen dahili bir notta Spiegel, \u015firketin Snapchat&#8217;in kullan\u0131c\u0131 taban\u0131n\u0131 gelecek y\u0131l\u0131n sonuna kadar y\u00fczde 30 art\u0131rarak 450 milyona \u00e7\u0131karmay\u0131 ve gelirini 6 milyar dolara \u00e7\u0131karmay\u0131 hedefledi\u011fini s\u00f6yledi. Bu gelirin 350 milyon dolar\u0131n\u0131n, Snapchat&#8217;in ek \u00f6zelliklerin kilidini a\u00e7mak i\u00e7in yak\u0131n zamanda tan\u0131t\u0131lan \u00fccretli abonelikten gelece\u011fini ve bu y\u0131l\u0131n sonuna kadar 4 milyon aboneye ula\u015fma yolunda oldu\u011funu s\u00f6yledi. Spiegel, Snap \u00e7al\u0131\u015fanlar\u0131na yakla\u015f\u0131k 4.000 kelimelik notta \u015funlar\u0131 s\u00f6yledi<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p> \u201cUfukta zorluklar g\u00f6rd\u00fck ve bahislerimizi buna g\u00f6re koruduk, ancak yine de 2022&#8217;nin yeni ekonomik ger\u00e7e\u011fiyle y\u00fcz\u00fcm\u00fcze sert bir \u015fekilde yumruk att\u0131k. Ukrayna&#8217;daki Sava\u015f\u0131, h\u0131zla y\u00fckselen enerji ve g\u0131da maliyetlerini, s\u00fcrekli y\u00fcksek enflasyonu ve federal fon oran\u0131nda ge\u00e7en Eyl\u00fcl&#8217;den bu yana 45 kattan fazla art\u0131\u015f beklemiyorduk. Kararl\u0131 bir \u015fekilde yeni bir d\u00f6neme girdik ve bu yeni realitede ba\u015far\u0131l\u0131 olmak i\u00e7in uyum sa\u011flamal\u0131 ve \u00fcstesinden gelmeliyiz.\u201d<\/p><\/blockquote>\n\n\n\n<p>Snap s\u00f6zc\u00fcs\u00fc Russ Caditz-Peck mektubun ger\u00e7ek oldu\u011funu do\u011frulad\u0131. Snap k\u0131sa s\u00fcre \u00f6nce i\u015f g\u00fcc\u00fcn\u00fcn y\u00fczde 20&#8217;sini i\u015ften \u00e7\u0131kard\u0131 ve k\u0131sa s\u00fcre \u00f6nce tan\u0131t\u0131lan kameral\u0131 drone gibi t\u00fcm ekipleri ve projeleri kesti. Yine de Spiegel, \u015firketin &#8220;bilgisayarda bir sonraki b\u00fcy\u00fck evrimi temsil etti\u011fini&#8221; d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fc art\u0131r\u0131lm\u0131\u015f ger\u00e7ekli\u011fe ba\u011fl\u0131 kald\u0131\u011f\u0131n\u0131 ve yeni nesil Spectacles AR g\u00f6zl\u00fcklerinin geli\u015ftirilme a\u015famas\u0131nda oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n<p>Spiegel s\u00f6zlerine \u015fu \u015fekilde devam etti;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklikte liderlik, Snap i\u00e7in \u00f6nemlidir, \u00e7\u00fcnk\u00fc uzun vadede yat\u0131r\u0131m yapmaktan, teknik olarak zor \u015feyler in\u015fa etmekten ve kopyalanmas\u0131 giderek zorla\u015fan bir platform b\u00fcy\u00fctmekten gelen kal\u0131c\u0131 bir rekabet avantaj\u0131 olu\u015fturmam\u0131za yard\u0131mc\u0131 olur. Ayr\u0131ca, bir sonraki b\u00fcy\u00fck platform ge\u00e7i\u015finden faydalanmam\u0131z\u0131 da sa\u011fl\u0131yor: mobilden giyilebilir cihazlara. Bu de\u011fi\u015fime \u00f6nc\u00fcl\u00fck etmek, insanl\u0131\u011f\u0131n ilerlemesine en anlaml\u0131 katk\u0131lar\u0131m\u0131zdan biri olacakt\u0131r; insanlara kendilerini ifade etmeleri, an\u0131 ya\u015famalar\u0131, d\u00fcnya hakk\u0131nda bilgi edinmeleri ve birlikte e\u011flenmeleri i\u00e7in g\u00fc\u00e7 veriyor.\u201d<\/p><\/blockquote>\n\n\n\n<p><br>Nottan \u00f6ne \u00e7\u0131kan di\u011fer baz\u0131 noktalar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Snap, 2023&#8217;te i\u00e7eri\u011fe harcanan zaman\u0131 kullan\u0131c\u0131 ba\u015f\u0131na y\u00fczde 10 art\u0131rmay\u0131 hedefliyor.<\/li><li>Kullan\u0131c\u0131lar\u0131n y\u00fczde 35&#8217;inin Snapchat&#8217;in Harita sekmesiyle her g\u00fcn etkile\u015fim kurmas\u0131n\u0131 ve TikTok rakibi Spotlight&#8217;taki kullan\u0131c\u0131lar\u0131n y\u00fczde 30&#8217;unun gelecek y\u0131l her g\u00fcn etkile\u015fimde bulunmas\u0131n\u0131 istiyor.<\/li><li>Plan, 6 milyar dolar gelir ve en az 1 milyar dolar gelir elde etmek. 2023&#8217;te serbest nakit ak\u0131\u015f\u0131.<\/li><li>Snap, AR tabanl\u0131 reklamc\u0131l\u0131\u011f\u0131n gelecek y\u0131l toplam reklam gelirinin y\u00fczde 10&#8217;unu olu\u015fturmas\u0131n\u0131 istiyor.<\/li><li>\u015eirket, Lens ad\u0131 verilen AR efektlerini kullanan ki\u015filerin say\u0131s\u0131n\u0131 art\u0131rmak istiyor. , gelecek y\u0131l di\u011fer uygulamalarda ayl\u0131k 1 milyar kullan\u0131c\u0131ya ula\u015facak.<\/li><li>Teknolojisini di\u011fer \u015firketlere satmak i\u00e7in bir AR kurumsal b\u00f6l\u00fcm\u00fc kuruyor.<\/li><\/ul>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/snapchat.indir.com\/android\" target=\"_blank\" rel=\"noopener\">Snapchat indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/snapchat.indir.com\/iphone\" target=\"_blank\" rel=\"noopener\">Snapchat indir<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son d\u00f6nemlerde ekonomideki k\u00f6t\u00fc gidi\u015fat, hissse senetlerinde d\u00fc\u015f\u00fc\u015f ve i\u015ften \u00e7\u0131karmalarla zor bir s\u00fcre\u00e7ten ge\u00e7en Evan Spiegel, bu hafta \u00e7al\u0131\u015fanlara \u015firketin gelecek y\u0131l gelirini ve kullan\u0131c\u0131 taban\u0131n\u0131 nas\u0131l art\u0131rmay\u0131 planlad\u0131\u011f\u0131n\u0131 anlatt\u0131. Snapchat Plus\u2019a yeni \u00f6zellikler geliyor 6 Eyl\u00fcl&#8217;de \u00e7al\u0131\u015fanlara g\u00f6nderilen ve The Verge taraf\u0131ndan elde edilen dahili bir notta Spiegel, \u015firketin Snapchat&#8217;in kullan\u0131c\u0131 taban\u0131n\u0131 gelecek [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":34162,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[6789,297],"class_list":["post-34161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-evan-spiegel","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/34161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=34161"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/34161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/34162"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=34161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=34161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=34161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}