Appsumer taraf\u0131ndan Sal\u0131 g\u00fcn\u00fc yay\u0131nlanan bir ara\u015ft\u0131rmaya g\u00f6re, Apple dijital reklamlarda ivme kazan\u0131rken, Google ve Facebook ivme kaybediyor.<\/p>\n\n\n\n
Facebook\u2019a Apple\u2019dan b\u00fcy\u00fck darbe<\/a><\/a><\/p>\n\n\n\n 100\u2032den fazla farkl\u0131 t\u00fcketici uygulama \u015firketinin \u00e7evrimi\u00e7i reklam b\u00fct\u00e7elerinin analizine dayanan ara\u015ft\u0131rma, Apple\u2019\u0131n reklam i\u015finin, \u015firketin 2021\u2032deki b\u00fcy\u00fck iOS gizlilik g\u00fcncellemesinden yararland\u0131\u011f\u0131n\u0131 ve bunun Facebook gibi \u015firketlerin kullan\u0131c\u0131lar\u0131 izlemesini zorla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 buldu. <\/p>\n\n\n\n Apple\u2019\u0131n arama a\u011f\u0131 reklamlar\u0131, insanlar\u0131n iPhone \u00fcreticisinin App Store\u2019unda reklam vermesine olanak tan\u0131r. Appsumer, ikinci \u00e7eyrek i\u00e7in reklamveren benimseme oran\u0131n\u0131n bir \u00f6nceki y\u0131la g\u00f6re neredeyse 4 puan artarak %94,8\u2032e y\u00fckseldi\u011fini, Facebook\u2019un benimsenmesinin ise 3 puan d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc ve %82,8\u2032e d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc s\u00f6yledi. Google\u2019\u0131n oran\u0131 2 puan azalarak %94,8\u2032e geriledi.<\/p>\n\n\n\n InMobi\u2019nin sahibi oldu\u011fu Appsumer\u2019e g\u00f6re Apple, \u201creklamverenlerin benimsenmesinin en \u00fcst tablosunda Facebook ve Google ikilisine kat\u0131ld\u0131\u201d.<\/p>\n\n\n\n Appsumer\u2019in genel m\u00fcd\u00fcr\u00fc Shumel Lais, Apple\u2019\u0131n geli\u015fmi\u015f konumunu, indirmeleri desteklemek i\u00e7in b\u00fcy\u00fck paralar \u00f6demeye istekli uygulama geli\u015ftiricilerinin say\u0131s\u0131ndaki art\u0131\u015fa ba\u011flad\u0131. Ayn\u0131 zamanda, Apple\u2019\u0131n Uygulama \u0130zleme \u015eeffafl\u0131\u011f\u0131 (ATT) g\u00fcncellemesi, Facebook gibi reklam tabanl\u0131 uygulamalar\u0131n markalara \u00e7evrimi\u00e7i reklam kampanyalar\u0131nda yard\u0131mc\u0131 olmak i\u00e7in kullanabilece\u011fi veri miktar\u0131n\u0131 s\u0131n\u0131rlad\u0131.<\/p>\n\n\n\n Lais konu hakk\u0131nda \u015funlar\u0131 dile getirdi<\/p>\n\n\n\n \u201cOlduk\u00e7a ilgin\u00e7 olan \u015feylerden biri, daha geni\u015f a\u011fa uygulanan ATT \u00f6l\u00e7\u00fcm s\u0131n\u0131rlamalar\u0131n\u0131n ayn\u0131 \u015fekilde Apple i\u00e7in mevcut olmamas\u0131d\u0131r\u201d dedi. \u201cYani Apple\u2019\u0131n iOS\u2019taki di\u011fer kanallarda biraz daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck veya avantaja sahip oldu\u011funu s\u00f6yleyebilirsiniz.\u201d<\/p><\/blockquote>\n\n\n\n Apple\u2019\u0131n geli\u015ftiricilere y\u00f6nelik \u00e7evrimi\u00e7i reklamlar\u0131ndaki y\u00fckseli\u015fi, perakendeciler m\u00fc\u015fterilerinin g\u00fcvendi\u011fi sitelerde \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in daha fazla para harcad\u0131k\u00e7a Amazon\u2019un e-ticaretteki konumunu yans\u0131t\u0131yor.<\/p>\n\n\n\n C\u00fczdan pay\u0131 olarak adland\u0131r\u0131lan \u00e7evrimi\u00e7i reklamc\u0131l\u0131\u011fa yap\u0131lan toplam uygulama geli\u015ftirici harcamas\u0131 a\u00e7\u0131s\u0131ndan, Google %34 ile en \u00fcst s\u0131rada yer al\u0131yor. Facebook %28 ile ikinci, Apple ise %15 ile ikinci s\u0131rada yer al\u0131yor. Amazon, geli\u015ftiriciler i\u00e7in bir platform olmad\u0131\u011f\u0131 i\u00e7in listelenmedi.<\/p>\n\n\n\n Pazar\u0131n alt ucunda TikTok, yine ATT taraf\u0131ndan d\u00f6v\u00fclm\u00fc\u015f olan Snap\u2019i geride b\u0131rakt\u0131. Appsumer, TikTok\u2019un %3 pazar pay\u0131na sahip oldu\u011funu ve Snap\u2019in %2\u2032de oldu\u011funu s\u00f6yledi.<\/p>\n\n\n\n Snap\u2019i ge\u00e7mesine ra\u011fmen, TikTok\u2019un benimsenme oran\u0131 ikinci \u00e7eyrekte yakla\u015f\u0131k y\u00fczde 7 puan d\u00fc\u015ft\u00fc. Lais, uygulama geli\u015ftiricilerinin hala k\u0131sa video hizmetinde hangi reklamlar\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 bulmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n Lais, \u201cMarkalar, TikTok\u2019un her sekt\u00f6r i\u00e7in \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamaya hala uyum sa\u011fl\u0131yor olabilir\u201d dedi.<\/p>\n\n\n\n Rakamlar Facebook i\u00e7in hi\u00e7 de fena de\u011fildi. Lais, c\u00fczdan pay\u0131n\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte 4 puan artarak %28\u2032e y\u00fckseldi\u011fini ve sosyal medya \u015firketinin baz\u0131 \u201ciyile\u015fme i\u015faretleri\u201d ya\u015fad\u0131\u011f\u0131n\u0131 belirtti. Temmuz ay\u0131nda, Facebook ana \u015firketi Meta , ikinci \u00e7eyrek gelirinde beklenenden daha h\u0131zl\u0131 bir d\u00fc\u015f\u00fc\u015f bildirdi ve sat\u0131\u015flar\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte bir y\u0131l \u00f6nceki d\u00f6neme g\u00f6re tekrar d\u00fc\u015fece\u011fini s\u00f6yledi.<\/p>\n\n\n\n Lais, Facebook\u2019un, arama terimlerine dayal\u0131 reklamlar sunan Google ve Apple\u2019a kar\u015f\u0131 reklamlar\u0131n s\u00fck\u00fbnetinden yararland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n Lais son olarak \u015fu a\u00e7\u0131klamay\u0131 yapt\u0131;<\/p>\n\n\n\n \u201cFacebook\u2019un hala \u00e7ok benzersiz \u00f6zellikleri var ve insanlar bir t\u00fcr ke\u015fif modunda olduklar\u0131 bir zihniyet i\u00e7indeler, bu y\u00fczden orada hala f\u0131rsat var\u201d <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":" Appsumer taraf\u0131ndan Sal\u0131 g\u00fcn\u00fc yay\u0131nlanan bir ara\u015ft\u0131rmaya g\u00f6re, Apple dijital reklamlarda ivme kazan\u0131rken, Google ve Facebook ivme kaybediyor. Facebook\u2019a Apple\u2019dan b\u00fcy\u00fck darbe 100\u2032den fazla farkl\u0131 t\u00fcketici uygulama \u015firketinin \u00e7evrimi\u00e7i reklam b\u00fct\u00e7elerinin analizine dayanan ara\u015ft\u0131rma, Apple\u2019\u0131n reklam i\u015finin, \u015firketin 2021\u2032deki b\u00fcy\u00fck iOS gizlilik g\u00fcncellemesinden yararland\u0131\u011f\u0131n\u0131 ve bunun Facebook gibi \u015firketlerin kullan\u0131c\u0131lar\u0131 izlemesini zorla\u015ft\u0131rd\u0131\u011f\u0131n\u0131 buldu. Apple\u2019\u0131n arama a\u011f\u0131 reklamlar\u0131, insanlar\u0131n iPhone \u00fcreticisinin App […]<\/p>\n","protected":false},"author":10,"featured_media":33689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[104,106,81],"class_list":["post-33688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-apple","tag-facebook","tag-google"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/33688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=33688"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/33688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/33689"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=33688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=33688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=33688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Apple reklamlarda g\u00fc\u00e7 kazan\u0131rken Google ve Facebook g\u00fc\u00e7 kaybediyor<\/h2>\n\n\n\n