{"id":32112,"date":"2022-08-16T17:03:38","date_gmt":"2022-08-16T14:03:38","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=32112"},"modified":"2022-08-16T17:03:41","modified_gmt":"2022-08-16T14:03:41","slug":"2022de-e-ticaret-uygulamalarinda-buyumeyi-destekleyen-6-trend","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/2022de-e-ticaret-uygulamalarinda-buyumeyi-destekleyen-6-trend\/","title":{"rendered":"2022’de e-ticaret uygulamalar\u0131nda b\u00fcy\u00fcmeyi destekleyen 6 trend"},"content":{"rendered":"\n

Pandemi ile kullan\u0131mlar\u0131 artan e-ticaret uygulamalar\u0131 d\u00fcnya genelinde b\u00fcy\u00fck bir ilgi g\u00f6rd\u00fc. \u00d6zel kampanyalar, indirimler, h\u0131zl\u0131 teslimat ve m\u00fc\u015fteri destek sistemleri k\u0131sa s\u00fcre i\u00e7erisinde hemen hemen d\u00fcnyan\u0131n her yerinde e-ticaret uygulamalar\u0131n\u0131 daha pop\u00fcler hale geldi.  Adjust MENA Genel M\u00fcd\u00fcr\u00fc Ozan Can \u015ei\u015fman ise e-ticaret uygulamalar\u0131n\u0131n b\u00fcy\u00fcmesinde itici g\u00fc\u00e7 olan 6 trendi anlatt\u0131.<\/p>\n\n\n\n

\"2022'de
Adjust MENA Genel M\u00fcd\u00fcr\u00fc Ozan Can \u015ei\u015fman<\/figcaption><\/figure>\n\n\n\n

Sekt\u00f6rdeki b\u00fcy\u00fcme s\u00fcr\u00fcyor<\/h2>\n\n\n\n

Business of Apps taraf\u0131ndan yap\u0131lan son ara\u015ft\u0131rmada, mobil e-ticaret cirosu 3.7 trilyon dolara ula\u015fmay\u0131 ba\u015fard\u0131. \u00dcstelik e-ticaret operasyonlar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 mobil cihazlar arac\u0131l\u0131\u011f\u0131 ile ger\u00e7ekle\u015ftirildi. Peki, e-ticaret uygulamalar\u0131n\u0131n rekabetten ayr\u0131\u015fmas\u0131nda, b\u00fcy\u00fcmesinde neler etkili oluyor? \u0130\u015fte Ozan Can \u015ei\u015fman\u2019a g\u00f6re 2022’de e-ticaret uygulamalar\u0131nda b\u00fcy\u00fcmeyi destekleyen 6 trend.<\/p>\n\n\n\n

\u0130\u015fte 2022’de e-ticaret uygulamalar\u0131nda b\u00fcy\u00fcmeyi destekleyen 6 trend<\/h2>\n\n\n\n

1.      Sesli deneyimler<\/h3>\n\n\n\n

Sesli deneyimler, modas\u0131 ge\u00e7ecek bir alan olarak g\u00f6r\u00fclse de 2022 y\u0131l\u0131nda hala pop\u00fcler. \u00d6zellikle podcastler ile yakalanan yeni trend, sesli deneyimlerin artmas\u0131nda en \u00f6nemli etkenlerden birisi. Spotify gibi pop\u00fcler uygulamalar, kullan\u0131c\u0131lar\u0131n daha iyi bir deneyim ya\u015famas\u0131 ad\u0131na \u00f6zel ses ara\u00e7lar\u0131n\u0131 test ediyor.  E-ticaret alan\u0131nda da sesli deneyimlerin g\u00fcnden g\u00fcne artmaya ba\u015flamas\u0131, trendin h\u0131zl\u0131 bir \u015fekilde entegre edilmesini sa\u011fl\u0131yor. Yaz\u0131 yerini alacak ses, kullan\u0131c\u0131lar\u0131n ses kay\u0131tlar\u0131yla inceleme yapmas\u0131n\u0131, de\u011ferlendirmelerde bulunmas\u0131n\u0131 sa\u011flayacak.<\/p>\n\n\n\n

2.      Canl\u0131 yay\u0131n al\u0131\u015fveri\u015fleri<\/h3>\n\n\n\n

Canl\u0131 al\u0131\u015fveri\u015f, e-ticaretteki bir sonraki trend. Instagram Live, YouTube gibi pop\u00fcler platformlarda \u00f6rneklerini g\u00f6rmeye ba\u015flad\u0131\u011f\u0131m\u0131z canl\u0131 al\u0131\u015fveri\u015f, hem tan\u0131t\u0131m hem de kolay bir \u015fekilde \u00fcr\u00fcne sahip olmay\u0131 sa\u011fl\u0131yor. 2021 y\u0131l\u0131 genelinde yap\u0131lan canl\u0131 yay\u0131n al\u0131\u015fveri\u015flerinde klasik e-ticaret \u00e7al\u0131\u015fmalar\u0131na g\u00f6re 10 kata varan bir d\u00f6n\u00fc\u015f\u00fcm al\u0131nm\u0131\u015f durumda. Sadece ABD\u2019deki canl\u0131 al\u0131\u015fveri\u015f sekt\u00f6r\u00fcn\u00fcn 35 milyar dolara ula\u015faca\u011f\u0131n\u0131n \u00f6ng\u00f6r\u00fclmesi, canl\u0131 yay\u0131n al\u0131\u015fveri\u015flerinin e-ticaret uygulamalar\u0131nda ne kadar \u00f6nemli bir etken oldu\u011funu g\u00f6steriyor.<\/p>\n\n\n\n

3.      \u015eimdi al, sonra \u00f6de hizmetleri<\/h3>\n\n\n\n

D\u00fcnya genelinde Apple, Klarna ve Afterpay gibi \u015firketler taraf\u0131ndan sunulan T\u00fcrkiye\u2019de ise HepsiBurada gibi al\u0131\u015fveri\u015f platformlar\u0131nda yer bulan \u015fimdi al, sonra \u00f6de sistemi, kullan\u0131c\u0131lar i\u00e7in olduk\u00e7a cazip. Bu sistemi benimseyen e-ticaret uygulamalar\u0131ndaki etkinlikler artarken kullan\u0131c\u0131lar\u0131n daha uygun \u00f6deme \u015fartlar\u0131na sahip olmas\u0131n\u0131 sa\u011fl\u0131yor ve \u00fcr\u00fcn\u00fc sat\u0131n almak i\u00e7in beklemesini gerektirmiyor.<\/p>\n\n\n\n

4.      CTV reklamc\u0131l\u0131\u011f\u0131<\/h3>\n\n\n\n

Connected TV (CTV) reklamc\u0131l\u0131\u011f\u0131 pazarlama sekt\u00f6r\u00fcn\u00fcn en \u00f6nemli kanallar\u0131ndan birisi haline geldi. Apple\u2019\u0131n iOS 14.5 ve Google\u2019\u0131n 3. Parti cookie\u2019leri devre d\u0131\u015f\u0131 b\u0131rakmas\u0131yla \u00e7ok daha kritik hale gelen CTV; pazarlamada kartlar\u0131n yeniden da\u011f\u0131t\u0131lmas\u0131n\u0131 sa\u011flad\u0131. Yurt d\u0131\u015f\u0131nda ba\u015far\u0131l\u0131 \u00f6rnekleri olan CTV reklamc\u0131l\u0131\u011f\u0131,  e-ticaretin b\u00fcy\u00fcmesindeki bir di\u011fer trend, etken olacak.<\/p>\n\n\n\n

5.      Headless commerce<\/h3>\n\n\n\n

Farkl\u0131 dijital alanlar\u0131n birbiriyle ba\u011flanmas\u0131n\u0131 ve b\u00f6ylece farkl\u0131 pazarlarda daha y\u00fcksek etkile\u015fimin sa\u011flanmas\u0131 ad\u0131na headless teknolojileri b\u00fcy\u00fck \u00f6nem kazand\u0131. Shopify, Twitter Shops ve Shop Spotlight gibi \u00f6rnekler, teknolojinin gelecekte \u00e7ok daha yayg\u0131n hale gelmesini sa\u011flayacak.<\/p>\n\n\n\n

6.      Art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik<\/h3>\n\n\n\n

Artt\u0131r\u0131lm\u0131\u015f ger\u00e7eklik, art\u0131k yeni bir teknoloji olarak g\u00f6r\u00fclm\u00fcyor. Ancak kullan\u0131m\u0131 her ge\u00e7en g\u00fcn yayg\u0131nla\u015ft\u0131\u011f\u0131 i\u00e7in e-ticarette de yeni bir f\u0131rsat olarak de\u011ferlendiriliyor. Mevcut teknolojinin 2028 y\u0131l\u0131na kadar pazarda y\u00fczde 20\u2019lik bir paya ula\u015fmas\u0131 bekleniyor. Bu da teknolojiye ve de\u011fi\u015fime ayak uyduran e-ticaret uygulamalar\u0131n\u0131n daha h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcmesinde \u00f6nemli bir rol oynayacak.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemi ile kullan\u0131mlar\u0131 artan e-ticaret uygulamalar\u0131 d\u00fcnya genelinde b\u00fcy\u00fck bir ilgi g\u00f6rd\u00fc. \u00d6zel kampanyalar, indirimler, h\u0131zl\u0131 teslimat ve m\u00fc\u015fteri destek sistemleri k\u0131sa s\u00fcre i\u00e7erisinde hemen hemen d\u00fcnyan\u0131n her yerinde e-ticaret uygulamalar\u0131n\u0131 daha pop\u00fcler hale geldi.  Adjust MENA Genel M\u00fcd\u00fcr\u00fc Ozan Can \u015ei\u015fman ise e-ticaret uygulamalar\u0131n\u0131n b\u00fcy\u00fcmesinde itici g\u00fc\u00e7 olan 6 trendi anlatt\u0131. Sekt\u00f6rdeki b\u00fcy\u00fcme s\u00fcr\u00fcyor […]<\/p>\n","protected":false},"author":6,"featured_media":32114,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[2600],"class_list":["post-32112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liste","tag-e-ticaret"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/32112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=32112"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/32112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/32114"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=32112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=32112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=32112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}