{"id":30873,"date":"2022-08-05T09:30:00","date_gmt":"2022-08-05T06:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=30873"},"modified":"2022-08-05T08:52:22","modified_gmt":"2022-08-05T05:52:22","slug":"tiktok-ve-facebook-arasindaki-rekabet-kizisiyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/tiktok-ve-facebook-arasindaki-rekabet-kizisiyor\/","title":{"rendered":"TikTok ve Facebook aras\u0131ndaki rekabet k\u0131z\u0131\u015f\u0131yor"},"content":{"rendered":"\n

Pop\u00fcler sosyal medya platformu olan Facebook son d\u00f6nemlerde g\u00f6zden d\u00fc\u015fmeye ba\u015flad\u0131. Gelen bilgilere g\u00f6re \u015firketin kullan\u0131c\u0131 say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131yor.<\/p>\n\n\n\n

Facebook canl\u0131 al\u0131\u015fveri\u015f \u00f6zelli\u011fini kald\u0131r\u0131yor<\/a><\/a><\/p>\n\n\n\n

Facebook’un \u00e7at\u0131 \u015firketi Meta ikinci \u00e7eyrek raporlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Ancak a\u00e7\u0131klanan rakamlar \u015firketin beklentilerinden \u00e7ok uzak… Son birka\u00e7 senedir TikTok’la k\u0131yas\u0131ya bir rekabet i\u00e7inde olan \u015firket 2022’nin ikinci \u00e7eyre\u011finde kazan\u00e7 kayb\u0131 ya\u015fad\u0131. Tabi \u015firketin bu kay\u0131plar\u0131 vermesinde pek \u00e7ok neden var.<\/p>\n\n\n\n

Android i\u00e7in Facebook indir<\/a><\/p>\n\n\n\n

iOS i\u00e7in Facebook indir<\/a><\/p>\n\n\n\n

TikTok kullan\u0131m\u0131n artmas\u0131 Facebook d\u00fc\u015f\u00fc\u015f\u00fcndeki en b\u00fcy\u00fck neden olarak g\u00f6r\u00fcl\u00fcyor<\/h2>\n\n\n\n

Meta’dan gelen resmi a\u00e7\u0131klamaya g\u00f6re \u015firketin sosyal a\u011f kazan\u00e7lar\u0131 ge\u00e7ti\u011fimiz seneden beri d\u00fc\u015f\u00fc\u015fte. Bunun yan\u0131 s\u0131ra baz\u0131 iddialara g\u00f6re Zuckerberg \u00e7eyrek sonu\u00e7lar\u0131n\u0131 ald\u0131ktan sonra ekonomik ko\u015fullar\u0131n ge\u00e7ti\u011fimiz senenin \u00e7eyre\u011fine g\u00f6re daha k\u00f6t\u00fc bir durumda oldu\u011funu belirtti.<\/p>\n\n\n\n

Bununla birlikte\u00a0DataReportal<\/strong>‘de yer alan grafik, bu y\u0131ldan \u00f6nceki son birka\u00e7 \u00e7eyrekte aktif kullan\u0131c\u0131 say\u0131s\u0131nda b\u00fcy\u00fck bir de\u011fi\u015fim olmad\u0131\u011f\u0131n\u0131 \u015firketin sadece yeni kullan\u0131c\u0131 say\u0131s\u0131nda kay\u0131plar ya\u015fad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u015eirketin kullan\u0131c\u0131 kaybetmesinde ise pek \u00e7ok neden var. Apple’\u0131n bu y\u0131l de\u011fi\u015fen gizlilik ko\u015fullar\u0131 bu noktada \u015firkete b\u00fcy\u00fck zorluklar ya\u015fatt\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclse de kullan\u0131c\u0131 kayb\u0131ndaki ana nedenlerden biri TikTok’a olan ilginin artmas\u0131.<\/p>\n\n\n\n

Bloomberg\u2019de yay\u0131mlanan verilere g\u00f6re ge\u00e7ti\u011fimiz sene TikTok\u2019un y\u0131ll\u0131k kazanc\u0131\u00a04,6 milyar dolar<\/strong> olarak a\u00e7\u0131kland\u0131. Bu y\u0131l\u0131n sonunda ise a\u00e7\u0131klanan rakam\u0131n 12 milyar dolara<\/strong>\u00a0ula\u015fmas\u0131 bekleniyor. Platformun kullan\u0131c\u0131 say\u0131s\u0131ndaki h\u0131zl\u0131 art\u0131\u015fa da bak\u0131ld\u0131\u011f\u0131nda pek \u00e7ok analist Facebook’un hem kullan\u0131c\u0131, hem de gelir kayb\u0131 ya\u015famas\u0131ndaki ana nedenin TikTok oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. Bununla birlikte yay\u0131mlanan istatistikler, b\u00fcy\u00fck bir spek\u00fclasyonlar\u0131 da beraberinde getirdi.<\/p>\n\n\n\n

iOS i\u00e7in TikTok indir<\/a><\/p>\n\n\n\n

Android i\u00e7in TikTok indir<\/a><\/p>\n\n\n\n

TikTok’un bu kadar ba\u015far\u0131l\u0131 olmas\u0131ndaki ana neden ise platformun sahip oldu\u011fu \u00f6neri algoritmas\u0131. Bu konuda ger\u00e7ekten iyi bir i\u015f \u00e7\u0131karan platform i\u00e7erikleri kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na g\u00f6re kar\u015f\u0131lar\u0131na \u00e7\u0131kararak kullan\u0131c\u0131lar\u0131n uygulama i\u00e7inde kalmas\u0131n\u0131 sa\u011fl\u0131yor. Platfromda k\u0131sa videolar\u0131n yer almas\u0131 da daha fazla i\u00e7eri\u011fin bulunmas\u0131nda etkili oluyor.<\/p>\n\n\n\n

Platformun sahip oldu\u011fu bir di\u011fer avantaj ise takip\u00e7i say\u0131s\u0131 fazla olan kullan\u0131c\u0131lar\u0131n takip\u00e7ileriyle ileti\u015fim kurabilmek i\u00e7in uygulamay\u0131 kullanabiliyor olmas\u0131. Platformun sahip oldu\u011fu potansiyel marka ve i\u015fletmelerin reklam i\u00e7in TikTok’u daha \u00e7ok tercih etmesine de neden oluyor. T\u00fcm bu etkenler bir araya geldi\u011finde i\u00e7erik \u00fcreticilerinin platform d\u0131\u015f\u0131nda ba\u015fka bir sosyal a\u011fa ihtiya\u00e7 duymamas\u0131n\u0131 sa\u011fl\u0131yor. G\u00f6r\u00fcnen o ki TikTok’un art\u0131lar\u0131 art\u0131k Facebook’un kullan\u0131c\u0131 kay\u0131plar\u0131 vermesine neden olmaya ba\u015flad\u0131 ki bu Zuckerberg’\u00fcn Facebook i\u00e7in pek de istedi\u011fi bir durum de\u011fil.<\/p>\n\n\n\n

Facebook’un kullan\u0131c\u0131 kazanmaktaki umudu ise Reels videolar\u0131. Sosyal a\u011flar aras\u0131ndaki rekabet g\u00fcnden g\u00fcne artsa da bundan tek avantajl\u0131 \u00e7\u0131kan kullan\u0131c\u0131lar olacak gibi g\u00f6r\u00fcn\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pop\u00fcler sosyal medya platformu olan Facebook son d\u00f6nemlerde g\u00f6zden d\u00fc\u015fmeye ba\u015flad\u0131. Gelen bilgilere g\u00f6re \u015firketin kullan\u0131c\u0131 say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131yor. Facebook canl\u0131 al\u0131\u015fveri\u015f \u00f6zelli\u011fini kald\u0131r\u0131yor Facebook’un \u00e7at\u0131 \u015firketi Meta ikinci \u00e7eyrek raporlar\u0131n\u0131 a\u00e7\u0131klad\u0131. Ancak a\u00e7\u0131klanan rakamlar \u015firketin beklentilerinden \u00e7ok uzak… Son birka\u00e7 senedir TikTok’la k\u0131yas\u0131ya bir rekabet i\u00e7inde olan \u015firket 2022’nin ikinci \u00e7eyre\u011finde kazan\u00e7 kayb\u0131 ya\u015fad\u0131. […]<\/p>\n","protected":false},"author":10,"featured_media":30875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[106,147],"class_list":["post-30873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-facebook","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/30873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=30873"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/30873\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/30875"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=30873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=30873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=30873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}