{"id":30574,"date":"2022-08-02T17:30:00","date_gmt":"2022-08-02T14:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=30574"},"modified":"2022-08-02T19:59:14","modified_gmt":"2022-08-02T16:59:14","slug":"2022nin-ilk-yarisinda-en-cok-indirilen-mobil-uygulamalar-belli-oldu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/2022nin-ilk-yarisinda-en-cok-indirilen-mobil-uygulamalar-belli-oldu\/","title":{"rendered":"2022&#8217;nin ilk yar\u0131s\u0131nda en \u00e7ok indirilen mobil uygulamalar belli oldu"},"content":{"rendered":"\n<p>Pazar ara\u015ft\u0131rma \u015firketlerinden birisi olan Social Peta, 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131na y\u00f6nelik \u00f6nemli veriler payla\u015ft\u0131. Haz\u0131rlanan raporda mobil oyun ve uygulama d\u00fcnyas\u0131 i\u00e7in ilk 6 ayl\u0131k dilimin istatistikleri ve indirme rakamlar\u0131 yer ald\u0131. <\/p>\n\n\n\n<p>Yap\u0131lan teknik incelemeler Liftoff, Udonis, Snapchat, Game Factory ve bir\u00e7ok \u015firketten gelen sekt\u00f6r bilgilerinin toplam\u0131 olarak kar\u015f\u0131m\u0131za geliyor. Bu y\u0131l\u0131n ilk yar\u0131s\u0131ndaki mobil oyun ve uygulama verilerinin analizi gelecek trendlerin tahmini ve k\u00fcresel mobil pazarlama verilerine y\u00f6nelik bilgi verebiliyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple Store indirmeleri ve gelir rakamlar\u0131<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/-1.jpeg\" alt=\"\" class=\"wp-image-30575\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/-1.jpeg 1280w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/-1-300x169.jpeg 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>\u00d6ne \u00e7\u0131kan uygulamalar\u0131n daha \u00e7ok sosyal uygulamalar ve al\u0131\u015fveri\u015f uygulamalar\u0131 oldu\u011funu g\u00f6r\u00fcyoruz. <\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/whatsapp-messenger.indir.com\/iphone\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/whatsapp-messenger.indir.com\/iphone\" rel=\"noreferrer noopener\">WhatsApp indir<\/a><\/p>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/whatsapp-messenger.indir.com\/android\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/whatsapp-messenger.indir.com\/android\" rel=\"noreferrer noopener\">WhatsApp indir<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/2022nin-ilk-yarisinda-en-cok-indirilen-mobil-uygulamalar-belli-oldu.jpeg\" alt=\"\" class=\"wp-image-30583\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/2022nin-ilk-yarisinda-en-cok-indirilen-mobil-uygulamalar-belli-oldu.jpeg 1280w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/2022nin-ilk-yarisinda-en-cok-indirilen-mobil-uygulamalar-belli-oldu-300x169.jpeg 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/08\/2022nin-ilk-yarisinda-en-cok-indirilen-mobil-uygulamalar-belli-oldu-768x432.jpeg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>\u0130\u015fte ara ba\u015fl\u0131klarla raporda \u00f6ne \u00e7\u0131kanlar;<\/p>\n\n\n\n<p><strong>Global reklam piyasas\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Toplam mobil oyun reklam \u00f6\u011felerinde %30\u2019luk d\u00fc\u015f\u00fc\u015f ya\u015fanm\u0131\u015f durumda.<\/li><li>Ocak ay\u0131nda k\u00fcresel mobil uygulama reklam verenlerin say\u0131s\u0131 83.400\u2019e eri\u015firken, mobil oyun reklam veren say\u0131s\u0131 ise %22.65 seviyesinde kalm\u0131\u015f durumda.<\/li><li>Toplam reklamlar\u0131n say\u0131s\u0131 %30 azal\u0131rken T2 ve T3 pazar\u0131ndaki reklam verenlerde art\u0131\u015f g\u00f6zlemlenmi\u015ftir.<\/li><li>Y\u0131ll\u0131k bazda %30 bir d\u00fc\u015f\u00fc\u015f ile toplam 15.8 milyon mobil oyun reklam \u00f6\u011fesi oldu\u011fu g\u00f6z\u00fck\u00fcyor.<\/li><li>Avrupa ve Amerika\u2019da d\u00fc\u015f\u00fc\u015f Asya-Pasifik k\u0131s\u0131mlarda art\u0131\u015f g\u00f6z\u00fck\u00fcyor.<\/li><li>Mobil uygulamalar oyun haricinde y\u0131ll\u0131k %27 d\u00fc\u015f\u00fc\u015fle 4 milyondan fazla reklam \u00f6\u011fesi ve y\u0131ll\u0131k %6 art\u0131\u015f ile 130000\u2019den fazla reklam veren g\u00f6rm\u00fc\u015ft\u00fcr.<\/li><\/ul>\n\n\n\n<p>Android i\u00e7in <a href=\"https:\/\/tiktok.indir.com\/android\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tiktok.indir.com\/android\" rel=\"noreferrer noopener\">TikTok indir<\/a><\/p>\n\n\n\n<p>iOS i\u00e7in <a href=\"https:\/\/tiktok.indir.com\/iphone\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/tiktok.indir.com\/iphone\" rel=\"noreferrer noopener\">TikTok indir<\/a><\/p>\n\n\n\n<p><strong>Farkl\u0131 \u00fclke ve b\u00f6lgelerdeki uygulama pazar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>G\u00fcndelik ve bulmaca mobil oyun reklamc\u0131lar\u0131 ABD\u2019de %40\u2019dan fazla Pazar pay\u0131na sahip durumda. ABD \u00fczerinde g\u00fcndelik ve bulmaca oyunlar\u0131 i\u00e7in reklamc\u0131lar ile beraber %40\u2019\u0131n \u00fczerinde bir alan olu\u015fturdu\u011fu belirtiliyor.<\/li><li>\u0130ndirmeler noktas\u0131nda ise PC oyunda g\u00fcndelik oyunlar ve mobil oyunlarda Diablo Immoral ve Apex Legends Mobile\u2019\u0131n \u00fcst\u00fcn oldu\u011fu g\u00f6z\u00fck\u00fcyor.<\/li><li>Okuma uygulamalar\u0131nda \u00fcst seviye reklam \u00f6\u011fesi bulunurken, TikTok ise Amerikan pazar\u0131n\u0131n hakimi olarak dikkat \u00e7ekiyor.<\/li><\/ul>\n\n\n\n<p><strong>Reklam Trendleri<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Reklam \u00f6\u011felerinin anahtar\u0131 s\u0131radan oyunlar oldu.<\/li><li>Strateji mobil oyunlar\u0131 taraf\u0131nda reklam \u00f6\u011feleri oyun indirirken daha fazla oyuncu \u00e7ekmek i\u00e7in tasarland\u0131\u011f\u0131 g\u00f6z\u00fck\u00fcyor.<\/li><li>2022\u2019nin ilk yar\u0131s\u0131ndaki reklam \u00f6\u011feleri hafif oynay\u0131\u015f olarak tasarlan\u0131rken, e\u011flenceli \u00f6zellikleri ile \u00f6n plana \u00e7\u0131kart\u0131lmak istendi.<\/li><li>Di\u011fer yandan k\u0131sa video, canl\u0131 ak\u0131\u015f e\u011flence platformlar\u0131nda \u00f6n plana \u00e7\u0131karken, TikTok, Bigo Live ve di\u011fer video uygulamalar\u0131 rekabette \u00f6n plana \u00e7\u0131kt\u0131.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pazar ara\u015ft\u0131rma \u015firketlerinden birisi olan Social Peta, 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131na y\u00f6nelik \u00f6nemli veriler payla\u015ft\u0131. Haz\u0131rlanan raporda mobil oyun ve uygulama d\u00fcnyas\u0131 i\u00e7in ilk 6 ayl\u0131k dilimin istatistikleri ve indirme rakamlar\u0131 yer ald\u0131. Yap\u0131lan teknik incelemeler Liftoff, Udonis, Snapchat, Game Factory ve bir\u00e7ok \u015firketten gelen sekt\u00f6r bilgilerinin toplam\u0131 olarak kar\u015f\u0131m\u0131za geliyor. Bu y\u0131l\u0131n ilk yar\u0131s\u0131ndaki [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":30576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[80,606,6140],"class_list":["post-30574","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-android","tag-app-store","tag-mobil-oyun"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/30574","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=30574"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/30574\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/30576"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=30574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=30574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=30574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}