{"id":30139,"date":"2022-07-28T11:00:00","date_gmt":"2022-07-28T08:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=30139"},"modified":"2022-07-28T10:42:06","modified_gmt":"2022-07-28T07:42:06","slug":"metanin-gelirleri-ilk-kez-dustu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/metanin-gelirleri-ilk-kez-dustu\/","title":{"rendered":"Meta&#8217;n\u0131n gelirleri 10 y\u0131l sonra ilk kez d\u00fc\u015ft\u00fc!"},"content":{"rendered":"\n<p>Meta, 2022\u2019nin ikinci \u00e7eyrek sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. 10 y\u0131l sonra ilk kez Meta&#8217;n\u0131n gelirleri ve karl\u0131l\u0131\u011f\u0131 d\u00fc\u015ft\u00fc.<\/p>\n\n\n\n<p>Sona eren ikinci \u00e7eyre\u011fin ard\u0131ndan \u015firketler, son \u00e7eyrek mali durumlar\u0131n\u0131 payla\u015fmaya devam ediyor. Dikkat \u00e7eken raporlardan birisi Meta\u2019dan geldi. 10 y\u0131ldan beri gelir art\u0131\u015f\u0131yla dikkat \u00e7eken Meta\u2019n\u0131n istatistikleri son \u00e7eyrekte terse d\u00f6nd\u00fc. D\u00fc\u015f\u00fc\u015f \u00e7ok b\u00fcy\u00fck seviyelerde olmasa da raporda yer alan ifadeler d\u00fc\u015f\u00fc\u015f\u00fcn devam edece\u011fi y\u00f6n\u00fcnde. Bu da Meta i\u00e7in \u00f6nlem al\u0131nmas\u0131 gerekti\u011fini net olarak ortaya koyuyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u015fte Meta&#8217;n\u0131n gelirlerindeki son durum<\/h2>\n\n\n\n<p>Resmi rapora g\u00f6re \u015firket, 2 \u00e7eyrek genelinde 28,8 milyar dolarl\u0131k bir gelir sa\u011flad\u0131. 2021 y\u0131l\u0131na g\u00f6re y\u00fczde 1\u2019lik d\u00fc\u015f\u00fc\u015f ya\u015fayan \u015firket, gelir d\u00fc\u015ft\u00fc\u011f\u00fc i\u00e7in karl\u0131l\u0131kta daha b\u00fcy\u00fck bir zarar ya\u015fad\u0131. Zira \u015firketin &nbsp;kar\u0131 6,7 milyar dolar oldu. Bu da bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 36 gibi y\u00fcksek bir kay\u0131p ya\u015fand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. \u015eirket olumsuz tabloya kar\u015f\u0131n kullan\u0131c\u0131 say\u0131s\u0131nda y\u00fczde 3 oran\u0131nda art\u0131\u015f ya\u015fad\u0131 ve 1,97 milyar kullan\u0131c\u0131ya ula\u015ft\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apple\u2019dan Meta\u2019ya darbe<\/h2>\n\n\n\n<p>Gelirlerin d\u00fc\u015f\u00fck a\u00e7\u0131klanmas\u0131 sonras\u0131nda mevcut durum \u201cApple\u2019dan Meta\u2019ya darbe\u201d \u015feklinde yorumland\u0131. Zira Apple\u2019\u0131n iOS ekosisteminde yapt\u0131\u011f\u0131 yenilik sonras\u0131nda reklam sistemi i\u00e7in izinleri devreye alm\u0131\u015ft\u0131. Meta ise reklamlar \u00fczerinden izinsiz takip yapamad\u0131\u011f\u0131 i\u00e7in reklam etkinli\u011finin d\u00fc\u015fmesiyle birlikte gelir ve kar kayb\u0131 ya\u015fad\u0131.<\/p>\n\n\n\n<p>\u015eirketin payla\u015ft\u0131\u011f\u0131 finansal \u00f6zet ise \u015f\u00f6yle;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Facebook g\u00fcnl\u00fck aktif kullan\u0131c\u0131lar\u0131 &#8211; Haziran 2022 i\u00e7in y\u0131ll\u0131k ortalama y\u00fczde 3 art\u0131\u015fla 1,97 milyar oldu.<\/li><li>Facebook ayl\u0131k aktif kullan\u0131c\u0131lar\u0131 &#8211; 30 Haziran 2022 itibariyle y\u0131ll\u0131k %1 art\u0131\u015fla 2,93 milyar oldu.<\/li><li>Reklam g\u00f6sterimleri ve reklam ba\u015f\u0131na fiyat &#8211; 2022&#8217;nin ikinci \u00e7eyre\u011finde, yay\u0131nlanan reklam g\u00f6sterimleri %15 artt\u0131 ve reklam ba\u015f\u0131na ortalama fiyat %14 azald\u0131.<\/li><li>Sermaye harcamalar\u0131 \u2013 Finansal kiralamalara ili\u015fkin anapara \u00f6demeleri de dahil olmak \u00fczere sermaye harcamalar\u0131, 2022&#8217;nin ikinci \u00e7eyre\u011fi i\u00e7in 7,75 milyar dolar.<\/li><li>Hisse geri al\u0131mlar\u0131 \u2013 2022&#8217;nin ikinci \u00e7eyre\u011finde 5,08 milyar dolarl\u0131k A S\u0131n\u0131f\u0131 adi hisse senedi geri al\u0131nd\u0131.<\/li><li>Nakit, nakit benzerleri ve menkul k\u0131ymetler &#8211; Nakit, nakit benzerleri ve menkul k\u0131ymetler 30 Haziran 2022 itibariyle 40.49 milyar dolar.<\/li><li>\u00c7al\u0131\u015fan Say\u0131s\u0131 &#8211; 30 Haziran 2022 itibariyle, y\u0131ll\u0131k %32 art\u0131\u015fla 83.553 oldu.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Meta, 2022\u2019nin ikinci \u00e7eyrek sonu\u00e7lar\u0131n\u0131 payla\u015ft\u0131. 10 y\u0131l sonra ilk kez Meta&#8217;n\u0131n gelirleri ve karl\u0131l\u0131\u011f\u0131 d\u00fc\u015ft\u00fc. Sona eren ikinci \u00e7eyre\u011fin ard\u0131ndan \u015firketler, son \u00e7eyrek mali durumlar\u0131n\u0131 payla\u015fmaya devam ediyor. Dikkat \u00e7eken raporlardan birisi Meta\u2019dan geldi. 10 y\u0131ldan beri gelir art\u0131\u015f\u0131yla dikkat \u00e7eken Meta\u2019n\u0131n istatistikleri son \u00e7eyrekte terse d\u00f6nd\u00fc. D\u00fc\u015f\u00fc\u015f \u00e7ok b\u00fcy\u00fck seviyelerde olmasa da raporda [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":30141,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[106,966],"class_list":["post-30139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-facebook","tag-meta"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/30139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=30139"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/30139\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/30141"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=30139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=30139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=30139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}