{"id":27675,"date":"2022-07-07T14:00:00","date_gmt":"2022-07-07T11:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=27675"},"modified":"2022-07-07T13:30:59","modified_gmt":"2022-07-07T10:30:59","slug":"app-store-uygulama-harcamalarinda-one-gecti","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/app-store-uygulama-harcamalarinda-one-gecti\/","title":{"rendered":"App Store uygulama harcamalar\u0131nda \u00f6ne ge\u00e7ti"},"content":{"rendered":"\n

2022’nin ilk yar\u0131s\u0131nda uygulama pazar\u0131 harcama istatistikleri ortaya \u00e7\u0131kt\u0131. Sonu\u00e7lar, App Store ve Play Store harcamalar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne serdi. \u0130\u015fte detaylar:<\/p>\n\n\n\n

Apple, App Store\u2019da g\u00fcncellenmeyen uygulamalar\u0131 kald\u0131rma karar\u0131 ald\u0131<\/a><\/a><\/p>\n\n\n\n

App Store ve Play Store, iOS ve Android kullan\u0131c\u0131lar\u0131 i\u00e7in \u00e7ok \u00f6nemli iki yerdir. Ancak yay\u0131mlanan istatistikler, ilk yar\u0131y\u0131 ikinci yar\u0131dan ay\u0131ran \u00e7izgide ilgin\u00e7 bir durum oldu\u011funu g\u00f6zler \u00f6n\u00fcne serdi. \u0130ncelenen istatistiklere g\u00f6re uygulama harcalamalar\u0131nda iki \u015firkette beklentilerini yakalayamad\u0131. \u0130\u015fte detaylar:<\/p>\n\n\n\n

App Store, uygulama harcamalar\u0131nda Play Store’un \u00f6n\u00fcne ge\u00e7ti<\/h2>\n\n\n\n

\u0130statistiklere g\u00f6re, Google Play Store’dan yap\u0131lan uygulama sat\u0131n alma gelirleri 2022’nin ilk yar\u0131s\u0131nda %7,4 azald\u0131. Android kullan\u0131c\u0131lar\u0131 ilk yar\u0131da uygulamalara 21,3 milyar dolar harcad\u0131. 2021’in ilk yar\u0131s\u0131nda 23 milyar dolard\u0131.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Android kullanc\u0131lar\u0131 uygulama i\u00e7i harcamalar\u0131n\u0131 azalt\u0131rken, iOS kullan\u0131c\u0131lar\u0131n\u0131n App Store al\u0131\u015fveri\u015flerinde yapt\u0131\u011f\u0131 harcamalar\u0131n toplam\u0131 yakla\u015f\u0131k 65 milyar dolara ula\u015ft\u0131. 2021 i\u00e7in toplam gelir 64,4 milyar dolard\u0131. Genel olarak Play Store ve App Store’daki y\u0131ll\u0131k art\u0131\u015f y\u00fczde 1’dir.<\/p>\n\n\n\n

App Store harcamalar\u0131 yava\u015flarken, Google Play Store ile ayn\u0131 d\u00fc\u015f\u00fc\u015f\u00fc ya\u015famad\u0131 ancak uygulama i\u00e7i sat\u0131n almalarda Apple’\u0131n gerisinde kald\u0131. Ya\u015fanan bu d\u00fc\u015f\u00fc\u015flerin nedeni olarak kullan\u0131c\u0131lar\u0131n art\u0131k telefonlar\u0131n\u0131 kullanmad\u0131\u011f\u0131n\u0131 s\u00f6ylemek m\u00fcmk\u00fcn. Bununda pandeminin sona ermesiyle ilgili oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n\n\n\n

\u00d6rne\u011fin Play Store’un y\u0131ll\u0131k b\u00fcy\u00fcmesi, pandeminin y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011fi 2021’in ilk yar\u0131s\u0131nda %30’du. App Store geliri ise ayn\u0131 d\u00f6nemde sadece %22,1 artt\u0131. Bu, Play Store’un pandemiden en \u00e7ok yararland\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca pandemiden \u00e7ok etkilenen Play Store’un pandemi sonras\u0131 d\u00f6nemde neden maliyetleri \u00f6nemli \u00f6l\u00e7\u00fcde azaltt\u0131\u011f\u0131n\u0131 da a\u00e7\u0131kl\u0131yor.<\/p>\n\n\n\n

Ayr\u0131ca rapora g\u00f6re, Apple’\u0131n uygulama pazar\u0131ndaki uygulama harcamalar\u0131, 2022’nin ilk yar\u0131s\u0131nda toplam uygulama harcamalar\u0131n\u0131n %67,2’sini olu\u015fturdu. App Store’daki harcamalar y\u0131l\u0131n ilk yar\u0131s\u0131nda %5,3 artt\u0131. Bu, harcamalar\u0131 2021’in ilk yar\u0131s\u0131nda 41.4 milyar dolardan 43,7 milyar dolara \u00e7\u0131kard\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"

2022’nin ilk yar\u0131s\u0131nda uygulama pazar\u0131 harcama istatistikleri ortaya \u00e7\u0131kt\u0131. Sonu\u00e7lar, App Store ve Play Store harcamalar\u0131n\u0131 g\u00f6zler \u00f6n\u00fcne serdi. \u0130\u015fte detaylar: Apple, App Store\u2019da g\u00fcncellenmeyen uygulamalar\u0131 kald\u0131rma karar\u0131 ald\u0131 App Store ve Play Store, iOS ve Android kullan\u0131c\u0131lar\u0131 i\u00e7in \u00e7ok \u00f6nemli iki yerdir. Ancak yay\u0131mlanan istatistikler, ilk yar\u0131y\u0131 ikinci yar\u0131dan ay\u0131ran \u00e7izgide ilgin\u00e7 bir durum […]<\/p>\n","protected":false},"author":10,"featured_media":27677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[606,5566,167],"class_list":["post-27675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-app-store","tag-app-store-uygulama-harcamalarinda-one-gecti","tag-google-play-store"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/27675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=27675"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/27675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/27677"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=27675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=27675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=27675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}