{"id":26826,"date":"2022-06-29T12:30:00","date_gmt":"2022-06-29T09:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=26826"},"modified":"2022-06-29T12:29:13","modified_gmt":"2022-06-29T09:29:13","slug":"e-ticarete-onemli-duzenlemeler-geliyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/e-ticarete-onemli-duzenlemeler-geliyor\/","title":{"rendered":"E-ticaret&#8217;e \u00f6nemli d\u00fczenlemeler geliyor"},"content":{"rendered":"\n<p>E-ticaret sekt\u00f6r\u00fcnde haks\u0131z rekabetin \u00f6n\u00fcne ge\u00e7ilmek ad\u0131na yeni d\u00fczenlemeler ve kurallar getirilmeye devam ediyor. \u015eimdi ise \u015firketler \u00fcr\u00fcnlere kafalar\u0131na g\u00f6re indirim uygulayamayacaklar. Sekt\u00f6r\u00fcn daha d\u00fczenli ve adaletli olmas\u0131 ad\u0131na h\u00fck\u00fcmetin \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 yeni kanun tasar\u0131s\u0131 Ticaret Bakanl\u0131\u011f\u0131\u2019na geni\u015f yetkiler verirken, e-ticaret platformlar\u0131na da \u00e7e\u015fitli k\u0131s\u0131tlamalar getiriyor. E-ticaret pazar\u0131nda haks\u0131z rekabetin \u00f6n\u00fcne ge\u00e7mek ve tekelle\u015fmeyi engellemek isteniyor. Sekt\u00f6r\u00fc daha kontroll\u00fc bir bi\u00e7ime ve t\u00fcketiciyi korumay\u0131 hedefleyen h\u00fck\u00fcmet, bu noktada yeni d\u00fczenlemeleri devreye sokuyor. TBMM Ba\u015fkanl\u0131\u011f\u0131na sunulan Elektronik Ticaretin D\u00fczenlemesi Hakk\u0131nda Kan\u0131nda De\u011fi\u015fiklik Yap\u0131lmas\u0131na y\u00f6nelik teklif, Ticaret bakanl\u0131\u011f\u0131n\u0131n sahip oldu\u011fu yetkileri art\u0131r\u0131yor ve e-ticaret sekt\u00f6r\u00fcne at\u0131lmak isteyen vatanda\u015flara ise kolayl\u0131k sa\u011flayacak gibi duruyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-ticarette haks\u0131z rekabetin \u00f6n\u00fcne ge\u00e7iliyor<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"604\" src=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/06\/-3-1600x604.png\" alt=\"\" class=\"wp-image-26827\" title=\"\" srcset=\"https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/06\/-3-1600x604.png 1600w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/06\/-3-300x113.png 300w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/06\/-3-768x290.png 768w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/06\/-3-1536x580.png 1536w, https:\/\/www.indir.com\/haber\/wp-content\/uploads\/2022\/06\/-3.png 1920w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>S\u00f6z konusu sunulan teklife bakacak olursak, yetkililer her alanda daha fazla etkin olabilecek. Haks\u0131z rekabet ve hukuka ayk\u0131r\u0131 i\u00e7erikler i\u00e7in yap\u0131lacak bu yeni ad\u0131mlarda, milyonlarca TL\u2019ye yak\u0131n idari para cezalar\u0131 platformlara uygulanacak. Detaylara gelecek olursak, internet \u00fczerinden sat\u0131\u015f yapanlar net bir kavram ad\u0131 alt\u0131nda toplanacaklar. Bu kapsamda pazarda sat\u0131\u015f yap\u0131p yapmad\u0131\u011f\u0131na bak\u0131lmadan, elektronik ticaret hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n teminine y\u00f6nelik s\u00f6zle\u015fme yap\u0131lmas\u0131na olanak tan\u0131yan hizmet sa\u011flay\u0131c\u0131lar, art\u0131k \u201celektronik ticaret arac\u0131 hizmeti sa\u011flay\u0131c\u0131\u201d olarak ifade edilecek.<\/p>\n\n\n\n<p><strong>Sat\u0131lan \u00fcr\u00fcnden kendileri sorumlu olacak<\/strong><\/p>\n\n\n\n<p>Yap\u0131lacak olan bu de\u011fi\u015fiklikler ile beraber e-ticaret ile u\u011fra\u015fan ki\u015filer satt\u0131klar\u0131 maldan sorumlu olacaklar. Arac\u0131lar bu noktada sat\u0131\u015fa sunulan bir \u00fcr\u00fcn\u00fcn hukuka ayk\u0131r\u0131 olup olmad\u0131\u011f\u0131 noktas\u0131nda sorumlu olmayacaklar. Ancak hukuka ayk\u0131r\u0131 bir \u00fcr\u00fcn tespit edilir ise bu \u00fcr\u00fcn\u00fcn sat\u0131\u015ftan kald\u0131rmas\u0131 gerekecek. Yer alan platformlarda sat\u0131c\u0131lar\u0131n 10 liraya sat\u0131\u015fa koyduklar\u0131 \u00fcr\u00fcn\u00fc indirimli olarak lanse edip 8 liradan satabiliyorlar. Aradaki fark\u0131 ise sat\u0131c\u0131ya \u00f6d\u00fcyorlar. Ancak yeni d\u00fczenleme ile beraber platformlar sat\u0131c\u0131dan habersiz kampanya ger\u00e7ekle\u015ftiremeyecekler.<\/p>\n\n\n\n<p>Arac\u0131 platformlarda olan fiyatlar\u0131 izleyecek. Haks\u0131z rekabete sebep olan bir durum olursa, \u00f6nce kendisi harekete ge\u00e7ecek ve aksi halde ise her sat\u0131c\u0131 i\u00e7in 10 bin TL\u2019den 100 bin TL\u2019ye kadar idari para cezas\u0131 uygulanacak. Arac\u0131lar kendilerine ait platformlar\u0131n reklam\u0131n\u0131 yaparlarsa ise 20 milyon TL\u2019ye kadar para cezas\u0131 ile kar\u015f\u0131lacaklar.<\/p>\n\n\n\n<p><strong>Haks\u0131z rekabet uygulamalar\u0131<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mal veya hizmet sat\u0131\u015f\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda elektronik ticaret hizmet sa\u011flay\u0131c\u0131ya yap\u0131lmas\u0131 gereken \u00f6demenin, en ge\u00e7 sat\u0131\u015f bedelinin elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131n\u0131n tasarrufuna girdi\u011fi ve sipari\u015fin al\u0131c\u0131ya ula\u015ft\u0131\u011f\u0131 tarihten itibaren&nbsp;<strong>5 i\u015f g\u00fcn\u00fc i\u00e7inde<\/strong>&nbsp;eksiksiz yap\u0131lmamas\u0131.<\/li><li>Elektronik ticaret arac\u0131 hizmet sa\u011flay\u0131c\u0131 taraf\u0131ndan sat\u0131\u015f fiyat\u0131nda tek tarafl\u0131 de\u011fi\u015fiklik yap\u0131lmas\u0131 dahil olmak \u00fczere, elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n<strong>&nbsp;kampanyal\u0131 mal veya hizmet sat\u0131\u015f\u0131na zorlanmas\u0131<\/strong>.<\/li><li>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131yla olan ticari ili\u015fkinin ko\u015fullar\u0131n\u0131n, yaz\u0131l\u0131 \u015fekilde veya elektronik ortamda yap\u0131lan arac\u0131l\u0131k s\u00f6zle\u015fmesiyle&nbsp;<strong>belirlenmemesi&nbsp;<\/strong>ya da bu s\u00f6zle\u015fmenin a\u00e7\u0131k, anla\u015f\u0131l\u0131r ve elektronik ticaret hizmet sa\u011flay\u0131c\u0131 taraf\u0131ndan kolay eri\u015filebilir olmas\u0131n\u0131n sa\u011flanmamas\u0131.<\/li><li>Elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n&nbsp;<strong>aleyhine olacak \u015fekilde<\/strong>&nbsp;arac\u0131l\u0131k s\u00f6zle\u015fmesi h\u00fck\u00fcmlerinde ge\u00e7mi\u015fe y\u00f6nelik veya tek tarafl\u0131 de\u011fi\u015fiklik yap\u0131lmas\u0131 ya da buna imkan sa\u011flayan herhangi bir h\u00fckme arac\u0131l\u0131k s\u00f6zle\u015fmesinde yer verilmesi.<\/li><li>Herhangi bir hizmet verilmedi\u011fi veya verilen hizmetin t\u00fcr\u00fc ve hizmet bedelinin tutar ya da oran\u0131 arac\u0131l\u0131k s\u00f6zle\u015fmesinde belirtilmedi\u011fi halde elektronik ticaret hizmet sa\u011flay\u0131c\u0131dan&nbsp;<strong>bedel<\/strong>&nbsp;<strong>al\u0131nmas\u0131<\/strong>.<\/li><li>Arac\u0131l\u0131k s\u00f6zle\u015fmesinde herhangi bir nesnel \u00f6l\u00e7\u00fcte yer verilmedi\u011fi halde ya da kamu kurumlar\u0131na veya adli mercilere ba\u015fvuruda bulunuldu\u011fu gerek\u00e7esiyle elektronik ticaret hizmet sa\u011flay\u0131c\u0131n\u0131n s\u0131ralama ya da tavsiye sisteminde&nbsp;<strong>geriye d\u00fc\u015f\u00fcr\u00fclmesi<\/strong>,&nbsp;elektronik ticaret hizmet sa\u011flay\u0131c\u0131ya sunulan hizmetin k\u0131s\u0131tlanmas\u0131, ask\u0131ya al\u0131nmas\u0131 veya sonland\u0131r\u0131lmas\u0131.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>E-ticaret sekt\u00f6r\u00fcnde haks\u0131z rekabetin \u00f6n\u00fcne ge\u00e7ilmek ad\u0131na yeni d\u00fczenlemeler ve kurallar getirilmeye devam ediyor. \u015eimdi ise \u015firketler \u00fcr\u00fcnlere kafalar\u0131na g\u00f6re indirim uygulayamayacaklar. Sekt\u00f6r\u00fcn daha d\u00fczenli ve adaletli olmas\u0131 ad\u0131na h\u00fck\u00fcmetin \u00fczerinde \u00e7al\u0131\u015ft\u0131\u011f\u0131 yeni kanun tasar\u0131s\u0131 Ticaret Bakanl\u0131\u011f\u0131\u2019na geni\u015f yetkiler verirken, e-ticaret platformlar\u0131na da \u00e7e\u015fitli k\u0131s\u0131tlamalar getiriyor. E-ticaret pazar\u0131nda haks\u0131z rekabetin \u00f6n\u00fcne ge\u00e7mek ve tekelle\u015fmeyi engellemek [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":26828,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[5363],"class_list":["post-26826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-eticaret"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/26826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=26826"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/26826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/26828"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=26826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=26826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=26826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}