{"id":26201,"date":"2022-06-24T00:45:00","date_gmt":"2022-06-23T21:45:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=26201"},"modified":"2022-06-24T00:17:54","modified_gmt":"2022-06-23T21:17:54","slug":"turkiye-tuketicilerinin-yuzde-91i-alisveris-oncesi-arastirma-yapiyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/turkiye-tuketicilerinin-yuzde-91i-alisveris-oncesi-arastirma-yapiyor\/","title":{"rendered":"T\u00fcrkiye t\u00fcketicilerinin y\u00fczde 91&#8217;i al\u0131\u015fveri\u015f \u00f6ncesi ara\u015ft\u0131rma yap\u0131yor"},"content":{"rendered":"\n<p>Google taraf\u0131ndan ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rma, T\u00fcrkiye&#8217;nin \u00e7ok kanall\u0131 al\u0131\u015fveri\u015fte Avrupa&#8217;da ilk s\u0131rada oldu\u011funu g\u00f6steriyor. \u0130\u015fte ara\u015ft\u0131rman\u0131n detaylar\u0131!<\/p>\n\n\n\n<p>E-ticarete yat\u0131r\u0131m getiren \u00e7ok kanall\u0131 al\u0131\u015fveri\u015f Ma\u011fazan\u0131n kendisindeki de\u011fi\u015fiklikler ve yeni pazarlama stratejileri son d\u00f6nemde pop\u00fclerli\u011fini art\u0131rd\u0131. Google ayr\u0131ca pandemi sonras\u0131nda de\u011fi\u015fen perakende ve t\u00fcketici d\u00fcnyas\u0131n\u0131n mevcut durumunu incelemek i\u00e7in &#8220;\u00c7ok Kanall\u0131 Perakende Ara\u015ft\u0131rmas\u0131&#8221; y\u00fcr\u00fct\u00fcyor.<\/p>\n\n\n\n<p>Salg\u0131n\u0131n\u0131n etkilerinin azalmas\u0131yla birlikte \u00e7ok kanall\u0131 al\u0131\u015fveri\u015f konsepti al\u0131\u015fveri\u015f trendlerinin merkezi haline geldi. Ancak t\u00fcm d\u00fcnyada yava\u015f yava\u015f b\u00fcy\u00fcyen bu e\u011filimin etkileri ve gereksinimleri yeni \u015fekillenmeye ba\u015fl\u0131yor. Google da bu alanda sekt\u00f6r\u00fc desteklemek i\u00e7in ara\u015ft\u0131rmalar yapt\u0131. <\/p>\n\n\n\n<p>Almanya, Hollanda, Bel\u00e7ika, T\u00fcrkiye, Norve\u00e7, \u0130sve\u00e7, Danimarka ve Finlandiya dahil olmak \u00fczere 8 \u00fclkeden 137 perakendecinin de\u011ferlendirmesine dayal\u0131 olarak ger\u00e7ekle\u015ftirilen &#8220;\u00c7ok Kanall\u0131 Perakende Anketi&#8221;nin amac\u0131 t\u00fcketicilerin nas\u0131l al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 ve \u00e7evrimi\u00e7i ma\u011faza ve kanallardan al\u0131\u015fveri\u015f yaparken onlar i\u00e7in neyin \u00f6nemli oldu\u011funu anlamakt\u0131. <\/p>\n\n\n\n<p>\u00c7al\u0131\u015fmada, mobil \u00f6ncelikli yakla\u015f\u0131m\u0131 kullanan \u00e7ok kanall\u0131 m\u00fc\u015fteri deneyimi, \u00e7evrimi\u00e7i, sipari\u015f kar\u015f\u0131lama, m\u00fc\u015fteri hizmetleri ve sat\u0131n alma ve iade dahil olmak \u00fczere ma\u011faza i\u00e7i deneyim incelendi ve de\u011ferlendirildi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye&#8217;deki t\u00fcketicilerin %91&#8217;i al\u0131\u015fveri\u015f \u00f6ncesi  \u00fcr\u00fcn\u00fc ara\u015ft\u0131r\u0131yor<\/h2>\n\n\n\n<p>\u00c7ok kanall\u0131 al\u0131\u015fveri\u015f, t\u00fcketicilerin daha ak\u0131ll\u0131 sat\u0131n alma kararlar\u0131 vermesine yard\u0131mc\u0131 olmak i\u00e7in en iyi \u00e7evrimi\u00e7i ve perakende \u00fcr\u00fcnleri bir araya getiriyor. Bu nedenle al\u0131\u015fveri\u015f yapanlar\u0131n %62&#8217;si \u00e7ok kanall\u0131 tercih ediyor. Ara\u015ft\u0131rmalar, T\u00fcrkiye&#8217;deki t\u00fcketicilerin %91&#8217;inin ma\u011fazadan al\u0131\u015fveri\u015f yapmadan \u00f6nce internetten ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n\n\n\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re t\u00fcketiciler neden belirli bir kanaldan sat\u0131n almay\u0131 tercih ettiklerini yine \u015fu \u015fekilde a\u00e7\u0131kl\u0131yorlar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c7evrimi\u00e7i sat\u0131n almay\u0131 tercih eden&nbsp;t\u00fcketiciler&nbsp;\u00fcr\u00fcn incelemelerini okuyabilirim (%79)<\/li><li>\u00d6deme \u015feklim konusunda daha esnek olabilirim, se\u00e7mek ve sat\u0131n almak \u00e7ok kolay (%78)<\/li><li>\u00dcr\u00fcnlere g\u00f6z atmak ve se\u00e7mek daha kolay (%87)<\/li><li>Sat\u0131n almadan \u00f6nce bir \u015feyleri g\u00f6rebilir ve dokunabilirim (%79)<\/li><\/ul>\n\n\n\n<p>Ara\u015ft\u0131rmalara g\u00f6re t\u00fcketiciler T\u00fcrkiye&#8217;de perakendeyi talep ediyor daha \u00e7ok belirli konulara odaklan\u0131yor. Bu konular aras\u0131nda ma\u011fazadan teslim alma hizmeti, telefon deste\u011fi ve \u00e7ok kanall\u0131 hediye kartlar\u0131 yer al\u0131rken, al\u0131\u015fveri\u015f deneyiminin hangi alanlarda oldu\u011funun fark\u0131na var\u0131lmadan \u00f6nce ke\u015fif ve karar a\u015famas\u0131nda t\u00fcketiciyle \u00fcr\u00fcn, stok, teslimat ve iade gibi bilgileri proaktif olarak payla\u015f\u0131yor. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google taraf\u0131ndan ger\u00e7ekle\u015ftirilen bir ara\u015ft\u0131rma, T\u00fcrkiye&#8217;nin \u00e7ok kanall\u0131 al\u0131\u015fveri\u015fte Avrupa&#8217;da ilk s\u0131rada oldu\u011funu g\u00f6steriyor. \u0130\u015fte ara\u015ft\u0131rman\u0131n detaylar\u0131! E-ticarete yat\u0131r\u0131m getiren \u00e7ok kanall\u0131 al\u0131\u015fveri\u015f Ma\u011fazan\u0131n kendisindeki de\u011fi\u015fiklikler ve yeni pazarlama stratejileri son d\u00f6nemde pop\u00fclerli\u011fini art\u0131rd\u0131. Google ayr\u0131ca pandemi sonras\u0131nda de\u011fi\u015fen perakende ve t\u00fcketici d\u00fcnyas\u0131n\u0131n mevcut durumunu incelemek i\u00e7in &#8220;\u00c7ok Kanall\u0131 Perakende Ara\u015ft\u0131rmas\u0131&#8221; y\u00fcr\u00fct\u00fcyor. Salg\u0131n\u0131n\u0131n etkilerinin azalmas\u0131yla [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":26202,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-26201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/26201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=26201"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/26201\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/26202"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=26201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=26201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=26201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}