Apple, \u0130svi\u00e7re saat markas\u0131 Swatch’a kar\u015f\u0131 slogan hakk\u0131n\u0131 kaybetti. Apple daha \u00f6nce ayn\u0131 davay\u0131 \u0130svi\u00e7re’de kaybettikten sonra bu kez bir Avrupa mahkemesinden olumsuz sonu\u00e7 ald\u0131.<\/p>\n\n\n\n
Apple CEO\u2019su Tim Cook gizlilik a\u00e7\u0131klamas\u0131<\/a><\/a><\/p>\n\n\n\n D\u00fcnyaca \u00fcnl\u00fc saat markalar\u0131 Swatch ve Apple aras\u0131ndaki devam eden marka ihlali davas\u0131 sona erdi. \u0130ki \u015firket aras\u0131nda en uzun s\u00fcredir devam eden dava olan bu dava, Swatch’\u0131n “Tick Different” slogan\u0131ndan yola \u00e7\u0131karak kullan\u0131lmas\u0131ndan kaynaklan\u0131yordu. Apple, slogan\u0131 ayn\u0131 oldu\u011fu i\u00e7in Nisan 2017’de Swatch’a dava a\u00e7m\u0131\u015ft\u0131. <\/p>\n\n\n\n Apple’\u0131n slogan\u0131 “Think Different” idi. \u0130lk olarak \u0130svi\u00e7re’de ba\u015flayan bir davada \u0130svi\u00e7re Federal \u0130dare Mahkemesi 2019’da Apple’\u0131n slogan\u0131n\u0131n b\u00f6lgede pek bilinmedi\u011fini belirtmi\u015fti. Mahkeme, Apple’\u0131n hakl\u0131 \u00e7\u0131kmas\u0131 i\u00e7in \u0130sve\u00e7lilerin en az %50’sinin slogan\u0131 bilmesi gerekti\u011fini ve hi\u00e7bir delil bulunmad\u0131\u011f\u0131na karar k\u0131lm\u0131\u015ft\u0131. Davada haks\u0131z olan Apple, daha sonra ayn\u0131 davay\u0131 Avrupa Birli\u011fi Adalet Divan\u0131’na da ta\u015f\u0131d\u0131.<\/p>\n\n\n\n Avrupa Birli\u011fi Genel Mahkemesi bug\u00fcn bu davan\u0131n sonucunu a\u00e7\u0131klad\u0131. Mahkeme, Apple’\u0131n orijinal \u0130svi\u00e7re mahkemesi karar\u0131n\u0131n yanl\u0131\u015f oldu\u011fu iddias\u0131n\u0131 reddetti. Payla\u015ft\u0131\u011f\u0131 karar\u0131 \u00f6zetleyen mahkeme, Apple’\u0131n iddias\u0131n\u0131n “tart\u0131\u015fmal\u0131 kararlar\u0131n yanl\u0131\u015f yorumlanmas\u0131na dayand\u0131\u011f\u0131n\u0131” s\u00f6yledi.<\/p>\n\n\n\n Marka sahibi, kelimenin veya ibarenin kendisinden farkl\u0131 oldu\u011funu veya kullan\u0131m\u0131n\u0131n kabul ve tan\u0131nma bak\u0131m\u0131ndan farkl\u0131 oldu\u011funu kan\u0131tlamak zorundad\u0131r. Avrupa Adalet Divan\u0131, Apple’\u0131n slogan\u0131n ay\u0131rt edici oldu\u011fu konusunda hemfikir olmad\u0131\u011f\u0131n\u0131 da reddederek kullan\u0131c\u0131lar\u0131n “Tick Different” slogan\u0131n\u0131 kar\u0131\u015ft\u0131rmak i\u00e7in yeterli ay\u0131rt edicili\u011fe sahip olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":" Apple, \u0130svi\u00e7re saat markas\u0131 Swatch’a kar\u015f\u0131 slogan hakk\u0131n\u0131 kaybetti. Apple daha \u00f6nce ayn\u0131 davay\u0131 \u0130svi\u00e7re’de kaybettikten sonra bu kez bir Avrupa mahkemesinden olumsuz sonu\u00e7 ald\u0131. Apple CEO\u2019su Tim Cook gizlilik a\u00e7\u0131klamas\u0131 D\u00fcnyaca \u00fcnl\u00fc saat markalar\u0131 Swatch ve Apple aras\u0131ndaki devam eden marka ihlali davas\u0131 sona erdi. \u0130ki \u015firket aras\u0131nda en uzun s\u00fcredir devam eden dava […]<\/p>\n","protected":false},"author":10,"featured_media":25199,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[104,4835,4834],"class_list":["post-25198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-apple","tag-apple-slogan","tag-apple-slogan-hakkini-kaybetti"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/25198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=25198"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/25198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/25199"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=25198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=25198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=25198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Avrupa Birli\u011fi de Apple’\u0131 haks\u0131z olarak g\u00f6r\u00fcyor:<\/h2>\n\n\n\n