{"id":23886,"date":"2022-05-23T10:14:42","date_gmt":"2022-05-23T07:14:42","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=23886"},"modified":"2022-05-23T10:14:49","modified_gmt":"2022-05-23T07:14:49","slug":"netflix-150-calisanini-isten-cikariyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/netflix-150-calisanini-isten-cikariyor\/","title":{"rendered":"Netflix 150 \u00e7al\u0131\u015fan\u0131n\u0131 i\u015ften \u00e7\u0131kar\u0131yor"},"content":{"rendered":"\n

Netflix, 150 \u00e7al\u0131\u015fana veda etti\u011fini duyurdu. \u015eirket, karar\u0131 gerekli oldu\u011fu i\u00e7in ald\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u0130\u015fte daha fazla ayr\u0131nt\u0131:<\/p>\n\n\n\n

Netflix T\u00fcrkiye kullan\u0131c\u0131lar\u0131n\u0131 \u00e7ok k\u0131zd\u0131racak<\/a><\/p>\n\n\n\n

Netflix ge\u00e7en ay, yay\u0131n platformunun Sal\u0131 g\u00fcn\u00fc, \u00e7o\u011funlukla Amerika Birle\u015fik Devletleri’nde olmak \u00fczere \u015firket genelinde yakla\u015f\u0131k 150 \u00e7al\u0131\u015fan\u0131 %2 oran\u0131nda i\u015ften \u00e7\u0131kard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131n\u0131n ard\u0131ndan on y\u0131l i\u00e7inde ilk kez abone kaybetti\u011fini duyurdu. <\/p>\n\n\n\n

Netflix bu konuda \u015fu a\u00e7\u0131klamalar\u0131 yapt\u0131:<\/p>\n\n\n\n

“Kazan\u00e7lar ile ilgili a\u00e7\u0131klad\u0131\u011f\u0131m\u0131z gibi yava\u015flayan gelir b\u00fcy\u00fcmemiz, \u015firket olarak maliyet b\u00fcy\u00fcmemizi de yava\u015flatmam\u0131z gerekti\u011fi anlam\u0131na geliyor. Ne yaz\u0131k ki bug\u00fcn \u00e7o\u011fu Amerika Birle\u015fik Devletleri merkezli yakla\u015f\u0131k 150 \u00e7al\u0131\u015fan\u0131m\u0131za veda ediyoruz. Bu de\u011fi\u015fiklikler, bireysel performanstan \u00e7ok i\u015f gereksinimleri taraf\u0131ndan y\u00f6nlendiriliyor, bu da durumu \u00f6zellikle zorla\u015ft\u0131r\u0131yor \u00e7\u00fcnk\u00fc hi\u00e7birimiz b\u00f6yle harika i\u015f arkada\u015flar\u0131na veda etmek istemiyoruz. Bu zorlu ge\u00e7i\u015f s\u00fcrecinde onlar\u0131 desteklemek i\u00e7in \u00e7ok \u00e7al\u0131\u015f\u0131yoruz.”<\/p><\/blockquote>\n\n\n\n

Nisan ay\u0131n\u0131n ilk \u00e7eyre\u011fine ili\u015fkin kazan\u00e7lardan bahseden Netflix CFO’su Spencer Neumann, \u015firketin \u00f6n\u00fcm\u00fczdeki iki y\u0131l i\u00e7inde maliyetlerinin bir k\u0131sm\u0131n\u0131 azaltmay\u0131 planlad\u0131\u011f\u0131n\u0131 s\u00f6yledi. Netflix, yeni diziler ve filmler geli\u015ftirmek i\u00e7in hala y\u0131lda yakla\u015f\u0131k 17 milyar dolar harcarken, sahne arkas\u0131ndaki insanlara daha az harc\u0131yor. Neumann \u015funlar\u0131 s\u00f6ylemi\u015fti:<\/p>\n\n\n\n

“Mevcut durumda ak\u0131ll\u0131 davranmaya \u00e7al\u0131\u015f\u0131yoruz ve i\u015fin gelir art\u0131\u015f\u0131n\u0131n ger\u00e7eklerini yans\u0131tmak i\u00e7in bu harcama art\u0131\u015f\u0131n\u0131n bir k\u0131sm\u0131n\u0131 geri \u00e7ekme konusunda ihtiyatl\u0131 olmaya \u00e7al\u0131\u015f\u0131yoruz.”<\/em> <\/p><\/blockquote>\n\n\n\n

Netflix i\u015ften \u00e7\u0131karmalar\u0131 devam ediyor<\/h2>\n\n\n\n

\u015eirketteki i\u00e7 sorunlar hakk\u0131nda anonimlik ko\u015fuluyla konu\u015fan bir i\u00e7eriden birine g\u00f6re, bu y\u0131l \u015firkette daha fazla i\u015ften \u00e7\u0131karma olas\u0131l\u0131\u011f\u0131 var. D\u00fcnya \u00e7ap\u0131nda abonelerde uzun zamand\u0131r lider olan Netflix, ge\u00e7en ay y\u0131l\u0131n ilk \u00fc\u00e7 ay\u0131nda yakla\u015f\u0131k 200.000 aboneli\u011fini kaybetti\u011fini ve 2022’nin ikinci \u00e7eyre\u011finde 2 milyon abonenin daha hizmetten ayr\u0131lmas\u0131n\u0131 bekledi\u011fini s\u00f6yledi.<\/p>\n\n\n\n

Bu nedenle, Netflix bunu tam olarak kabul etmese de, gelecekte daha fazla i\u015ften \u00e7\u0131karma ve hatta i\u00e7erik s\u0131kl\u0131\u011f\u0131nda bir azalma g\u00f6rmemiz olas\u0131d\u0131r.<\/p>\n\n\n\n

Abone kay\u0131plar\u0131 da devam ediyor<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ara\u015ft\u0131rma \u015firketi Antenna taraf\u0131ndan yap\u0131lan a\u00e7\u0131klamalar 2022\u2019nin ba\u015f\u0131nda \u00fc\u00e7 y\u0131ldan uzun bir s\u00fcredir abone toplamda sadece 5 abone kaybeden Netflix’in, 2022\u2019nin ilk \u00e7eyre\u011finde ise bu oran\u0131n y\u00fczde 13\u2019e \u00e7\u0131kt\u0131\u011f\u0131n\u0131<\/strong> g\u00f6steriyor.<\/p>\n\n\n\n

A\u00e7\u0131klamaya g\u00f6re, bu \u00e7eyrekte ilk kez abone say\u0131s\u0131 %60 oldu. Yine ilk \u00e7eyrekte, \u00f6nceki be\u015f \u00e7eyre\u011fin her birinde 2,5 milyon olan toplam iptal say\u0131s\u0131 3,6 milyona ula\u015ft\u0131. \u015eirket b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kullan\u0131c\u0131 kaybederken, di\u011fer ak\u0131\u015f pazarlar\u0131 daha fazla abone kazan\u0131yor. <\/p>\n\n\n\n

Antena’\u0131n verilerine g\u00f6re bu kay\u0131plar\u0131n temel nedeni fiyat art\u0131\u015flar\u0131. Antenna’n\u0131n medya ve e\u011flence ba\u015fkan\u0131 Brendan Brady,\u201cT\u00fcketiciler c\u00fczdanlar\u0131yla ayl\u0131k olarak oy veriyor ve \u015fimdi oy pusulas\u0131nda daha uygun adaylar var.\u201d<\/strong>  dedi. <\/p>\n\n\n\n

Ayn\u0131 zamanda Disney gibi bir\u00e7ok e\u011flence \u015firketi de dizilerini Netflix’ten kaydediyor ve kendi servislerinde yay\u0131nl\u0131yor. Bu, \u015firketin orijinal i\u00e7eri\u011fe daha fazla g\u00fcvenmesi gerekti\u011fini g\u00f6steriyor.Veriler ayr\u0131ca 2022’nin ilk d\u00f6rt ay\u0131nda yeni aboneler aras\u0131nda en pop\u00fcler se\u00e7eneklerin Paramount ve Disney oldu\u011funu g\u00f6steriyor. Bunun en b\u00fcy\u00fck nedeni ise fiyatlar\u0131n\u0131n uygun olmas\u0131d\u0131r. Analistler gelecekte Netflix, iki milyon abone daha kaybetmeyi beklediklerini s\u00f6yl\u00fcyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

Netflix, 150 \u00e7al\u0131\u015fana veda etti\u011fini duyurdu. \u015eirket, karar\u0131 gerekli oldu\u011fu i\u00e7in ald\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u0130\u015fte daha fazla ayr\u0131nt\u0131: Netflix T\u00fcrkiye kullan\u0131c\u0131lar\u0131n\u0131 \u00e7ok k\u0131zd\u0131racak Netflix ge\u00e7en ay, yay\u0131n platformunun Sal\u0131 g\u00fcn\u00fc, \u00e7o\u011funlukla Amerika Birle\u015fik Devletleri’nde olmak \u00fczere \u015firket genelinde yakla\u015f\u0131k 150 \u00e7al\u0131\u015fan\u0131 %2 oran\u0131nda i\u015ften \u00e7\u0131kard\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamas\u0131n\u0131n ard\u0131ndan on y\u0131l i\u00e7inde ilk kez abone kaybetti\u011fini duyurdu. Netflix […]<\/p>\n","protected":false},"author":10,"featured_media":23891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[137,4412,4413],"class_list":["post-23886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-netflix","tag-netflix-150-calisanini-isten-cikariyor","tag-netflix-abone-kaybediyor"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/23886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=23886"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/23886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/23891"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=23886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=23886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=23886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}