{"id":22278,"date":"2022-04-25T16:00:00","date_gmt":"2022-04-25T13:00:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=22278"},"modified":"2022-04-25T11:46:30","modified_gmt":"2022-04-25T08:46:30","slug":"meta-bu-ceyrekte-zorlu-bir-doneme-giriyor","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/meta-bu-ceyrekte-zorlu-bir-doneme-giriyor\/","title":{"rendered":"Meta bu \u00e7eyrekte zorlu bir d\u00f6neme giriyor"},"content":{"rendered":"\n

Ge\u00e7en y\u0131l\u0131n son \u00e7eyre\u011finde \u00f6nemli bir d\u00fc\u015f\u00fc\u015f ya\u015fayan \u015firket yeni bir d\u00f6neme haz\u0131rlan\u0131yor. <\/p>\n\n\n\n

Analistler \u015firket i\u00e7in yeni bir d\u00f6nem bekledi\u011fini dile getirdi. Bu y\u0131l\u0131n ba\u015flar\u0131nda b\u00fcy\u00fck bir yeniden markala\u015fma ge\u00e7iren Meta, ge\u00e7ti\u011fimiz senenin son \u00e7eyre\u011finde tarihi bir d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015ft\u0131. Ge\u00e7en \u015eubat ay\u0131nda Facebook ilk olarak g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131n\u0131 duyurmu\u015ftu. Bu durum \u015firkette hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratmas\u0131n\u0131n yan\u0131 s\u0131ra, \u015firketin piyasa de\u011ferinde yakla\u015f\u0131k 230 milyar dolar kaybetmesine neden olmu\u015ftu.<\/p>\n\n\n\n

Analistler bu durumun \u015firketin yeniden markala\u015fmas\u0131yla birlikte bir nebze de olsa toparlanabilece\u011fini umduklar\u0131n\u0131 dile getiriyor. Ancak Meta’n\u0131n \u00c7ar\u015famba g\u00fcn\u00fc ilk \u00e7eyrek raporuna bakacaklar\u0131n\u0131 s\u00f6yleyen analistler, tam bir geri d\u00f6n\u00fc\u015f\u00fcn beklenmedi\u011fini de s\u00f6yl\u00fcyor.<\/p>\n\n\n\n

Meta kullan\u0131c\u0131 kayb\u0131n\u0131 engellemeye \u00e7al\u0131\u015f\u0131yor<\/h2>\n\n\n\n

Meta’n\u0131n \u015fuan ki \u00f6nceli\u011fi ise mevcut kullan\u0131c\u0131lar\u0131n\u0131 kaybetmemek. Bunun i\u00e7in verilen m\u00fccadele beklenmedik ad\u0131mlar atmaya ba\u015flasa da ge\u00e7mi\u015fteki veri ihlalleri hala ak\u0131llarda. Bunun yan\u0131 s\u0131ra Apple’\u0131n yeni gizlilik politikas\u0131n\u0131nda \u015firket i\u00e7in bir engel oldu\u011funu unutmamak gerek. Meta CEO’su Mark Zuckerberg, Apple’\u0131n yeni gizlilik politikas\u0131n\u0131n bu y\u0131l 10-10 milyar gelir kayb\u0131na yol a\u00e7abilece\u011fi konusunda uyarm\u0131\u015ft\u0131.Yeni yaz\u0131l\u0131m g\u00fcncellemesi, Meta’n\u0131n baz\u0131 kullan\u0131c\u0131 verilerini toplamas\u0131n\u0131 engelliyor. Bu da \u015firketin reklamverenlerle aras\u0131n\u0131n a\u00e7\u0131lmas\u0131na neden oluyor. Bunun sonucu olarak da \u015firket, reklamc\u0131l\u0131k i\u015f modellerinden baz\u0131lar\u0131nda de\u011fi\u015fiklikler yapmak zorunda kalm\u0131\u015ft\u0131. Bu ad\u0131mlar\u0131n nas\u0131l sonu\u00e7 verece\u011fini g\u00f6rmek i\u00e7in \u00e7eyrek raporunun yay\u0131mlanmas\u0131n\u0131 beklemek gerekiyor.<\/p>\n\n\n\n

Meta son \u00e7eyrek raporunu a\u00e7\u0131klad\u0131<\/a><\/p>\n\n\n\n

\u00d6te yandan yap\u0131lan de\u011fi\u015fiklikler, reklamlara, \u00f6zellikle de k\u0131sa video i\u00e7eriklerine b\u00fcy\u00fck \u00f6nem verilmesini \u00f6nemli k\u0131l\u0131yor. \u015eirket, son \u00fc\u00e7 ayl\u0131k raporunda, 2022’nin ilk \u00e7eyre\u011finde y\u0131ldan y\u0131la b\u00fcy\u00fcmenin devam edebilece\u011fi konusunda uyard\u0131. CFO (CFO) David Weiner yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015fu s\u00f6zleri kulland\u0131:<\/p>\n\n\n\n

Hem insanlar\u0131n zamanlar\u0131 i\u00e7in artan rekabetten hem de uygulamalar\u0131m\u0131zdaki etkile\u015fimin Feed ve Stories\u2019den daha d\u00fc\u015f\u00fck oranlarda para kazanan Reels gibi video y\u00fczeylerine do\u011fru kaymas\u0131n\u0131n devam etmesini bekliyoruz.<\/p><\/blockquote>\n\n\n\n

Meta’n\u0131n video i\u00e7eri\u011fine ge\u00e7i\u015fi, gen\u00e7 kullan\u0131c\u0131lar\u0131 elde tutmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Analist Debra Williamson, TikTok’un g\u00fc\u00e7l\u00fc bir rakip oldu\u011funu ve s\u00fcrd\u00fcr\u00fclebilir bir i\u015f modelinden yoksun oldu\u011funu s\u00f6yledi ve a\u00e7\u0131klamas\u0131na \u015fu ifadeleri ekledi;<\/p>\n\n\n\n

\u201cGe\u00e7en \u00e7eyrekte Reels\u2019lerden nas\u0131l daha iyi para kazan\u0131laca\u011f\u0131n\u0131 anlayacaklar\u0131n\u0131 s\u00f6ylediler. Bu \u00e7eyrekte, ger\u00e7ekten ger\u00e7ekle\u015fti\u011fine dair i\u015faretler ar\u0131yoruz.\u201d<\/strong><\/p><\/blockquote>\n\n\n\n

Meta’n\u0131n ba\u015far\u0131s\u0131 i\u00e7in bu seneki kullan\u0131c\u0131 say\u0131s\u0131 \u00e7ok \u00f6nemli. \u00d6zellikle Facebook kullan\u0131c\u0131lar\u0131n\u0131n tarihi kayb\u0131, 2021 d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finin en \u00f6nemli sonu\u00e7lar\u0131ndan biri. Williamson ayr\u0131ca Meta’n\u0131n \u00f6nceli\u011finin kullan\u0131mdaki bu d\u00fc\u015f\u00fc\u015f\u00fc durdurmak oldu\u011funu s\u00f6yledi. \u015eirketin yeniden markala\u015fmas\u0131yla kullan\u0131c\u0131 taraf\u0131ndaki kay\u0131plar\u0131 telafi edip edemeyece\u011fini ilerleyen zamanlarda g\u00f6rece\u011fiz.<\/p>\n\n\n\n

Siz bu konu hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7en y\u0131l\u0131n son \u00e7eyre\u011finde \u00f6nemli bir d\u00fc\u015f\u00fc\u015f ya\u015fayan \u015firket yeni bir d\u00f6neme haz\u0131rlan\u0131yor. Analistler \u015firket i\u00e7in yeni bir d\u00f6nem bekledi\u011fini dile getirdi. Bu y\u0131l\u0131n ba\u015flar\u0131nda b\u00fcy\u00fck bir yeniden markala\u015fma ge\u00e7iren Meta, ge\u00e7ti\u011fimiz senenin son \u00e7eyre\u011finde tarihi bir d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015ft\u0131. Ge\u00e7en \u015eubat ay\u0131nda Facebook ilk olarak g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131s\u0131nda d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131\u011f\u0131n\u0131 duyurmu\u015ftu. Bu durum \u015firkette […]<\/p>\n","protected":false},"author":10,"featured_media":22281,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[966,3954],"class_list":["post-22278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-meta","tag-meta-kullanici-sayisi"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/22278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=22278"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/22278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/22281"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=22278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=22278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=22278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}