{"id":22240,"date":"2022-04-25T12:25:00","date_gmt":"2022-04-25T09:25:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=22240"},"modified":"2022-04-27T14:57:21","modified_gmt":"2022-04-27T11:57:21","slug":"turkcell-musterimetre-mobil-uygulama-dunyasinin-en-iyilerini-belirledi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/turkcell-musterimetre-mobil-uygulama-dunyasinin-en-iyilerini-belirledi\/","title":{"rendered":"TURKCELL M\u00fc\u015fteriMetre mobil uygulama d\u00fcnyas\u0131n\u0131n \u201cen iyileri\u201dni belirledi"},"content":{"rendered":"\n

T\u00fcrkiye\u2019nin dijital m\u00fc\u015fteri deneyimi merkezi Turkcell Global Bilgi \u00e7at\u0131s\u0131 alt\u0131nda hizmet veren M\u00fc\u015fteriMetre, mobil uygulama ekosistemine y\u00f6nelik olarak kapsaml\u0131 bir ara\u015ft\u0131rma yapt\u0131. M\u00fc\u015fteri deneyimi tasar\u0131m\u0131, ara\u015ft\u0131rma y\u00f6netimi ve sosyal medya analiti\u011fi \u00e7al\u0131\u015fmalar\u0131 yapan M\u00fc\u015fteriMetre ekibi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma sonucunda, al\u0131\u015fveri\u015ften finansa, teknolojiden ara\u00e7 kiralamaya kadar 18 farkl\u0131 sekt\u00f6r\/kategoride ilk 3 s\u0131raya yerle\u015fen \u201cen iyi\u201d mobil uygulamalar belirlendi.<\/p>\n\n\n\n

 Finans alan\u0131ndan ula\u015ft\u0131rmaya, perakendeden telekom\u00fcnikasyon sekt\u00f6r\u00fcne kadar bir\u00e7ok kurum ve kurulu\u015fa hizmet veren Turkcell Global Bilgi, Fast Company dergisi i\u015f birli\u011fiyle dijital d\u00fcnyan\u0131n vazge\u00e7ilmezi haline gelen mobil uygulamas\u0131 mercek alt\u0131na alan bir ara\u015ft\u0131rma yap\u0131ld\u0131. M\u00fc\u015fteri deneyimine dair ara\u015ft\u0131rmaya imza at\u0131ld\u0131. M\u00fc\u015fteri deneyimi tasar\u0131m\u0131, pazar ara\u015ft\u0131rmalar\u0131 ve sosyal medya analiti\u011fi \u00e7al\u0131\u015fmalar\u0131 yapan M\u00fc\u015fteriMetre ekibi, 6 bin ki\u015filik detayl\u0131 bir ara\u015ft\u0131rma ger\u00e7ekle\u015ftirdi. 12 istatistiki b\u00f6lgede, 10 bin mobil uygulaman\u0131n de\u011ferlendirildi\u011fi \u00e7al\u0131\u015fmada, mobil uygulamalar\u0131n T\u00fcrkiye temsili dikkate al\u0131narak \u00f6rneklem ger\u00e7ekle\u015ftirildi.<\/p>\n\n\n\n

Ara\u015ft\u0131rmada ilk 3\u2019ler belirlenirken; ikinci el al\u0131\u015fveri\u015f, ara\u00e7 kiralama, ara\u00e7 kiralama platform\u00adlar\u0131, saatlik ara\u00e7 kiralama, bankac\u0131l\u0131k, e\u011fitim-bilgi platformlar\u0131, online ki\u015fisel geli\u015fim platformlar\u0131, teknoloji, kamu, giyim, havayollar\u0131, online market, online yemek, pazaryeri\/e-ticaret, turizm acen\u00adtesi, sigorta, bireysel emeklilik ve bilet sat\u0131n alma olmak \u00fczere toplam 18 farkl\u0131 kategori de\u011ferlendirmeye al\u0131nd\u0131.<\/p>\n\n\n\n

Cahit Erdo\u011fan: \u201cRekabette en \u00f6nemli koz, fark yaratan kullan\u0131c\u0131 deneyimi tasar\u0131mlar\u0131\u201d<\/p>\n\n\n\n

Ara\u015ft\u0131rmayla ilgili a\u00e7\u0131klamalar yapan Turkcell Global Bilgi M\u00fc\u015fteri Deneyimi ve Kalite Y\u00f6netimi Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Cahit Erdo\u011fan, \u015funlar\u0131 s\u00f6yledi: \u201cUygulama izleme \u015firketi data.ai taraf\u0131ndan haz\u0131rlanan rapora g\u00f6re, k\u00fcresel uygulama indirmeleri 2022\u2019nin ilk \u00e7eyre\u011finde bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 11 artarak 37 milyara ula\u015ft\u0131. Bu \u00e7arp\u0131c\u0131 sonu\u00e7, dijital \u00e7a\u011fda markalar\u0131n m\u00fc\u015fterileriyle etkile\u015fim kurdu\u011fu en \u00f6nemli platform olan mobil uygulamalar\u0131n kritik \u00f6nemini g\u00f6zler \u00f6n\u00fcne seriyor. Biz de M\u00fc\u015fteriMetre olarak bu ara\u015ft\u0131rmay\u0131 ger\u00e7ekle\u015ftirirken, kullan\u0131c\u0131lar\u0131n ilk deneyimledikleri markaya kar\u015f\u0131 olan sadakatlerinin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 fark ettik. Yenilik\u00e7i markalar\u0131n fark yaratan kullan\u0131c\u0131 deneyimi tasar\u0131mlar\u0131n\u0131n rekabette en \u00f6nemli kozlar\u0131 oldu\u011funu g\u00f6r\u00fcyoruz. Ara\u015ft\u0131rma \u00e7\u0131kt\u0131lar\u0131na g\u00f6re, sekt\u00f6re yeni girmi\u015f markalar\u0131n; bir taraftan kullan\u0131c\u0131 deneyimi \u00fczerine \u00e7al\u0131\u015f\u0131rken, bir taraftan da fark\u0131ndal\u0131klar\u0131n\u0131 art\u0131rmak \u00fczerine yo\u011fun \u00e7al\u0131\u015fmalar yapt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.\u201d<\/p>\n\n\n\n

 M\u00fc\u015fteriMetre ile ilgili de\u011ferlendirmelerde de bulunan Erdo\u011fan, \u201cM\u00fc\u015fteriMetre\u2019yi; oda\u011f\u0131na insan\u0131 alan, m\u00fc\u015fterilerin akl\u0131ndaki soru i\u015faretlerini \u00e7\u00f6z\u00fcme kavu\u015fturan hem m\u00fc\u015fteri hem de kullan\u0131c\u0131 deneyimi alan\u0131nda ara\u015ft\u0131rma, deneyim tasar\u0131m\u0131 ve analiti\u011fi, sosyal medya i\u00e7g\u00f6r\u00fcleri, strateji, inovasyon, yaz\u0131l\u0131m ve e\u011fitim hizmetleri sunan b\u00fct\u00fcnle\u015fik dene\u00adyim tasar\u0131m merkezi olarak tan\u0131mlayabiliriz. M\u00fc\u015fteriMetre olarak kurumsal m\u00fc\u015fterilerimizin son kullan\u0131c\u0131lar\u0131na y\u00f6nelik \u00e7al\u0131\u015fmalar yap\u0131yor, onlar\u0131n sorunlar\u0131n\u0131 ve ihtiya\u00e7lar\u0131n\u0131 yak\u0131ndan takip ediyoruz. D\u00fcnyadaki trendler \u0131\u015f\u0131\u011f\u0131nda bili\u015fsel, dijital veya fiziksel deneyimler kurguluyor, pazar ara\u015ft\u0131rmalar\u0131 yap\u0131yor, m\u00fc\u015fteri yolculuklar\u0131 tasarlay\u0131p hayata ge\u00e7iriyoruz. Bu noktada M\u00fc\u015fteriMetre\u2019nin UX Performans metodu, m\u00fc\u015fterilerin ara y\u00fcz kullan\u0131mlar\u0131 s\u0131ras\u0131ndaki fiziksel ve duygusal etkile\u015fimlerini \u00f6l\u00e7\u00fcmleyerek \u00fcst\u00fcn bir kullan\u0131c\u0131 deneyiminin s\u00fcrd\u00fcr\u00fclebilirli\u011fine katk\u0131 sa\u011fl\u0131yor. Kalitatif ve kantitatif iki ayr\u0131 mod\u00fclden olu\u015fan UX Performans; kalitatif mod\u00fcl\u00fc ile mobil uygulamalar\u0131n kullan\u0131c\u0131 deneyimini personalar \u00f6zelinde m\u00fc\u015fterilerin bire bir kullan\u0131mlar\u0131na e\u015flik ederek, nokta at\u0131\u015f\u0131 aksiyon ve i\u00e7g\u00f6r\u00fc olarak sunuyor. En iyi uygulamalar\u0131n belirlenmesinde kullan\u0131lan kantitatif mod\u00fcl ise uygulaman\u0131n m\u00fc\u015fteri g\u00f6z\u00fcnden nabz\u0131n\u0131 tutuyor ve deneyimdeki g\u00fcncelleme ihtiya\u00e7lar\u0131 konusunda bize alarm \u00fcretiyor. B\u00fct\u00fcnsel olarak UX Performans, kullan\u0131c\u0131n\u0131n hislerini ve beklentilerini anlayarak, ortaya \u00e7\u0131kan sonu\u00e7lar\u0131 \u2018iyile\u015ftirme ve geli\u015ftirme\u2019 \u00f6nerileri olarak sunuyor\u201d dedi.<\/p>\n\n\n\n

En iyi mobil uygulamalar listesine giren \u015firketlere \u00f6d\u00fclleri, 21 Nisan\u2019da online ger\u00e7ekle\u015fen \u00f6d\u00fcl t\u00f6reniyle takdim edildi. <\/p>\n\n\n\n

\u00d6d\u00fcl t\u00f6reninde \u00f6d\u00fcl alan ilk 3’e giren uygulamalar \u015fu \u015fekilde: <\/p>\n\n\n\n

\u0130kinci el al\u0131\u015fveri\u015f: <\/strong><\/p>\n\n\n\n

Sahibinden.com<\/strong>

iOS i\u00e7in Sahibinden.com indir<\/a>

Android i\u00e7in Sahibinden.com indir<\/a><\/p>\n\n\n\n

<\/p>\n\n\n\n

Dolap
<\/strong>iOS i\u00e7in Dolap indir<\/a>
Android i\u00e7in Dolap indir<\/a><\/p>\n\n\n\n

Letgo<\/strong>
iOS i\u00e7in Letgo indir
Android i\u00e7in Letgo indir<\/a>
<\/p>\n\n\n\n

Ara\u00e7 Kiralama : <\/strong>

Garenta<\/strong>
Android i\u00e7in Garenta indir<\/a>
iOS i\u00e7in Garenta indir <\/a>

Ara\u00e7 Kiralama Platformlar\u0131:<\/strong>

Sahibinden.com<\/strong>
iOS i\u00e7in Sahibinden.com indir<\/a>
Android i\u00e7in Sahibinden.com indir<\/a>

Arabam.com<\/strong>
iOS i\u00e7in Arabam.com indir<\/a>
Android i\u00e7in Arabam.com indir<\/a>

Yolcu360<\/strong>
iOS i\u00e7in Yolcu360 indir <\/a>
Android i\u00e7in Yolcu360 indir <\/a>


Saatlik Ara\u00e7 Kiralama Firmalar\u0131: <\/strong>
Moov<\/strong>
iOS i\u00e7in Moov indir<\/a>
Android i\u00e7in Moov indir<\/a>

Tiktak<\/strong>
iOS i\u00e7in Tiktak indir<\/a>
Android i\u00e7in Tiktak indir<\/a>


Bankac\u0131l\u0131k:
Enpara<\/strong>
iOS i\u00e7in Enpara indir<\/a>
Android i\u00e7in Enpara indir<\/a>

Garanti BBVA<\/strong>
iOS i\u00e7in Garanti BBVA indir<\/a>
Android i\u00e7in Garanti BBVA indir<\/a>

Ziraat<\/strong>
iOS i\u00e7in Ziraat indir<\/a>
Android i\u00e7in Ziraat indir<\/a>

Vak\u0131fbank<\/strong>
iOS i\u00e7in Vak\u0131fbank indir<\/a>
Android i\u00e7in Vak\u0131fbank indir<\/a>

E\u011fitim Bilgi Platformlar\u0131:<\/strong>

Anadolu Mobil<\/strong>
iOS i\u00e7in Anadolu Mobil indir<\/a>
Android i\u00e7in Anadolu Mobil indir<\/a>

E-Okul<\/strong>
iOS i\u00e7in E-Okul indir<\/a>
Android i\u00e7in E-Okul indir<\/a>

EBA <\/strong>
iOS i\u00e7in EBA indir<\/a>
Android i\u00e7in EBA indir<\/a>

Online Ki\u015fisel Geli\u015fim:<\/strong>

Cambly <\/strong>
iOS i\u00e7in Cambly indir
Android i\u00e7in Cambly indir
<\/a>
Duolingo <\/strong>
iOS i\u00e7in Duolingo indir<\/a>
Android i\u00e7in Duolingo indir<\/a>

Teknoloji:<\/strong>

Apple Store <\/strong>
iOS i\u00e7in Apple Store indir<\/a>

Teknosa<\/strong>
iOS i\u00e7in Teknosa indir<\/a>
Android i\u00e7in Teknosa indir<\/a>

Vatan <\/strong>
iOS i\u00e7in Vatan indir
Android i\u00e7in Vatan indir

Media Markt <\/strong>
iOS i\u00e7in Media Markt indir<\/a>t
Android i\u00e7in Media Markt indir<\/a>

Giyim:
DeFacto<\/strong>
iOS i\u00e7in DeFacto indir
Android i\u00e7in DeFacto indir <\/a>

Koton<\/strong>
iOS i\u00e7in Koton indir
Android i\u00e7in Koton indir<\/a>

Lc Waikiki <\/strong>
iOS i\u00e7in Lc Waikiki indir<\/a>
Android i\u00e7in LC Waikiki indir<\/a>

Flo <\/strong>
iOS i\u00e7in Flo indir<\/a>
Android i\u00e7in Flo indir<\/a>

Havayollar\u0131:
T\u00fcrk Hava Yollar\u0131<\/strong>
iOS i\u00e7in T\u00fcrk Hava Yollar\u0131 indir
Android i\u00e7in T\u00fcrk Hava Yollar\u0131 indir <\/a>

Pegasus<\/strong>
iOS i\u00e7in Pegasus indir<\/a>
Android i\u00e7in Pegasus indir<\/a>


Anadolu Jet<\/strong>
iOS i\u00e7in Anadolu Jet indir<\/a>
Android i\u00e7in Anadolu Jet indir<\/a>

Kamu:<\/strong>
e- Devlet
iOS i\u00e7in e-Devlet indir<\/a>
Android i\u00e7in e-Devlet indir<\/a>

HES<\/strong>
iOS i\u00e7in HES indir<\/a>
Android i\u00e7in HES indir<\/a>

MHRS<\/strong>
iOS i\u00e7in MHRS indir<\/a>
Android i\u00e7in MHRS indir<\/a>

Online Market:<\/strong>
Migros<\/strong>
iOS i\u00e7in Migros indir<\/a>
Android i\u00e7in Migros indir<\/a>

Getir<\/strong>
iOS i\u00e7in Getir indir<\/a>
Android i\u00e7in Getir indir<\/a>

Banabi<\/strong>
iOS i\u00e7in Banabi indir<\/a>
Android i\u00e7in Banabi indir<\/a>

Trendyol<\/strong>
iOS i\u00e7in Trendyol indir<\/a>
Android i\u00e7in Trendyol indir<\/a>

Online Yemek:<\/strong>
Yemeksepeti<\/strong>
iOS i\u00e7in Yemeksepeti indir<\/a>
Android i\u00e7in Yemeksepeti indir<\/a>

Getir Yemek
<\/strong>iOS i\u00e7in Getir Yemek indir<\/a>
Android i\u00e7in Getir Yemek indir<\/a>

Domino’s Pizza<\/strong>
iOS i\u00e7in Domino’s Pizza indir<\/a>
Android i\u00e7in Domino’s Pizza indir<\/a>

Pazaryeri E-Ticaret :
Trendyol<\/strong>
iOS i\u00e7in Trendyol indir<\/a>
Android i\u00e7in Trendyol indir<\/a>

Hepsiburada <\/strong>
iOS i\u00e7in Hepsiburada indir<\/a>
Android i\u00e7in Hepsiburada indir
<\/a>
\u00c7i\u00e7eksepeti <\/strong>
iOS i\u00e7in \u00c7i\u00e7eksepeti indir<\/a>
Android i\u00e7in \u00c7i\u00e7eksepeti indir<\/a>

n11.com<\/strong>
iOS i\u00e7in n11.com indir
<\/a>Android i\u00e7in n11.com indir<\/a>

Turizm Acentesi:
Tatilbudur<\/strong>
iOS i\u00e7in Tatilbudur indir<\/a>
Android i\u00e7in Tatilbudur indir<\/a>

Tatil Sepeti<\/strong>
iOS i\u00e7in Tatilsepeti indir<\/a>
Android i\u00e7in Tatilsepeti indir<\/a>

ETS Tur<\/strong>
iOS i\u00e7in ETS Tur indir
Android i\u00e7in Ets Tur indir

Bilet Sat\u0131n Alma:
Enuygun<\/strong>
\u0130OS i\u00e7in Enuygun indir<\/a>
Android i\u00e7in Enuygun indir
<\/a>
Biletall <\/strong>
iOS i\u00e7in Biletall indir
Android i\u00e7in Biletall indir<\/a>

Bilet.com<\/strong>
iOS i\u00e7in Bilet.com indir<\/a>
Android i\u00e7in Bilet.com indir

Ucuzabilet<\/strong>
iOS i\u00e7in Ucuzabilet indir<\/a>
Android i\u00e7in Ucuzabilet indir<\/a>

Sigorta:<\/strong>
Eureko Sigorta <\/strong>
iOS i\u00e7in Eureko Sigorta indir<\/a>
Android i\u00e7in Eureko Sigorta indir<\/a>

Aksigorta <\/strong>
iOS i\u00e7in Aksigorta indir<\/a>
Android i\u00e7in Aksigorta indir<\/a>

Axa Fit <\/strong>
iOS i\u00e7in Axa Fit indir<\/a>
Android i\u00e7in Axa Fit indir<\/a>

Allianz’\u0131m <\/strong>
iOS i\u00e7in Allianz’\u0131m indir<\/a>
Android i\u00e7in Allianz’\u0131m indir<\/a>

Bireysel Emeklilik & Hayat:<\/strong>
Anadolu Hayat Emeklilik
iOS i\u00e7in Anadolu Hayat Emeklilik indir
Android i\u00e7in Anadolu Hayat Emeklilik indir

AgeSA<\/strong>
iOS i\u00e7in AgeSa indir<\/a>
Android i\u00e7in AgeSa indir<\/a>



<\/p>\n\n\n\n


<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

Netflix, \u201cKategori Merkezi\u201d adl\u0131 yeni \u00f6zelli\u011fini duyurdu<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00fcrkiye\u2019nin dijital m\u00fc\u015fteri deneyimi merkezi Turkcell Global Bilgi \u00e7at\u0131s\u0131 alt\u0131nda hizmet veren M\u00fc\u015fteriMetre, mobil uygulama ekosistemine y\u00f6nelik olarak kapsaml\u0131 bir ara\u015ft\u0131rma yapt\u0131. M\u00fc\u015fteri deneyimi tasar\u0131m\u0131, ara\u015ft\u0131rma y\u00f6netimi ve sosyal medya analiti\u011fi \u00e7al\u0131\u015fmalar\u0131 yapan M\u00fc\u015fteriMetre ekibi taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rma sonucunda, al\u0131\u015fveri\u015ften finansa, teknolojiden ara\u00e7 kiralamaya kadar 18 farkl\u0131 sekt\u00f6r\/kategoride ilk 3 s\u0131raya yerle\u015fen \u201cen iyi\u201d mobil uygulamalar belirlendi. […]<\/p>\n","protected":false},"author":7,"featured_media":22241,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3944],"class_list":["post-22240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-musterimetre"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/22240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=22240"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/22240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/22241"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=22240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=22240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=22240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}