Snapchat taraf\u0131ndan \u015firketin ilk \u00e7eyrek mali raporlar\u0131 payla\u015f\u0131ld\u0131. Yay\u0131nlanan yeni rapor, Snapchat\u2019in rakiplerine kar\u015f\u0131 ciddi bir \u00fcst\u00fcnl\u00fck elde etti\u011fini g\u00f6sterdi. Yeni y\u0131l\u0131n ilk raporlar\u0131yla Snapchat, hem Meta\u2019y\u0131 hem de Twitter\u2019\u0131 ge\u00e7ti.<\/p>\n\n\n\n
Snapchat\u2019in raporu, Meta ve Twitter raporlar\u0131n\u0131n ard\u0131ndan payla\u015f\u0131ld\u0131. Meta son \u00e7eyrekte g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131lar\u0131nda d\u00fc\u015f\u00fc\u015f oldu\u011funu duyurmu\u015ftu. Twitter\u2019da ise g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131lar\u0131nda y\u00fczde 15 oran\u0131nda bir art\u0131\u015f ya\u015fand\u0131\u011f\u0131n\u0131 a\u00e7\u0131klam\u0131\u015ft\u0131. T\u00fcm bunlar ile birlikte iki \u015firketin de beklenti alt\u0131nda kalan raporlar\u0131, g\u00f6zlerin Snapchat\u2019e \u00e7evrilmesine neden olmu\u015ftu. Snapchat, 2022 y\u0131l\u0131n\u0131n ilk \u00e7eyre\u011fi itibariyle aktif kullan\u0131c\u0131 say\u0131s\u0131n\u0131 y\u00fczde 18 oran\u0131nda artt\u0131rmay\u0131 ba\u015fard\u0131. Bu art\u0131\u015f ile g\u00fcnl\u00fck kullan\u0131c\u0131 say\u0131s\u0131 332 milyona \u00e7\u0131kan Snapchat, tek bir alanda dahi rakiplerine kar\u015f\u0131 daha fazla g\u00fc\u00e7 kazand\u0131\u011f\u0131n\u0131 ortaya koydu.<\/p>\n\n\n\n
Snapchat\u2019in g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131s\u0131nda son \u00e7eyrekte art\u0131\u015f kaydetmesi b\u00fcy\u00fck bir olay de\u011fil. Ancak \u015firketin son be\u015f \u00e7eyrekte de \u00fcst \u00fcste kullan\u0131c\u0131 say\u0131s\u0131n\u0131 artt\u0131rmas\u0131, \u00e7ok iyi ve ba\u015far\u0131l\u0131 bir ivme yakalad\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Zira \u015firketin son 5 \u00e7eyrek genelinde kullan\u0131c\u0131 say\u0131s\u0131ndaki art\u0131\u015f\u0131 y\u00fczde 20\u2019yi a\u015ft\u0131. \u015eirketin gelirlerinde ise y\u00fczde 38 oran\u0131nda art\u0131\u015f kaydedilmi\u015f durumda. Art\u0131\u015f ile gelirler 1.06 milyara y\u00fckseldi.<\/p>\n\n\n\n
\u015eirketin 2021 y\u0131l\u0131 ilk \u00e7eyre\u011fi ile 2022 y\u0131l\u0131 ilk \u00e7eyre\u011fi aras\u0131nda y\u00fczde 44 oran\u0131nda b\u00fcy\u00fcme grafi\u011fini yakalam\u0131\u015f durumda. \u015eirketin gelirlerinde Rusya ile Ukrayna aras\u0131nda ya\u015fanan olaylar\u0131n gelir kayb\u0131na da yol a\u00e7t\u0131\u011f\u0131 belirtildi. Zira Rusya\u2019dan verilen reklamlar, sava\u015f\u0131n 10. g\u00fcn\u00fc itibariyle iptal edilmeye ba\u015fland\u0131. Bu da \u015firketin \u00e7eyrek gelirlerinde daha y\u00fcksek gelire ula\u015fmas\u0131n\u0131 engelledi.<\/p>\n\n\n\n
\u015eirket raporunda, Apple taraf\u0131ndan yap\u0131lan iOS gizlili\u011fi de\u011fi\u015fikli\u011finin de gelirlerde etkili oldu\u011funu duyurdu. iOS ve Rusya kaynakl\u0131 geli\u015fmelerin ortaya \u00e7\u0131kmas\u0131, \u015firketin 2022 y\u0131l\u0131ndaki \u00e7eyrek hedeflerinin baz\u0131lar\u0131n\u0131n elde edilememesine neden olmu\u015f durumda.<\/p>\n\n\n\n
\u015eirketin raporunda dikkat \u00e7eken son detay art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik alan\u0131ndaki yat\u0131r\u0131mlar\u0131n artmas\u0131 oldu. 332 milyon g\u00fcnl\u00fck aktif kullan\u0131c\u0131n\u0131n 250 milyonu, AR \u00f6zelliklerini kullanmay\u0131 tercih etti\u011fi i\u00e7in \u015firket bu alandaki g\u00fcc\u00fcn\u00fc de y\u00fckseltmek istiyor. Bu do\u011frultuda Snapchat kullan\u0131c\u0131lar\u0131n beklentilerini kar\u015f\u0131lamak ad\u0131na 2022 y\u0131l\u0131ndaki AR yat\u0131r\u0131mlar\u0131n\u0131 s\u00fcrd\u00fcrecek.<\/p>\n","protected":false},"excerpt":{"rendered":"
Snapchat taraf\u0131ndan \u015firketin ilk \u00e7eyrek mali raporlar\u0131 payla\u015f\u0131ld\u0131. Yay\u0131nlanan yeni rapor, Snapchat\u2019in rakiplerine kar\u015f\u0131 ciddi bir \u00fcst\u00fcnl\u00fck elde etti\u011fini g\u00f6sterdi. Yeni y\u0131l\u0131n ilk raporlar\u0131yla Snapchat, hem Meta\u2019y\u0131 hem de Twitter\u2019\u0131 ge\u00e7ti. Snapchat\u2019in raporu, Meta ve Twitter raporlar\u0131n\u0131n ard\u0131ndan payla\u015f\u0131ld\u0131. Meta son \u00e7eyrekte g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131lar\u0131nda d\u00fc\u015f\u00fc\u015f oldu\u011funu duyurmu\u015ftu. Twitter\u2019da ise g\u00fcnl\u00fck aktif kullan\u0131c\u0131 say\u0131lar\u0131nda […]<\/p>\n","protected":false},"author":6,"featured_media":22229,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[297],"class_list":["post-22228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-snapchat"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/22228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=22228"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/22228\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/22229"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=22228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=22228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=22228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}