{"id":21784,"date":"2022-04-19T16:30:00","date_gmt":"2022-04-19T13:30:00","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=21784"},"modified":"2022-04-19T13:58:12","modified_gmt":"2022-04-19T10:58:12","slug":"markalarin-reklam-erisiminde-enler-belli-oldu","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/markalarin-reklam-erisiminde-enler-belli-oldu\/","title":{"rendered":"Markalar\u0131n reklam eri\u015fiminde enler belli oldu"},"content":{"rendered":"\n<p>Gemius taraf\u0131ndan Mart ay\u0131ndaki reklam \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik \u00f6zel bir analiz ger\u00e7ekle\u015ftirildi. Yap\u0131lan \u00e7al\u0131\u015fama ile mart ay\u0131 i\u00e7erisinde sekt\u00f6rlere g\u00f6re en fazla ki\u015fiye eri\u015fen ilk 3 marka belirlendi.<\/p>\n\n\n\n<p>Medya kitap sekt\u00f6r\u00fcnde yap\u0131lan reklam \u00e7al\u0131\u015fmalar\u0131 ile en \u00e7ok dikkat \u00e7eken marka Facebook oldu. Facebook&#8217;u TRT1 ve Spotify takip etti. E\u011flence sekt\u00f6r\u00fcnde ise PUBG, Biletix ve Lego ilk \u00fc\u00e7e girmeyi ba\u015faran \u015firket olarak dikkat \u00e7ekti. Otomotiv d\u00fcnyas\u0131nda bak\u0131ld\u0131\u011f\u0131nda ise \u00f6zellikle son d\u00f6nemlerde yak\u0131t fiyatlar\u0131n\u0131n artmas\u0131 ile paralel olarak farkl\u0131 \u015firketlerinin reklam \u00e7al\u0131\u015fmalar\u0131 kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekti. Ara\u00e7 kiralama ve ikinci el ara\u00e7lar alan\u0131nda hizmet veren \u015firketlerden Otoplus, Opel ve TikTak ilk \u00fc\u00e7e girmeyi ba\u015fard\u0131.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Telekom\u00fcnikasyonda rekabet artt\u0131<\/h2>\n\n\n\n<p>Mart ay\u0131nda \u00f6zellikle telekom\u00fcnikasyon sekt\u00f6r\u00fcndeki rekabetin artt\u0131\u011f\u0131na dikkat \u00e7ekilirken sekt\u00f6r lideri Vodafone oldu. Samsung ve Turkcell gibi sekt\u00f6r liderleri ise ilk 3\u2019e girdi. G\u0131da sekt\u00f6r\u00fcn\u00fcn geli\u015fiminde ise ilk 3 marka \u00dclker, Nescafe ve \u0130\u00e7im oldu. Seyahat ve turizme bak\u0131ld\u0131\u011f\u0131nda ise Domino&#8217;s, McDonald&#8217;s ve Starbucks ilk \u00fc\u00e7te yer ald\u0131.&nbsp;<\/p>\n\n\n\n<p>Eri\u015fime g\u00f6re ilk 3 marka olarak bilgisayar ve ses g\u00f6r\u00fcnt\u00fc sistemlerinde LG, Ar\u00e7elik ve Beko ilk \u00fc\u00e7e girmeyi ba\u015far\u0131rken ev aletleri ve mobilya alan\u0131nda ise Karaca, Philips ve IKEA yapt\u0131klar\u0131 reklam \u00e7al\u0131\u015fmalar\u0131 ile en \u00e7ok kullan\u0131c\u0131ya ula\u015fmay\u0131 ba\u015faran \u015firketler olarak Mart ay\u0131nda dikkat \u00e7ekti. Gemius raporunda \u00f6n plana \u00e7\u0131kar\u0131lan markalar aras\u0131nda TRT1 gibi T\u00fcrkiye&#8217;deki kanallar\u0131n yer almas\u0131 dikkat \u00e7ekti. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gemius taraf\u0131ndan Mart ay\u0131ndaki reklam \u00e7al\u0131\u015fmalar\u0131na y\u00f6nelik \u00f6zel bir analiz ger\u00e7ekle\u015ftirildi. Yap\u0131lan \u00e7al\u0131\u015fama ile mart ay\u0131 i\u00e7erisinde sekt\u00f6rlere g\u00f6re en fazla ki\u015fiye eri\u015fen ilk 3 marka belirlendi. Medya kitap sekt\u00f6r\u00fcnde yap\u0131lan reklam \u00e7al\u0131\u015fmalar\u0131 ile en \u00e7ok dikkat \u00e7eken marka Facebook oldu. Facebook&#8217;u TRT1 ve Spotify takip etti. E\u011flence sekt\u00f6r\u00fcnde ise PUBG, Biletix ve Lego ilk [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3856],"class_list":["post-21784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-reklam"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/21784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=21784"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/21784\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/21786"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=21784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=21784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=21784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}