{"id":20946,"date":"2022-04-08T15:50:42","date_gmt":"2022-04-08T12:50:42","guid":{"rendered":"https:\/\/www.indir.com\/haber\/?p=20946"},"modified":"2022-04-08T15:51:01","modified_gmt":"2022-04-08T12:51:01","slug":"2021-etbis-e-ticaret-verileri-aciklandi","status":"publish","type":"post","link":"https:\/\/www.indir.com\/haber\/2021-etbis-e-ticaret-verileri-aciklandi\/","title":{"rendered":"2021 ETB\u0130S e-ticaret verileri a\u00e7\u0131kland\u0131"},"content":{"rendered":"\n

Ge\u00e7ti\u011fimiz seneye dair e-ticaret verileri bug\u00fcn Etbis taraf\u0131ndan a\u00e7\u0131kland\u0131. \u0130\u015fte ETB\u0130S’in yay\u0131mlad\u0131\u011f\u0131 o veriler;<\/p>\n\n\n\n

ETB\u0130S 2021 y\u0131l\u0131na ait detayl\u0131 e-ticaret verilerini yay\u0131nland\u0131. E-ticaret hacmi 381,5 milyar liraya, sipari\u015f adedi ise %46 art\u0131\u015fla 3 milyar 347 milyon adede ula\u015ft\u0131.<\/p>\n\n\n\n

2021 ETB\u0130S e-ticaret verileri<\/h2>\n\n\n\n

ETB\u0130S 2021 e-ticaret verileri yay\u0131nland\u0131. 2021 y\u0131l\u0131nda e-ticaret hacmi 381,5 milyar TL oldu. \u00d6te yandan sipari\u015f adedi bir \u00f6nceki y\u0131la g\u00f6re %46 artarak 3 milyar SEK ve 347 milyon adet olarak ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

Elektronik ticaretin geli\u015fmesi i\u00e7in \u00f6nemli bir kriter olan elektronik ticaret ile genel ticaret aras\u0131ndaki oran %17,7’dir. Bu oran\u0131n en y\u00fcksek oldu\u011fu ay, e-ticarette kampanya ay\u0131 olarak da bilinen %20,4 ile Kas\u0131m ay\u0131d\u0131r.<\/p>\n\n\n\n

E-ticaret sekt\u00f6r\u00fcnde 2021\u2019de neler \u00f6ne \u00e7\u0131kt\u0131?<\/a><\/p>\n\n\n\n

2021 y\u0131l\u0131 itibar\u0131yla \u00fclkemizde elektronik ticaret yapan 484.347 firma bulunmaktad\u0131r. Bu firmalardan 26.442’si sitelerinde sat\u0131\u015f yaparken, 472.604’\u00fc marketlerde faaliyet g\u00f6stermektedir.<\/p>\n\n\n\n

Firmalar\u0131n %74’\u00fc tek bir pazarda, %12’si ikinci pazarda, %6’s\u0131 \u00fc\u00e7\u00fcnc\u00fc pazarda ve %3’\u00fc d\u00f6rd\u00fcnc\u00fc pazarda sat\u0131\u015f yapmak istiyor. Bu anlamda \u00e7ok say\u0131da firma tek bir pazar\u0131 tercih etmektedir.<\/p>\n\n\n\n

Ge\u00e7en y\u0131la g\u00f6re en fazla art\u0131\u015f g\u00f6steren sekt\u00f6rler konut %175, g\u0131da ve s\u00fcpermarketler %162, seyahat %113, ula\u015f\u0131m ve depolama, %98 havayollar\u0131 ve %78 yemek hizmetleri oldu. Giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc %26 b\u00fcy\u00fcd\u00fc.<\/p>\n\n\n\n

E-ticaret sekt\u00f6rler baz\u0131nda incelendi\u011finde, beyaz e\u015fya ve k\u00fc\u00e7\u00fck ev aletleri 52,9 milyar TL’ye, giyim, ayakkab\u0131 ve aksesuar sekt\u00f6r\u00fc 24,2 milyar TL’ye, elektronik sekt\u00f6r\u00fc ise 21,4 milyar TL’ye ula\u015ft\u0131.<\/p>\n\n\n\n

Sanayi baz\u0131nda ortalama sepet tutar\u0131 konut sekt\u00f6r\u00fcnde 3.621 TL, havayollar\u0131nda 1.202 TL, giyim, ayakkab\u0131 ve aksesuarda 281 TL ve elektronikte 186 TL oldu.<\/p>\n\n\n\n

E-ticaret maliyetlerinin %86’s\u0131 pe\u015fin, %14’\u00fc taksitlidir. B\u00f6lgesel olarak bak\u0131ld\u0131\u011f\u0131nda %70’i ev ve dekorasyon, %32’si beyaz \u00fcr\u00fcnler, %26’s\u0131 elektronik, %27’si giyim, %14’\u00fc seyahat, %17’si konaklama, %11’i havayollar\u0131 i\u00e7in tercih edilmektedir. kitap ve dergilerde ise %8.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ge\u00e7ti\u011fimiz seneye dair e-ticaret verileri bug\u00fcn Etbis taraf\u0131ndan a\u00e7\u0131kland\u0131. \u0130\u015fte ETB\u0130S’in yay\u0131mlad\u0131\u011f\u0131 o veriler; ETB\u0130S 2021 y\u0131l\u0131na ait detayl\u0131 e-ticaret verilerini yay\u0131nland\u0131. E-ticaret hacmi 381,5 milyar liraya, sipari\u015f adedi ise %46 art\u0131\u015fla 3 milyar 347 milyon adede ula\u015ft\u0131. 2021 ETB\u0130S e-ticaret verileri ETB\u0130S 2021 e-ticaret verileri yay\u0131nland\u0131. 2021 y\u0131l\u0131nda e-ticaret hacmi 381,5 milyar TL oldu. […]<\/p>\n","protected":false},"author":10,"featured_media":20947,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3714],"class_list":["post-20946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji","tag-etbis"],"_links":{"self":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/20946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/comments?post=20946"}],"version-history":[{"count":0,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/posts\/20946\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media\/20947"}],"wp:attachment":[{"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/media?parent=20946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/categories?post=20946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indir.com\/haber\/wp-json\/wp\/v2\/tags?post=20946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}